About Fora

Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Our AI-enabled platform provides advisors with the technology, training, and community to build real businesses and deliver trips no algorithm alone could match.

View press Join our team

What makes us different

A modern platform

No more juggling spreadsheets, comparing rates across 12 different tabs, or chasing down commission payments. Fora’s tech handles the operational backend so advisors can focus on what matters: relationships, taste, and the human judgment that turns a good trip into the perfect trip.

An open door

From day one, we’ve believed opening the door to more people makes this industry stronger. We created the training and support structure to give thousands of entrepreneurs—97% of whom are new to selling travel—a path to building successful businesses.

A global community

In an industry that can sometimes be sharp-elbowed, our community stands out. With local Chapters across North America (and a fast-growing international presence); our online Forum where advisors share knowledge; live events; and dedicated mentorship and peer connections, you’re never building alone.

A better equation

Fora’s platform creates a better ecosystem for everyone: Advisors get industry-leading AI tools and the support they need to build serious businesses. Travelers get exclusive perks and a trusted expert in their corner. Suppliers get advisor advocates who bring their best customers—at lower cost than alternatives.

Our story

Fora was founded in 2021 by Henley Vazquez, Evan Frank, and Jake Peters. Since then, more than 15,000 advisors have built businesses on Fora’s platform, and together they have booked more than $2.5 billion in travel across 180+ countries. Fora is headquartered in New York City and backed by Thrive Capital, Insight Partners, Forerunner Ventures, and Heartcore Capital.

Meet the founders

Henley Vazquez

Co-founder

A seasoned travel advisor, Henley has been recognized by the industry’s most prestigious programs, including Condé Nast Traveler Top Travel Specialists, Travel + Leisure A-List, and preferred partner programs with Hilton, IHG, Accor, and Marriott. Before founding Fora, Henley was on the founding teams of two Virtuoso travel agencies and served on the editorial team at Town & Country. She is a graduate of Princeton University.

Evan Frank

Co-founder

Evan is a serial entrepreneur and travel industry leader who previously co-founded onefinestay, the luxury home-sharing platform acquired by Accor Hotels. He later served as CEO of Context Travel, a global provider of expert-led cultural experiences. Earlier in his career, Evan worked in technology investing at Kennet Partners and in investment banking at Jefferies Broadview. He holds a BBA in Finance from the University of Michigan’s Ross School of Business.

Jake Peters

Co-founder, CTO and CPO

Jake leads Fora’s product, engineering, and technology strategy. A self-taught programmer and technology leader with more than two decades of experience, he previously co-founded PayPerks, a financial literacy platform acquired by SMI in 2021. Earlier in his career, he held leadership roles at companies including Blink and Infosys Consulting. Jake holds dual degrees in computer science and economics from the University of Pennsylvania and The Wharton School through the Fisher Management & Technology Program.