Set within a restored brutalist building in the heart of King's Cross, The Standard, London brings a fresh perspective to the city's hotel scene. As The Standard's first venture outside the United States, the hotel showcases contemporary London through its bold design and cultural events. Guests who appreciate unique architecture and a lively urban atmosphere will enjoy the hotel's convenient location for exploring the city's attractions. The hotel's location provides easy access to cultural hotspots like the British Museum and Tate Modern, premier shopping destinations and a thriving culinary scene. On-site events, including live music sessions at Sweeties and engaging panel talks, add to the dynamic experience.

With 266 rooms ranging from intimate spaces to spacious suites, the hotel offers accommodations to suit various preferences. Solo travelers might enjoy The Single, a comfortable retreat with essential amenities. Couples might prefer the Queen's Standard, offering lively décor and ample space. For a luxurious stay, the Junior Suite Terrace features a private outdoor bathtub with views of King's Cross. For families or groups, the Double Standard provides two double beds. Each room reflects the hotel's distinctive style with thoughtful details, quality bedding and well-stocked minibars.

Situated in King's Cross, the hotel is well connected to London's transport network. St Pancras International Station, just a two-minute walk away, provides Eurostar services to Paris and Brussels. Oxford Circus is seven minutes away by Tube, and Gatwick Airport is a 50-minute train ride away. Nearby attractions include the British Library and Camden Market, a 30-minute walk. While on-site parking isn't available, nearby facilities can be used. With London's excellent public transport, a car may not be necessary.