Away and Fora are teaming up for a strategic partnership that is built on real traveler insights to design more unified travel planning experiences – from inspiration and smart product solutions, to exclusive offers, and curated trips. As Away’s official travel agency partner, the collaboration will bring together Away’s loyal customer base with Fora’s global network of travel advisors to reduce friction and create a more connected end-to-end experience.
Both brands have a shared belief of solving travel pain points through thoughtful, customer-centered products and experiences. Just as Away has redefined luggage and travel essentials through design and innovation, Fora does the same for the travel advising industry—pairing human expertise with industry-leading technology to reimagine who a travel advisor can be, and power the trips they plan. This launch marks Fora’s first large-scale consumer brand collaboration and signals a key milestone in the company’s strategy to build awareness among travelers and prospective advisors. As Away celebrates its 10th year, partnering with Fora underscores its support for the new wave of travel disruptors.
"Our mission at Away is to be at the forefront of travel innovation, and we’re thrilled to partner with like-minded industry pioneer, Fora," said Jessica Schinazi, CEO of Away. "This partnership aims to create travel experiences for our shared consumers that are smarter, more seamless, and ultimately more memorable."
The first phase of the partnership will launch this spring with the introduction of Away’s first wedding capsule, aligning with the surge in wedding-related travel bookings that Fora has seen over the last two years. This use case-driven launch delivers a premium experience for couples seeking seamless, expertly curated travel offerings from engagement to honeymoon.
“At Fora, we believe great travel should be accessible, personal, and thoughtfully designed—no matter the destination," said Henley Vazquez, Co-Founder of Fora. "Partnering with Away allows us to meet travelers at every stage of the journey and elevate the experience whether it’s a weekend cruise, a once-in-a-lifetime safari, or a laid-back beach escape. Together, we’re redefining what modern travel can feel like from the moment you start dreaming to the moment you unpack.”
By bringing together a connected community of travelers, advisors and high value clients, the brands can continue to provide longer term value through exclusive-access experiences, personalized products, and real-world, insights-driven journeys.
About Fora
Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Our AI-enabled platform provides advisors with the technology, training, and community to grow their businesses, and connects travelers to smarter service, personalized trip planning, and VIP perks worldwide. Since the company launched in 2021, Fora Advisors have booked more than $2 billion in travel for clients across 180+ countries. Fora is headquartered in New York City and backed by Thrive Capital, Insight Partners, Forerunner Ventures, and Heartcore Capital. Learn more at foratravel.com.
About Away
Away is the original travel lifestyle brand, defining travel for a new generation. The company’s mission is to transform travel and inspire people to get away more; rooted in the core belief that the more everyone travels, the better we all become. Away launched in 2016 with one perfectly designed Carry-On and has since revolutionized the travel industry by creating a range of luggage and travel essentials backed by the promise of exceptional quality and customer satisfaction. Away is headquartered in New York City, with teams in London and Toronto, and a global presence that is apparent in every airport. Boasting industry accolades like Fast Company's "World's Most Innovative Companies" and TIME's "Best Inventions," Away is the go-to authority for travelers today. For more information, visit www.awaytravel.com.
