Partner with us

We believe in win-win partnerships—grounded in shared goals, values, and community. Let's build the future of travel, together.

Become a partner

Why work with us

We're reimagining the travel industry

As travel industry veterans, we knew there had to be a better way—for clients, for advisors, and for travel partners. So we built it: a platform that combines human expertise with technology at a scale the industry hasn't seen before. Today, Fora has over 15,000 active advisors globally and $2.5B in bookings.

Fora Reserve is a curated global network of preferred travel partners spanning every style of travel.

With 5,000+ relationships across hotels, cruises, destinations, and experiences, Fora Reserve helps advisors deliver the right fit for every traveler—from iconic luxury brands to independent boutique gems.

Get direct access to one of the most engaged advisor communities in the industry. Fora Advisors advocate for your brand and bring your best customers—at a better acquisition cost than other channels.

Become a partner

Why Fora Reserve

We do things differently, on purpose. There are no annual fees to join our network, as we focus on growing the win-win ecosystem across advisors, travelers, and our supply partners. Our Fora Reserve program enables preferential access and custom engagement plans across the pillars.

Foundation

Everything you need to understand Fora's model, community, and how we work together—including Partner Townhalls, regular updates, and a dedicated Partner Relations manager for Fora Reserve partners.

Access

Build an always-on presence across the Fora platform—from your advisor-facing portal listing to booking instructions, rates, perks, and automated commission payments.

Connect

Reach advisors through digital training, webinars, flagship events like Live Forum, in-person professional development, partner-hosted experiences, and community chapter events across our global chapters.

Immerse

Create lasting advocates through immersive, high-touch experiences—multi-day Fams, exclusive property retreats for 40–50 advisors, and custom programming built around your brand.

Grow

Track performance with regular data-driven account reviews, optimize deals and offers, and unlock awareness opportunities across the Fora platform—from digital to in-person activations.

“Fora is the present and the future of our industry, with an incredible team eager to learn, connect, and create memories for their customers around the globe. IHG Hotels & Resorts is proud to be part of their journey.”

Mic Adilardi

Director of Global Luxury & Lifestyle Sales, IHG Hotels & Resorts

A better equation in travel

Engaged advisors. High-intent travelers. Better economics.

Advisors

An active community that leverages our platform to bring you the right clients.

Travelers

High-intent clients who book through advisors because they want the best.

Partners

Direct access to the most engaged advisor community in travel, at a lower cost.

Community integrity

We have clear policies and processes for the mutual benefit of all our supply partners, advisors, and clients, plus a dedicated Trust & Safety team here to help support and clarify as needed. For all matters including the below, please contact suppliers@foratravel.com with "Integrity" included in the subject.

Travel advisor rates and discounts

Eligibility: Pro and Fora X only
Standard: base-level room, maximum two nights, during non-peak periods. Comp requests are non-standard.
Process: please verify advisor certification level on our website. If Certified or Advanced, they are earlier in their trajectory; please decline the request or let us know and we are happy to do so directly. If Pro or Fora X, please do ask us. We will share context on the advisor's business to help evaluate the fit together.

Fam trips

Eligibility: Pro and Fora X only
Process: We centralize these to curate the right advisors. Please direct advisor requests to us. Do reach out to organize a Fam together, or for us to post a Fam and help select exceptional advisors to participate.

Payments

Advisors should not request or be offered net rates.
Fora does not issue credit cards to advisors. There is no "Fora Company Credit Card" for advisors. If you are presented with one as a form of payment, it is fraudulent. Do not accept it and email us immediately. Representations of this are indicative of fraud, as are non-typical payment requests or multiple failed attempts.
Fora does not make payments on behalf of advisors.
Clients must pay in full before departure. Do not allow a guest to leave your property without settled payment.
For DMCs that work with net rates, only Pro or Fora X Advisors who have previously booked with your company are allowed to access net rates for personal trips.

Communication

The majority of our advisors use our email format: firstname.lastname@fora.travel. Some Fora X Advisors running an established business may use a personal business email. Verify them via the website or with us.
HQ email format is typically name@foratravel.com or firstname.lastname@foratravel.com.
Fora lookalike domains are likely fraudulent. Please verify with us.

Conflict of interest—content

Some advisors may create and sell content as a separate business. Advisors should never use their Fora Advisor or advisor standing email to barter content in exchange for discounted or hosted stays and any such arrangement must remain separate from their role as advisor.

Anything else?

Industry-wide signals for fraud can include name mismatch, unverifiable cards, overlapping stays, and high-pressure tactics. Please be vigilant and always reach out to verify any questionable behavior.
Unresponsive advisor, any unprofessional behavior, or something else that does not feel right? Please reach out!

Contact the Travel Partners team

Reach out with questions, content, or deals—a member of our team will be in touch promptly.

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