The terms travel agent and travel advisor are used interchangeably. The original term was ‘travel agent,’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both, but typically refer to our network of travel advisors simply as Fora Advisors.  

Fora Advisors (a.k.a. travel advisors / agents) work with clients to understand their travel needs and handle all the travel arrangements, from booking a hotel for a long weekend to planning a honeymoon to securing a room block for a corporate conference.

Fora Advisors don’t charge anything for most hotel bookings. Advisors receive commissions from properties and travel providers, at no additional cost to you. For more complicated multi-stop itineraries, Fora Advisors may charge a planning fee. This will always be transparently presented upfront.

You name it, we book it: resort vacations, safaris, bachelor / bachelorette trips, city breaks, cruises (and yachts), business trips, private jets, vacation home rentals, multi-day tours, weekend escapes…We do it all.

Yes! We are part of every major brand partnership in the industry, and even have our own in-house program called Fora Reserve. These exclusive partnerships are built on strong relationships we've nurtured over the years. They ensure Fora travelers receive the best service, value, amenities and treatment wherever they go.

All good! For more information, check out our general FAQs page.