Unveiling our New Boutique, Luxury Travel Agency: Fora X

Fora started with the goal of bringing new advisors into the industry and training them up and supporting them, regardless of how they wanted to run their business. Today, the community has grown and our advisors' sales have grown with them. 

We are proud to launch Fora X as a space that caters to the top end of the market. Fora X is a new invite-only, boutique agency within Fora that represents our top tier of booking advisors. Once newcomers to the industry, Fora X advisors are now booking at levels that rival traditional industry standards. Launching Fora X is really a celebration of our advisors and how far we’ve come together.

Who can become a Fora X advisor?

Fora X isn’t for everyone. We’ve invited a group of our top advisors for the inaugural class, all of whom are dedicated to building serious businesses but also fostering growth amongst the next generation of travel advisors. Each member will also pair with Fora’s leadership team for ongoing business development sessions to level up their brand. This is a space for community-driven entrepreneurs.

This month, Fora X applications have opened to all advisors. To apply, travel advisors are required to share sales history, client reviews and partner recommendations. The first class of Fora X advisors will be unveiled in January 2024.

What are the benefits of Fora X?

Fora X will help its advisors continue to grow their businesses by providing best-in-class coaching, including marketing and financial management support. Members of Fora X also have access to the support and scale of Fora’s tech-focused platform including key tools, such as the Vault (a secure and seamless payment card storage solution) and Fora’s integrated booking platform (a tool for advisors to seamlessly research and book trips). 

There will also be special access to FAMs and industry conferences for Fora X members, as well as a private communication channel to connect with fellow Fora X members. 

Journeys to Fora X

The majority of Fora advisors had never booked travel before starting their entrepreneurial journeys with Fora. Advisors Nancy Deane and Judy Tudor are two of the success stories from Fora’s network joining Fora X. They entered the travel advisor industry less than two years ago and have fast-tracked their way to thriving careers. 

Nancy, who was named one of Condé Nast Traveler’s Top Travel Specialists in 2023, transitioned her years of marketing and editorial experience into her new career at Fora and found success by aligning her passions. 

Judy began a second career with Fora in 2022 after working in the child welfare system for 30 years. Although she had explored travel advising as a career previously, she said the intimidating entry process held her back. At Fora, Judy, a full-time wheelchair user, has been empowered to specialize in accessible and inclusive travel. In 2023, AFAR magazine named Tudor one of 15 women changing the way we travel. 

“It has been a very night and day transition as one can imagine,” Judy shared. “From managing over 1,000 employees in a government bureaucracy, doing very stressful and emotional work through Covid-19, to now planning dream vacations for people and developing my own business. Fora has made this transition possible for me, and I’m proud to join the inaugural Fora X group.”

What’s next?

Fora’s mission is rooted in equipping travel advisors to achieve the next stage in their careers, no matter what their level of experience. We hypothesized that many newcomers could rival even the most experienced agents if given the opportunity, and this has been proven to be true. We are building a business around them, creating a community of advisors who are learning and achieving together.

Want to kickstart your career in travel? Apply to become a Fora Advisor today.