Fora's NYC Pop-Up

Fora NYC Pop-Up

Fora's NYC Pop-Up

Reimagine how you plan your next trip. Visit us in SoHo, where we’re transforming the traditional travel agency experience. Our space is an immersive, design-forward concept where you can explore and get inspired to go anywhere.

Connect with our Fora Advisors in person, and let them curate your next vacation. We’ve partnered with Rhythm Zero to bring an exclusive café experience to life, so you can stay fully caffeinated while you plan.

Address: 433 West Broadway, New York, NY 10012

Dates: May 1 - June 13

Hours of operation: Wednesday - Sunday | 11am - 6pm

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Fora Pop-Up events

There's a lot going on this summer. Add these events to your schedule.

May 9: Fora Friday x Montauk General Store (All Day)

Longing for a Hamptons summer? We’re bringing Montauk to SoHo with the first reopening of Montauk General Store. You don't want to miss this.

May 10: FlowerSchool New York Bouquet Building (12pm - 2pm)

Calling all last-minute gifters — this one’s for you. We’re partnering with the Flower School of New York to help you build the perfect bouquet for the mom who does it all. If you love your mom, you’ll show up.

May 16: Rocco Forte Gelato Cart (1pm - 5 pm)

We’re teaming up with Rocco Forte to bring the gelato cart of your Euro summer dreams to SoHo. Four flavors, and possibly a few familiar faces behind the cart.

May 16: Fora Friday x Anjunabeats (1pm - 5pm; 6pm - 11pm)

Look, we’re a serious company, but we know how to party. And what better way to let loose than with a day rave? This Friday we’re partnering with Anjunabeats to celebrate their 25th anniversary, filling the pop-up with good music, good drinks and good company.

May 18 & 25: Personalized Luggage Tag Embossing (All Day)

Book a trip, leave with a custom tag. Stop by for a one-on-one with a Fora Advisor and get a personalized luggage tag, on us.

June 6: Fora Friday x Jamaica Fête (3pm - 6pm)

Three words: Find. Your. Beach. Dreaming of a Jamaican getaway but haven’t booked the flight? We’ve got you. We’re teaming up with Round Hill Resorts and the Jamaica Tourist Board to bring the island vibes straight to SoHo — think steel drums, rum punch and all the energy. Close your eyes and it’s basically Jamaica.

Great trips don't just happen

Plan and book your next trip with an expert Fora Advisor, in person.

Whether you have a destination in mind or don't know where to start, they'll curate your dream trip, saving you time, energy and decision fatigue — all while unlocking VIP benefits, superior rates and insider recommendations.

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Can't make the pop-up? All good

Fill out the form below, and we'll match you with the best advisor for your travel goals. Prepare to explore the world a little differently.