
Explore
Frankenmuth
Where Bavarian charm and Midwestern hospitality unite in a picturesque village.
Guide

A Christmas Wonderland: Bronner's in Frankenmuth, Michigan

Curated by
Shelly McLean
Tucked away in the charming Bavarian-inspired town of Frankenmuth, Michigan, is a Christmas lover's paradise that has been enchanting visitors for over half a century. Bronner's Christmas Wonderland, the world's largest Christmas store, is a year-round celebration of all things festive and merry. With its fascinating history, an extensive array of holiday decorations and a magical atmosphere, a visit to Bronner's is a journey into the heart of Christmas spirit. In this article, we will take you through the story of Bronner's, the incredible range of items they sel, and what makes this place a must-visit destination for all lovers of the holiday season.
Bronner's Christmas Wonderland was founded by Wally Bronner in 1945, who had a deep passion for spreading joy through Christmas decorations. What began as a small sign-painting business quickly transformed into a beloved destination for holiday enthusiasts. In 1954, Bronner opened a physical store in downtown Frankenmuth, and the rest, as they say, is history.
Today, Bronner's Christmas Wonderland occupies a sprawling 27-acre complex, welcoming millions of visitors annually from all around the world. Wally Bronner's vision has been preserved and expanded upon, making it a cornerstone of Frankenmuth's holiday charm.
Suggested Fora Advisors

Shelly McLean
Travel is as essential to me as breathing. I have explored 30 countries, 39 US States, D.C., Puerto Rico and over 450 cities globally. I enjoy booking and planning everything from one night hotel stays to once in a lifetime vacations. There is always more to experience in the world and my goal is to turn moments into memories for clients.