Definitive Guide: London

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The Modern Travel Agency

Fora

  • United Kingdom

  • London

  • England

boats on a river during daytime with historic, ornate buildings with towers on the banks behind the river

London is where tradition meets what’s trending, and every neighborhood tells a story. Mayfair and Belgravia are polished and posh, perfect for luxury stays and high-end shopping. Knightsbridge and South Kensington offer museum-hopping by day and elegant dining by night. Head to Soho or Covent Garden for a buzzier vibe, with theaters, boutiques and cocktail bars. Shoreditch brings edgy street art, cool hotels and indie shops. Meanwhile, Southbank and Whitehall mix big-ticket sights with views of the River Thames. 

London is a great choice for families, couples and groups, especially travelers who love regal history. Read on to find out where to stay, eat and explore across England’s capital.

Need to know

View of a white and red subway train at a station in daytime

London is easy to navigate with a bit of prep. Tap water is safe to drink, English is spoken everywhere, and pharmacies are easy to find. A smart-casual wardrobe works well, especially for nicer restaurants and religious sites. It’s polite to remove hats in certain indoor settings. Be mindful of your belongings in crowded spots. Bring a type G plug adapter, and check for any transit changes during festivals or major events. For popular restaurants, shows and top attractions like the London Eye or Tower of London, booking ahead is essential (especially in peak season).

The UK now requires travelers to apply for an electronic travel authorisation (ETA) prior to arrival. Make sure to apply well before your departure, as it can take a few days to activate. Check for requirements, cost and how to apply online here.

Currency: The British Pound (£) is the local currency. Credit cards are accepted in most places, but carry some cash for smaller purchases and tips. ATMs are easily accessible across the city.

Airports: London is served by five major international airports, with Heathrow (LHR), Gatwick (LGW) and Stansted (STN) being the most common entry points. Luton (LLA) and London City (LCY) are other options, popular with budget airlines and connections across Europe. Heathrow connects directly to the Tube, while Gatwick and Stansted offer easy access to central London via dedicated rail lines.

Transportation: Getting around London is straightforward thanks to a well-connected public transport system. The Tube (the subway system), buses and commuter trains run frequently, with black cabs easy to hail if you prefer a door-to-door ride. Several rail stations offer convenient connections across the UK. The Eurostar from St. Pancras links London to Paris, Brussels and Amsterdam, plus several seasonal destinations in mainland Europe.

Best time to visit: London is a fantastic year-round destination with the right layers.

  • Spring (March to May) brings blooming parks, buzzing markets and comfortable temperatures. 

  • Summer (June to August) is peak season, with highs in the 70s, lots of sunshine and a packed calendar of festivals — though you’ll also see the biggest crowds. 

  • Autumn (September to November) is cooler and quieter, ideal for museum visits, fall foliage and evenings in cozy pubs. 

  • Winter (December to February) is crisp but festive, with holiday lights, Christmas markets and fewer lines at major sights.

Ideal length of stay: London is perfect for a long weekend escape. Three nights gives you time to see the highlights, catch a show and enjoy the city’s charm without feeling too rushed.

Signature dishes: Aside from the best dishes, London is also home to some of the world’s best restaurants. 

Fora Advisor Jennifer Schwartz notes “the food scene in London is ever changing, though, so ask your hotel concierge for the latest recommendations.”

  • Beef Wellington: a British classic done best at fine-dining institutions.

  • Afternoon tea: a timeless ritual, best experienced at places like The Goring or Claridge’s.

  • Dover sole: fresh, pan-fried and elegant.

  • Fish & chips: elevated versions served in posh pubs and modern bistros.

  • Scotch eggs: savory, golden and often reimagined with gourmet twists.

  • Sticky toffee pudding: sweet, rich and found on nearly every dessert menu.

  • Pie & mash: traditional comfort food with a flaky crust and rich gravy.

  • Eton mess: strawberries, cream and meringue, light and nostalgic.

  • Cumberland sausages: hearty and herby, often with creamy mash. 

