What if you could turn your insider knowledge into a business?
We see you—the one who always knows the coolest hotels, the under-the-radar hotspots, and the secret beaches you can’t find on Google.
Join the next generation of travel entrepreneurs
Community
Our diverse, engaged global community is dedicated to making travel more inclusive.
Live networking events and training
Community app for collaboration and support
Weekly online community and partner events
Training
Start booking trips the day you join, with a best-in-class training curriculum developed by industry experts.
Access to recorded lessons, getting what you need when you need it
Learn alongside your community from experienced advisors
40+ hours of live, small-group training
Certification programs to guide your learning journey
Partnerships
You'll benefit from our decades of experience in the industry, to unlock perks and upgrades for your clients at hotels around the world.
Preferred partnerships and invite-only memberships with hotel brands
Perks at over 7,200 hotels and cruises worldwide
Increased commission at partner properties
Exclusive rates
Platform
We’re using the latest technology to build tools that make being a travel advisor easier than ever.
Commissions invoicing and tracking
All-in-one booking platform
Client-management tools
Client card collection and storage
Marketing
We've got data-driven marketing resources and shareable assets to make you look like a star.
Your own @fora.travel email address
A dedicated profile page on Fora's website
Designer-made email and social media templates
Client-development tips and best practices
Community
Our diverse, engaged global community is dedicated to making travel more inclusive.
Live networking events and training
Community app for collaboration and support
Weekly online community and partner events
Curious about building your business booking travel with Fora?
Ready to get started?
Join the next generation of travel advisors in Canada and start earning on your bookings. Apply to become a Fora Advisor in three simple steps (pro tip: most applications are accepted within a few days!).
Apply
Submit your email & take our survey so we can get to know each other.
Join Fora
Once accepted, sign up for one of our membership plans. We have both annual and monthly options.
Book Travel
Start building your travel business with Fora booking travel and tapping into our vast resources to set yourself up for success!
We think we're great, and turns out, so do a lot of other pretty important people
As featured in
Advisor Spotlight: Mindy Cummings, Fora’s Founding Ambassador in Canada
Fora Advisor
Mindy Cummings
"I've been lucky enough to help clients pull off surprise engagements, multi-generational family trips, meaningful work retreats and far-flung, once-in-a-lifetime vacations. These are big moments and it's such a privilege to be able to positively contribute to people's hard-earned travels and help make happy memories. I genuinely believe that travel is tied to wellness for all the joy, relaxation, connection and creativity it elicits. To play a role in that is rewarding."
Choose a membership option that works best for your business.
Book just $475/month in travel and you’ll cover your subscription fees. Everything after that is your profit to keep.
Apply to join Fora today & get everything you need to succeed
Share your email below to kick off your application process.
Still have questions? We got you.
The terms travel agent and travel advisor are used interchangeably. The original term was ‘travel agent,’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both!
Personally, we like to think of Fora Advisors as next-generation travel agents. Sure, we earn money by selling and booking trips, but it’s so much more than a transaction. Fora Advisors are consultants and advocates for their clients. We work with clients to understand their vacation needs and handle all the travel arrangements, from booking a staycation to planning a honeymoon.
A Fora Advisor has access to all of Fora’s training resources, including seamless technology (which makes booking a breeze) and access to specialists with destination expertise. Even better, Fora Advisors don’t have to worry about tracking commission payments or invoicing travel partners. We handle all of that, so our advisors can focus on what they love: building their business in travel.
A travel agent is someone who sells, curates and books travel, typically working under a host agency (like Fora). Travel agents consult with clients on where to go, what to do and where to stay — and earn commission from booking hotels, cruises, experiences and more. In addition to planning and booking trips, agents communicate with hotels and other partners (tour companies, cruises, etc.) to ensure each trip goes smoothly.
Advisors that live in Ontario must receive Travel Industry Council of Ontario (TICO) certification before selling travel to the public. Learn more about becoming an advisor in Canada here.
Through Fora’s Advisor Portal, you’ll have access to 170,000+ commissionable hotels worldwide, from luxury brands like IHG, Hyatt, Belmond, and Rosewood to boutique partners. If a hotel isn’t on our Portal, you can still book it and earn commission, as long as the property accepts Fora’s IATA number. Beyond hotels, you can also book cruises, villas, all-inclusives, tours, transportation, vacation packages, travel insurance, and more directly with suppliers.
Fora has partnered with more than 5,000 hotels, meaning our advisors have access to exclusive upgrades & perks at 5,000+ properties around the world, many of which belong to prestigious collections including Virtuoso, Four Seasons, Rosewood and more. We work with both high-end luxury partners as well as lifestyle boutique partners. At Fora, it’s all about meeting your clients where they're at.
Fora Advisors take home the majority (70%) of each commission, and Fora keeps a small portion (30%) as the host agency. After you book more than US$300k in commissionable travel in a calendar year, the split changes to 80/20 (you must re-qualify annually).
Yes! Booking travel with Fora is a powerful way for content creators to expand their existing income streams in the travel space. Unlike an affiliate program, the role of a Fora Advisor goes beyond earning commission on links—it’s rooted in planning and booking travel on behalf of your clients.
Nope. You can join Fora either as an individual, sole proprietor or registered business entity. Additional requirements may apply depending on your province. In Ontario, advisors must reach Pro status before using a business name. BC advisors are not permitted to use business names.