Located in London's vibrant West End, this boutique hotel redefines luxury with bold design and whimsical charm. Just steps from Oxford Circus, it offers a unique fusion of baroque and modern styles. Originally envisioned by Philippe Starck and reimagined by Tim Andreas of Banjo, the hotel serves as a playground of style and social energy. Art enthusiasts and design-savvy travelers will appreciate the hotel's atmosphere, which embodies London's eclectic spirit. Every detail has been thoughtfully crafted to delight guests seeking a truly unique experience.

Each room and suite showcases innovative design and comfort. The spaces blur the lines between extravagance and simplicity, featuring open-plan spaces with whimsical details. Enjoy 300-thread count cotton linens, soak in a free-standing bathtub, or gaze out floor-to-ceiling windows at the cityscape. Amenities include Lavazza coffee machines and MALIN + GOETZ bath products. For more space, the suites elevate the experience. Loft Suites provide airy environments suitable for families or couples, some with private furnished terraces. The Penthouse occupies an entire floor with custom furnishings, silver-leaf sleigh beds and a glass-enclosed bathroom wrapped in sheer curtains. With a kitchenette and views of the London Eye, it offers a residential feel suitable for intimate escapes or grand celebrations.

Located in Fitzrovia, Sanderson London is a short walk from Oxford Street and Oxford Circus Underground Station. Heathrow Airport is approximately a 45-minute drive and London City Airport about 30 minutes by car. Exploring landmarks like Soho, Covent Garden and the British Museum is easy with excellent public transport links.