  • Sunday roast: a must-try with all the trimmings. Roast beef, Yorkshire pudding and gravy.

  • English breakfast: full and filling, perfect after a late night.

  • Pork pie: cold, savory and distinctly British.

What to wear: Polished but practical, just make sure to bring comfy shoes for walking. Pack layers, a small umbrella and scarf for sudden weather shifts. A light jacket or trench is smart, while evenings often call for a dress or blazer. 

Museums, sightseeing and tours:

  • Free Entry: From the British Museum to Tate Modern, many top museums are free to enter, with donations encouraged.

  • Timed Entry: Special exhibitions at spots like the V&A should be booked in advance and will have a timed entry.

  • Smarter Timing: Go early or late to enjoy museums with fewer crowds.

  • Walking Tours: Discover local stories and off-the-radar sights with guided walks, especially in neighborhoods like Shoreditch.

  • London Pass: If you're planning to hit major attractions like Buckingham Palace or The Shard, the London Pass can help you skip lines and save on entry fees.

Accessible travel properties: 

  • L'oscar London

  • Wilde Aparthotels, London, Covent Garden

Mayfair & Knightsbridge

A traditional English hotel room with white and blue patterened wallpaper, blue curtains, and white bed linens

Image courtesy of The Twenty Two London

If you’re after old-school elegance with a polished edge, this part of London is for you. Expect iconic hotels, designer flagship stores and tree-lined streets with that unmistakable British flair.

Where to stay

The Dorchester: If you're looking to splurge, this iconic hotel offers views of Hyde Park or the city's skyline. Dining is courtesy of Michelin-starred Alain Ducasse, The Bar serves up classic cocktails and it’s all a stone’s throw away from Buckingham Palace and Bond Street.

  • Fora’s Dorchester Diamond Club partner perks include a $100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Brown's Hotel, A Rocco Forte Hotel: The oldest hotel in London, it’s hosted a slew of historical events and famous guests since 1837. Spacious rooms and child-oriented amenities make it a family-friendly favorite close to Buckingham Palace.

“I really love the Paul Smith Suite,” says Fora Advisor Chloe Kletsa. “It feels like staying at a friend's extremely stylish home!”

  • Fora’s Rocco Forte Knights partner perks include a $100 food & beverage credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Flemings Mayfair: A warm, comfortable base in the heart of London, this hotel’s classic charm is mixed with modern comforts. Enjoy a laid-back meal at the hotel’s restaurant or drinks at the bar, with Hyde Park and Buckingham Palace just a short walk away.

  • Fora Reserve perks include a $100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Twenty Two London:  The Twenty Two is a standout for couples — stylish, intimate and full of personality. In a restored Edwardian mansion on Grosvenor Square, it blends old-world glamour with a playful, modern edge. Perfect for an out-of-the-ordinary stay.

  • Fora Perks include a complimentary welcome drink, minibar beverages, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Chesterfield Mayfair: A true hidden gem, offering classic elegance in the heart of Mayfair. Made up of three Georgian townhouses, it has a warm, traditional feel with standout service, a sweet shop-themed afternoon tea and a leafy courtyard perfect for summer dining.

  • Fora Reserve perks include a £40 food & beverage credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

South Kensington & Belgravia

A contemporary hotel room with white bed linens, brown pillows, tan curtains, and multicolored painting above the bed

Image courtesy of The Cadogan, A Belmond Hotel

Effortlessly sophisticated and quietly high-end, this area is ideal for travelers who prefer things a little quieter. It’s all grand townhouses, world-class museums and charming cafés along garden squares.

Where to stay

Carlton Tower Jumeirah: Big-city buzz meets proper retreat, with views over Cadogan Gardens and one of the largest indoor pools in London. Rooms and suites feel sleek and calming, the spa is top-tier and you're steps from Harrods and some of the city’s best dining.

