The terms travel agent and travel advisor are used interchangeably. The original term was ”travel agent,’’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does.

Fora Advisors are consultants and advocates for their clients. We work with clients to understand their vacation needs and handle all the travel arrangements, from booking a staycation to planning a honeymoon.

A Fora Advisor can access Fora’s training resources, AI-powered platform, and industry specialists. Advisors don’t have to worry about tracking commission payments or invoicing travel partners. We handle all of that, so our advisors can focus on building their business in travel.

Hotels and other travel providers pay advisors a commission on anything they book, at no additional cost to the traveler. Travel advisors also sometimes charge a planning fee for customized itineraries or more complicated trips. You can learn more in our guide on how travel advisors get paid.

Many new advisors start by booking trips for friends and family, while others grow their client base through social media or their Fora profile. However you choose to jump in, Fora is here to help you build your book of business.

Anyone with a passion for travel, deep knowledge of specific destinations, and a problem-solving attitude. If you love planning trips, you can get paid to do that by joining Fora. Read our guide on how to become a travel agent, and then apply to become a Fora Advisor today.

Absolutely. We welcome experienced advisors to Fora. If your current book of business exceeds $100k in annual bookings, you may qualify to onboard at our Pro status. Learn more about joining Fora as an experienced advisor.

As soon as you sign up, you'll have full access to Fora'sAI-powered platform, where you can start booking travel right away. New Fora Advisors are encouraged to take our Essentials training program to help you understand our platform, the industry, and booking basics.

You’ll join a vibrant, diverse, and inclusive team of travel enthusiasts who hail from all over the globe. Fora Advisors are dedicated to sharing their passion for the travel industry, and to creating a smooth experience for clients. Community is a big deal at Fora, and something we’re especially proud of.

We have both part-time and full-time Fora Advisors in our community. Our approach is flexible: you might decide to transition from your current job into a full-blown travel career over time. Maybe you already work in the travel industry and are looking to expand. Whatever you prefer, Fora is here to support you.

No; you're empowered to book in accordance with your schedule, and on your own terms. The main requirement is that you can’t exclusively book travel for yourself indefinitely.

We offer two subscription plans: $99/quarter or $299/year. No matter which one you choose, your subscription gives you access to our technology, training, support, and community, as well as our IATA number and E&O insurance. There are no additional costs or hidden fees.

Head to our page to apply to become a travel advisor, and enter your email to get started. 

Fora Advisors (a.k.a. travel advisors/agents) work with clients to understand their vacation needs and handle all the travel arrangements, from booking a hotel for a long weekend to planning a honeymoon. 

They take the time to learn your preferences and narrow down your destination and accommodation options to find the best fit for you. We’ve taken the time to curate a warm, vibrant, and diverse community of travel advisors. Our advisors’ job is to make sure your next trip is precisely tailored to your taste, vacation style, and budget.

You name it, we book it: resort vacations, safaris, bachelor/ette trips, city breaks, cruises (and yachts), business trips, private jets, vacation home rentals, multi-day tours, weekend escapes…We do it all.

Working with a Fora Advisor levels up your vacation experience. A travel advisor handles all the logistics— on-the-ground transfers, hotel and tour bookings, itinerary planning—so you can get the most out of your trip, without any of the stress. 

When booking your trip through a Fora Advisor, you’ll also benefit from the partnerships we have with thousands of hotels and travel providers around the world, including Virtuoso, Four Seasons, Rosewood, Belmond, and beyond.

Fora Advisors don’t charge anything for most hotel bookings. Advisors receive commissions from properties and travel providers, at no additional cost to you. For more complicated multi-stop itineraries, Fora Advisors may charge a planning fee. This will always be transparently presented upfront.

Planning travel with your Fora Advisor can be as collaborative as you'd like. Even if you love planning, you’ll still benefit from using an advisor. Tell them the hotels you’re interested in, and they'll book them for you so you get perks, elevated service, and VIP treatment. ‍If you'd like to curate exceptional planning experiences for others, learn more about becoming an advisor.

Absolutely. Submit your inquiry, and we'll connect you with a Fora Advisor who specializes in the type of trip you're looking for.

We love showcasing the diverse perspectives of our community of travelers, and we believe that everyone’s travel experience is unique and worth sharing. We strive to create a respectful and inclusive space, and we encourage content that aligns with those values. That said, the views and opinions expressed in user-generated content belong solely to the original creators and do not necessarily reflect the views of Fora.

Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Our AI-enabled platform provides advisors with the tools to grow their businesses and connects travelers to personalized trip planning and VIP perks worldwide. Learn more about us.

Fora was founded by Henley Vazquez, Evan Frank, and Jake Peters in 2021. The company comprises entrepreneurs, technologists, travel industry veterans, and people passionate about travel, backed by an amazing group of investors.

Our revenue is derived primarily from commissions earned by booking hotels and other travel experiences. We take a fraction of the commission earned from each hotel booking made by our advisors. The majority of the commission goes to the advisor. We also have a smaller portion of revenue that comes from subscription fees from our advisors.

We charge advisors a monthly or annual subscription fee, which includes the cost of Fora’s technology platforms, training, admin, and our community app. This fee is a fraction of our own technology costs and what other agencies charge as signup fees (up to $5,000 for training alone).

Yes! Learn more about careers at Fora.