We're reimagining the travel industry
As travel industry veterans, we wanted better for our clients, fellow advisors and travel partners. To make the changes we wanted to see, we created the better equation in travel.
How we work
Understanding Fora's model is a prerequisite for partnership. We do things differently, on purpose.
Our community
Fora welcomes new agents and seasoned industry veterans into our community. With this in mind, we've grouped our community based on their career development. Fora Advisors grow their businesses quickly — today’s Certified & Advanced are tomorrow’s Pro & X.
Certified & Advanced: New to the industry and building their foundational business
Pro: $100K+ annual book of business and quickly scaling their clients base and partner relationships
Fora X & Centum: $500K+ annual book of business, working with a variety of clients and suppliers; Centum is an élite subset comprised of our top 100 performers
Travel agent rates & FAMs
To ensure maximum ROI, only Pro and Fora X Advisors have access to TA rates and FAM trips. Along with sales expectations, we require advisors to agree to a suite of deliverables to support partner visibility and community learning after a stay or FAM.
All travel agent rate requests must be approved by Fora HQ
Please reach out to Fora HQ at suppliers@foratravel.com if you need more information about an advisor request and their book of business
If you're interested in hosting a Fora-exclusive FAM, please reach out to Fora HQ at suppliers@foratravel.com
Payments & invoicing
Fora's Finance team collects and processes all commission payments on behalf of Fora Advisors.
Commission payments must always be made to Fora HQ (never directly to the advisor)
Fora will invoice you for commission payments after the client completes the trip
Fora prefers to work with gross rates; please quote gross rates instead of net
For all commissions- or invoicing-related inquiries, please email invoices@foratravel.com
Office visits
Fora HQ is located in the Financial District of NYC, and is home to our 100+ staff that supports our advisor community.
Please note all our advisors are fully remote and will not be in the office
Office visits are not appropriate for sales presentations
Please reach out to suppliers@foratravel.com should you wish to visit Fora HQ staff (not advisors)
Our community
Fora welcomes new agents and seasoned industry veterans into our community. With this in mind, we've grouped our community based on their career development. Fora Advisors grow their businesses quickly — today’s Certified & Advanced are tomorrow’s Pro & X.
Certified & Advanced: New to the industry and building their foundational business
Pro: $100K+ annual book of business and quickly scaling their clients base and partner relationships
Fora X & Centum: $500K+ annual book of business, working with a variety of clients and suppliers; Centum is an élite subset comprised of our top 100 performers
Apply to become a partner
Join our preferred partner program
Join Fora Reserve
Reserve is Fora’s 'preferred partner' status for independent hotels that do not already have their own preferred partner program. Join us to maximize visibility and earn preferred ranking within Fora’s tech-powered booking platform. There is no cost to join.
Not a hotel? Connect with a team member to explore your path to becoming preferred.
Benefits of being a preferred partner
Rank first, always
Our preferred partners get maximum visibility in our booking platform, ensuring your properties are top of mind for our advisors.
Rank first, always
Our preferred partners get maximum visibility in our booking platform, ensuring your properties are top of mind for our advisors.
Engage
Opportunities for our preferred partners to engage exclusively with our advisor community include Days of Learning, FAM Trips, Webinars, Chapter events and more.
Engage
Opportunities for our preferred partners to engage exclusively with our advisor community include Days of Learning, FAM Trips, Webinars, Chapter events and more.
Sell — a lot
Our advisors sell the most with our preferred partners — it's no surprise why. We love hearing we're their top-producing agency, and we'll support you every step of the way.
Sell — a lot
Our advisors sell the most with our preferred partners — it's no surprise why. We love hearing we're their top-producing agency, and we'll support you every step of the way.
Advisor engagement opportunities
Please fill out the following form to express your interest in our advisor engagement opportunities.
"Fora is the present and the future of our industry! With an incredible team eager to learn, connect and create memories for their customers around the globe. IHG Hotels & Resorts is proud to be part of their journey!"
Mic Adilardi
Director of Global Luxury & Lifestyle Sales
“Mauna Lani Auberge Resorts Collection is proud to be a Fora preferred partner. Evan and Henley have proven that they are focused on promoting our partnership and mutually growing business. Fora is a company with a shared vision and one that we enjoy working with!”
Conlee Butler
Senior Leisure Sales Manager
"Working with Fora is an absolute delight. I continue to be impressed with their clear and consistent communication. It is evident they have excellent systems and processes in place for both their advisors and suppliers; which ultimately make our day to day as hoteliers easier!"
Samara Doucette
Assistant Regional Director of Global Sales
"Fora is the present and the future of our industry! With an incredible team eager to learn, connect and create memories for their customers around the globe. IHG Hotels & Resorts is proud to be part of their journey!"
Mic Adilardi
Director of Global Luxury & Lifestyle Sales
“Mauna Lani Auberge Resorts Collection is proud to be a Fora preferred partner. Evan and Henley have proven that they are focused on promoting our partnership and mutually growing business. Fora is a company with a shared vision and one that we enjoy working with!”
Conlee Butler
Senior Leisure Sales Manager
"Working with Fora is an absolute delight. I continue to be impressed with their clear and consistent communication. It is evident they have excellent systems and processes in place for both their advisors and suppliers; which ultimately make our day to day as hoteliers easier!"
Samara Doucette
Assistant Regional Director of Global Sales