  • Fora’s Jumeirah Passport to Luxury partner perks include a $75 food & beverage credit, welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Goring: This classically British hotel with a fun, personal touch was Kate Middleton’s pick to stay at the night before her wedding. Interconnecting rooms, a private garden perfect for tea, and the occasional visit from its miniature pony, Teddy, make it a family-friendly choice.

  • Fora Perks include a $100 food & beverage credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Beaverbrook Town House: Stylish and intimate without the formality of a grand hotel, this Chelsea hideaway is a pair of Georgian townhouses. Each of the 14 rooms are individually designed with bold colors, playful British touches and views over Cadogan Gardens.

  • Fora Perks include a £80 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Cadogan, A Belmond Hotel: With a mix of romance and history, this hotel was once the home of Oscar Wilde. Guests can unwind in the sleek spa, enjoy cocktails at the stylish bar or visit the tennis courts at Cadogan Place Gardens, exclusive to residents and hotel guests.

  • Fora’s Belmond Bellini Club partner perks include a $100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Number Sixteen, Firmdale Hotels: This is the perfect little secret for those who want a stylish stay without the hefty price tag. High-end charm, quirky design and a cozy garden compliment the personalized service and location close to Hyde Park and the Victoria & Albert Museum.

  • Fora Perks include a £35 food & beverage credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Soho, Covent Garden & Whitehall

A contemporary hotel room with dark brown & tan patterned carpet, sage colored walls, and light maroon fabric headboard with a window, desk and chair next to the bed

Image courtesy of L'oscar London

This is London at its busiest. Think buzzy theaters, historic landmarks, street performers and lively pubs all within walking distance. This area is great for first-timers or anyone who wants to be right in the thick of it.

Where to stay

Rosewood London: Historic grandeur meets modern sophistication, with rooms and suites that combine classic British heritage and contemporary touches. After exploring the city, unwind in the spa or enjoy a signature cocktail at one of the chic lounges. 

  • Fora’s Rosewood Elite partner perks include a $100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Raffles London at The OWO: Occupying the historic Old War Office building in Whitehall, it served as the British Army's headquarters until 1964. Spacious, elegant rooms and suites include Sir Winston Churchill’s former office (the Haldane Suite), all in a prime location.

  • Fora’s Accor Preferred partner perks include a $100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Covent Garden Hotel, Firmdale Hotels: This stylish boutique stay combines a vibrant, eclectic design with a welcoming atmosphere and views of Covent Garden’s lively streets. Its location is just steps away from the area’s shopping, theater and dining options.

  • Fora Perks include a welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.

Broadwick Soho: A chic, cozy escape perfect for couples with a distinctive artistic flair. Right near Soho’s nightlife, restaurants and boutiques, it still provides a peaceful retreat. After a day out, relax at the intimate bar or unwind in the comfortable rooms.

  • Fora Reserve perks include a £200 hotel credit, welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.

L'oscar London: This moody hideaway brings a sexy vibe to the city. This former church turned boutique hotel offers a unique escape with opulent yet inviting rooms. Personalized service and easy access to top attractions, make it a glamorous budget-friendly choice.

  • Fora Reserve perks include a £100 food & beverage credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Shoreditch & Southbank

A modern hotel room with dark grey accent wall behind the bed, red accents and red side chair

Image courtesy of Sea Containers

Creative, energetic and a little offbeat, these areas offer a more modern side of the city. Shoreditch brings edgy street art and cool hangouts, while the South Bank serves up riverside strolls, food markets and major cultural stops.

Where to stay

Shangri-La The Shard, London: Situated in the iconic Shard, with panoramic views of the city, this high-end hotel is sleek and modern. Impeccable service, an on-site Michelin-starred restaurant and a spa make this feel like a sanctuary high above the bustling streets below. 

  • Fora’s Shangri-La Luxury Circle partner perks include a $50-$100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Sea Containers: Right on the Thames, this boutique hotel effortlessly combines industrial design with upscale comforts. This laid-back, sophisticated hotel offers cozy and contemporary rooms, vintage-style furniture and rooftop bar with panoramic views of the city.

