Fora has been named a CLIA Premier Agency Member—the highest designation awarded by the Cruise Lines International Association, the world’s largest cruise industry trade organization. The recognition reflects Fora’s exceptional cruise sales volume, investment in advisor education, and contributions to growing the category.
Fora Advisors have made more than 70,000 cruise bookings, over $350 million in GMV, and the momentum is building. Many of these advisors are building net new businesses—97% of Fora Advisors are new to the travel industry. Thousands of entrepreneurs have built businesses by leaning into cruise: developing supplier relationships, earning certifications, and building deep expertise across itineraries, cabin categories, and cruise lines.
“What excites me most about this milestone is what it represents for our advisors,” says co-founder Henley Vazquez. “They’ve built trusted businesses from the ground up, rooted in passion and curiosity. CLIA Premier Agency Membership is the industry saying: We see you, and what you're building matters.
For individual advisors, the designation is a strong signal of credibility in a category where expertise is hard-won and highly valued by travelers.
“Fora achieving CLIA Premier Agency status…signals that cruise is a true strategic priority for the company—not just a category we participate in—and that matters deeply to those of us who have been building this program from the ground up,” says Fora Advisor Cameron Tempest. “On a personal level, earning my Master Cruise Counselor credentials through CLIA has been instrumental in bringing legitimacy to my business. It shows my clients and cruise line partners that I am deeply invested in my expertise, and genuinely committed to giving my clients the best experience.”
Cruise represents a major opportunity for Fora and our advisors. CLIA reports 37.2 million passengers sailed in 2025, with 90% intending to cruise again. A wave of new ships and brands, especially in the luxury segment, are expanding the market and creating more opportunities for expert advisors.
To support this growth, Fora recently launched a revamped Cruise Basics training course and introduced the Cruise Explorer Distinction for advisors who are building meaningful cruise businesses. The distinction unlocks priority Fam access, Seminar at Sea opportunities, and a path to individual CLIA membership.
Fora has also been recognized with Azamara’s 2025 Partner of the Year Award for the Northeast Region, Celebrity Cruises’ 2025 Partner of the Year – Key Account Award, and Royal Caribbean’s Pinnacle Partner designation. Together with CLIA Premier Agency Membership, these honors underscore Fora’s role as a trusted industry partner—and our advisors are just getting started.
About Fora
Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Our AI-enabled platform provides advisors with the tools, training, and community to grow their businesses, and connects travelers to insider trip planning and VIP perks worldwide. Fora advisors have booked more than $2 billion in travel across more than 180 countries. Fora is headquartered in New York City and backed by Thrive Capital, Insight Partners, Forerunner Ventures, and Heartcore Capital. Learn more at foratravel.com.
About CLIA
Cruise Lines International Association (CLIA) is the leading authority of the global cruise community. CLIA members and partners include the world's most prestigious ocean, river, and specialty cruise lines; ports; destinations; and the largest network of travel professionals specializing in cruise travel. Together with its members and partners, CLIA supports policies and practices that foster safe, secure, and sustainable cruise operations and tourism strategies that maximize the socioeconomic benefits of cruise travel. The global cruise industry welcomed 34.6 million passengers in 2024, with 37.7 million projected for 2025. Learn more at cruising.org.
