Seoul

Seoul is a foodie’s dream, with so many delicious dishes and flavors to explore, from casual street food to cozy local spots, to fine dining and chef's table experiences. From the traditional to the experimental, there’s always something new to try!

Seoul may be the mecca of Tik-Tok K-beauty trends, multi-floor cosmetic stores and aesthetic doctors and spas. But it is also a city filled will delicious food, interesting culture, antique stores, shopping malls and cool markets. So while you might head to Seoul for the beauty treatments, be sure to bring an empty stomach and a suitcase!

Seoul, the capital of South Korea, is a vibrant and popular destination where tradition and modernity blend everywhere. The city is huge and densely populated, but it doesn't mean you can't experience it with a more relaxing and less touristy approach. There is also no shortage of amazing food, coffee, beauty stores, beautiful art galleries/museums and historic sites to discover in the entire city. From Hannam-Dong to Gangnam and more, this city guide will provide you with a mix of local and cultural spots that will make your trip to Seoul unforgettable and unique.

South Korea captured my imagination through the captivating world of K-dramas, which beautifully showcase its vibrant culture and stunning landscapes. Intrigued by the stories and visuals, I felt compelled to experience Seoul firsthand — to walk its bustling streets, savor its flavors and immerse myself in the history and charm depicted on screen. The city exceeded my expectations, blending tradition and modernity in ways that felt both familiar and awe-inspiring. Visiting Seoul transformed my fascination into a deep appreciation for its culture, people and unique spirit.

Exploring South Korea offers a perfect blend of ancient traditions and modern innovations, where you can wander through centuries-old palaces in Seoul and then immerse yourself in the vibrant K-pop culture. The country's diverse landscapes, from the serene temples in the mountains to the bustling markets, provide endless opportunities for adventure and discovery. With every corner you turn, you'll find a unique mix of history, culture and cuisine that makes Seoul a truly captivating destination.

Seoul has it all: rich culture, delicious food, great shopping and scenic nature. Offering a unique blend of ancient traditions and modern innovations, from historic palaces and temples to state-of-the-art technology and trendy pop culture, it is also a vibrant city with delicious food, great shopping and beautiful nature nearby. Follow this guide for the ultimate experience for first-timers.

As a daughter of South Korean immigrants, I have had the pleasure of visiting Seoul almost every year since I was a young child. Having visited dozens (if not hundreds) of landmarks, cafes, restaurants and hotels, the city of Seoul still leaves me in awe as I am reminded of how this sprawling metropolis constantly reveals a new gem where you can eat, drink, play or take your next Instagram-worthy photo. This city can overwhelm even the most seasoned travelers, but to make the most of your trip, finding the right hotel in Seoul can give you a head start in navigating this intoxicating city.

Seoul's café culture is amazing, unique and constantly evolving. They are so different from any other place I've been to and I can make a whole day of café hopping around the city. I particularly love the theming of all the places and how different they can be. Some cafés can be very popular, so there are a lot of lines, but the experience is worth every minute.