“The four new Cabin Suites are the most fabulous I’ve seen in awhile,” says Fora Advisor Tara Anbudaiyan. “Book them while you can before the word gets out.”

  • Fora Reserve perks include a £75 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Airport hotel stays

A landscape view of manicured lawns and trees with a dirt path leading to a grand brick country house

Image courtesy of Heckfield Place

If you’re wanting an escape from the city, or a more convenient hotel to stopover before heading elsewhere, these hotels near Heathrow Airport are worth a separate mention.

Coworth Park: On a sprawling estate in Ascot, this refined country house hotel offers a peaceful, high-end escape. With its charming rooms, exceptional service and scenic surroundings, it’s an ideal countryside escape only 20 minutes by car from Heathrow. 

  • Fora’s Dorchester Diamond Club partner perks include a $100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Cliveden House: – This historic British manor house is pure classic charm, especially in spring and summer when the gardens are in bloom and boat rides along the river are in full swing. A quintessentially British experience just 30 minutes from Heathrow by car. 

  • Fora Reserve perks include an £85 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Heckfield Place: Set in the heart of the Hampshire countryside, this charming estate has a focus on sustainability and natural beauty. Guests can enjoy spacious rooms, beautiful gardens and a tranquil atmosphere just 40 minutes by car from Heathrow.

  • Fora Perks include a $100 food & beverage credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Grove: A favorite countryside stop with landscaped grounds and a breakfast buffet that’s a foodie’s dream, arguably the best in the London area. This resort also offers golf, spa treatments and plenty of outdoor space to unwind, just over 30 minutes from Heathrow by car.

  • Fora Perks include a $100 hotel credit, a complimentary cocktail and an upgrade whenever possible.

Sample itinerary

River in the foreground with historic buildings and a giant ferris wheel on the other bank during day with a blue sky

Designed with families in mind, this sample itinerary balances iconic sights, green spaces and interactive museums. It’s just as enjoyable for solo travelers, couples or friend groups looking to explore London’s historic and cultural highlights at a relaxed pace. Easy to customize and full of variety, it gives you a well-rounded taste of the city in just three days.

Day 1

Start your day at Kensington Palace, then let the kids run free at the Diana Memorial Playground before strolling through Hyde Park. Stop by the Serpentine Gallery, then head to South Kensington for lunch and museum time — the V&A and Natural History Museum are both highlights (don’t miss the butterfly exhibit if it’s on!). Wrap up the day with a ride on a classic red double-decker bus.

Day 2

Arrive early at the Tower of London to beat the crowds — either join a Yeoman Warder tour or head straight to the Crown Jewels. Walk across Tower Bridge, grab lunch at Borough Market or the Shangri-La, and take in the city from above with a spin on the London Eye (advance tickets recommended). Cross over to see Big Ben and the Houses of Parliament nearby.

Day 3

Step into wartime London at the Churchill War Rooms (book ahead and don’t skip the audio guide). For something special, ask Noteworthy about arranging a private tour. Wander through St. James’s Park and enjoy lunch at The Stafford Hotel — be sure to ask for a peek at their WWII-era wine cellar bunker. In the afternoon, dive deeper into history or head east to explore Shoreditch and Spitalfields for local shopping, street art, and markets.

History and culture

Glass skyscrapers framing the dome of a cathedral beneath a cloudy sky during daytime

Founded by the Romans as Londinium nearly 2,000 years ago, the city grew into a global capital shaped by royalty, resilience and reinvention. The Tower of London, once a royal palace and prison, still houses the Crown Jewels. Westminster Abbey has seen every coronation since 1066, while the Houses of Parliament and Big Ben remain enduring symbols of British identity. Though it endured the Great Fire of 1666 and the Blitz of World War II, London rebuilt itself time and again with each era adding to its patchwork of architecture and culture. 

Today, longstanding traditions like afternoon tea, the Changing of the Guard at Buckingham Palace and red poppies worn for Remembrance Day remain. Neighborhoods like Notting Hill, Brick Lane and Camden reflect London’s multicultural identity, blending heritage with global influence. Cutting-edge art, fashion and innovation are around every corner, yet London stays rooted in the character that makes it one of the world’s most iconic cities.

Cultural celebrations and events

  • Chinese New Year (January to February): Chinatown bursts to life with lion dances, fireworks and street food in the largest Lunar New Year celebration outside of Asia.

  • Trooping the Colour (June): A classic royal affair with guards on horseback, pageantry down The Mall and a flypast over Buckingham Palace for the King’s official birthday.

  • Pride in London (June to July): One of the UK’s biggest LGBTQ+ celebrations, with a vibrant parade and live performances across Soho and Trafalgar Square.

  • Wimbledon (late June to early July): The world’s oldest tennis tournament brings tradition and top-tier matches (don’t miss the strawberries and cream).

  • Notting Hill Carnival (August): A two-day West London street party celebrating Caribbean culture with music, food and dazzling costumes.

  • Bonfire Night (November 5): Parks across the city light up with fireworks and bonfires to mark the historic 1605 Gunpowder Plot.

  • Christmas Lights & Markets (mid-November to early January): The city sparkles with festive lights, skating rinks and holiday markets. Hyde Park’s Winter Wonderland is a seasonal favorite.

Activities

A lake in a green park with English traditional buildings behind during daytime

London blends history, culture and modern energy in a way few cities can. Whether you're into iconic landmarks, world-class museums or local neighborhoods full of character, there’s something to explore in every corner.

“For a fun, scenic way to get around, take the Uber Boat,” recommends Fora Advisor Stephanie Bloom. “It’s affordable and offers incredible views of Big Ben and Parliament. I think it beats the hop-on/off tour buses which leave you stranded in traffic.”

Mayfair & Knightsbridge

  • Walk through the parks: Take a stroll through Hyde Park or Green Park, two of central London’s most beloved green spaces. Great for relaxed walks, open-air picnics or simply soaking up the city at a slower pace.

  • Royal Academy of Arts: Just off Piccadilly, this elegant institution hosts rotating exhibitions that range from Old Masters to bold contemporary works with far fewer crowds than the bigger museums.

  • Shopping: Mount Street and Sloane Street are home to some of London’s most refined boutiques, from Manolo Blahnik to Loro Piana. They’re perfect for a curated retail moment and personal shopping appointments.

  • Contemporary galleries: Gagosian and Hauser & Wirth are sleek, influential spaces that offer a window into the international art world without the crowds.

  • Grosvenor Square: This pocket of Mayfair blends Georgian elegance with quiet side streets, a surprisingly peaceful slice of London.

South Kensington & Belgravia

  • Hyde Park: Follow tree-lined paths, stop for a relaxed picnic or let kids explore the Diana Memorial Playground near Kensington Gardens. If time allows, pair it with a ride on a double-decker bus and a visit to Kensington Palace.

  • Museums: The Natural History Museum is a classic for good reason, from dinosaurs to deep space, its exhibits never fail to impress. Afterwards, head next door to the V&A for a dose of design, fashion and decorative arts.

  • Shopping: Explore the boutiques of Elizabeth Street and Motcomb Street. These Belgravia favorites are known for their independent shops and neighborhood charm, perfect for browsing unique finds.

  • Belgravia’s hidden mews: These quiet cobbled streets offer a peek into London’s more refined side, with elegant homes and the occasional tucked-away boutique.

Soho, Covent Garden & Whitehall

  • Entertainment: Start in Covent Garden for street energy and style, with street performers, boutique shopping and easygoing cafés. From there, catch a West End show, whether it’s a big-name musical or something more under-the-radar.

  • Landmarks: Walk through historic Whitehall and Westminster. Begin at Big Ben and the Houses of Parliament, visit Westminster Abbey, then cross the Thames for skyline views from the London Eye. St. James’s Park nearby offers a quieter break with manicured paths and great photo spots.

  • The Churchill War Rooms: This underground museum brings World War II strategy to life. Buying tickets in advance is recommended.

  • Trafalgar Square: End the day in Soho. Browse independent shops and vintage boutiques. Head to the National Gallery to see major works from Van Gogh, Rembrandt and more — all in one of the city's most iconic settings.

Shoreditch & Southbank

  • Tower of London: Step inside for stories of royalty, rebellion and resilience. See the Crown Jewels up close, then head across Tower Bridge for views along the Thames.

  • Street art: Follow the street art trail in Shoreditch. Spot works by Banksy and other global names, or join a local guide to uncover lesser-known murals.

  • Whitechapel Gallery: Stop by this long-standing hub for bold, contemporary art that pushes the conversation forward.

  • Art spaces: Check out offbeat spaces like Gallery46 and Rich Mix for immersive installations and unique, indie exhibitions.

  • Southbank Centre: A Brutalist icon where live music, performance art and free exhibitions bring the riverside to life.

  • London Eye: One slow, scenic rotation offers panoramic views across rooftops, parks and the city’s most famous landmarks.

Day trips from London

A creek next to a dirt path lining in front of old tan British homes during daytime

London is a perfect springboard for exploring more of the UK, thanks to well-connected airports and high-speed rail links. Whether you're after countryside charm, coastal escapes or grand castles, you can balance big-city energy with a change of pace.

Windsor (45 min by train): Home to the world’s oldest inhabited castle, Windsor blends royal history with riverside strolls and charming shops.

Oxford (1 hr by train): Explore centuries-old colleges, wander cobbled streets and dive into literary lore in this iconic university town.

Cambridge (1 to 1.5 hrs by train): Glide along the River Cam in a punt, admire Gothic spires and take in the scholarly feel of Oxford’s historic rival.

Brighton (1 hr by train): Seaside energy meets creative spirit with a pebble beach, quirky boutiques and the whimsical Royal Pavilion.

Bath (1.5 hrs by train): Roman ruins, Georgian beauty and Jane Austen references come together in this UNESCO-listed city.

Warner Bros. Studio Tour (1.5 hrs by train): Step behind the scenes of the Harry Potter films with an immersive look at sets, props and iconic costumes.

Kent (1.5 hrs by train): Sip award-winning English sparkling wines on a vineyard tour at Gusbourne Estate in the heart of the countryside.

The Cotswolds (1.5 to 2 hrs by car/train): Storybook villages, rolling hills and cozy pubs make this an ideal escape for antique-hunting and lazy lunches.

Highclere Castle (2 hrs by train): Fans of Downton Abbey can explore the real-life estate, set on sprawling grounds in the Hampshire countryside.

Stonehenge (2 hrs by car/train): A day trip to this ancient stone circle offers a look at one of the world’s most mysterious prehistoric sites.

Belmond British Pullman Day Trip: Travel in style aboard a vintage train from London Victoria, with fine dining and countryside views to match.

Add-on destinations

looking up at the eiffel tower in paris during daytime with brown apartment buildings on each side of the street

London is a major global hub, making it a natural starting point for regional getaways and quick hops across Europe. Here are some ideas of destinations to add on to a visit to London.

Paris (2.5 hrs by Eurostar): Zip to the City of Lights for café culture, iconic landmarks and a dose of effortless elegance. 

Dublin (1.5-hr flight): Lively pubs, literary roots and warm Irish charm make this capital a fun and easy add-on.

Amsterdam (1-hr flight or 4 hrs by Eurostar): A laid-back city of canals, bikes and bold art, perfect for a long weekend getaway.

Edinburgh (1.5-hr flight or 4.5 hrs by train): Scotland’s capital blends dramatic castles and cobbled streets with creative energy and striking views.

Cornwall (4.5–5 hrs by train): Rugged cliffs, seafood shacks and surfer vibes. A relaxed coastal break in England’s far southwest is well worth the visit.

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