Situated in central London's Fitzrovia, this boutique hotel offers refined luxury in a landmark building dating back to 1835. Steps from Soho's vibrant nightlife and the shops of Oxford Street, it features oak floors, wood-paneled walls, and custom furnishings that create a warm, yacht-like ambiance. Art enthusiasts will appreciate photography by Hendrik Kerstens that enhances the elegant setting. With its unique blend of history, design, and prime location, the hotel appeals to travelers seeking both cultural enrichment and urban excitement.

With 173 rooms and suites, the hotel provides a variety of spaces tailored to different guest preferences. Each room features high-end details like custom imported linens, down comforters, and exclusive Le Labo bath amenities. Superior rooms have queen or king beds set against walnut wood-paneled walls, while Deluxe rooms offer additional space and comfort. For families or those needing more room, the Loft Room Double Double provides two double beds and an open-plan sitting area illuminated by multiple windows. Suites include separate living areas and, in some cases, private terraces overlooking London's skyline. All rooms offer complimentary high-speed WiFi, and with twice-daily housekeeping and bottled water, every detail is designed for your comfort.

Located in Fitzrovia, the hotel is close to London's cultural and entertainment scenes. Oxford Circus and Tottenham Court Road stations are a short walk away, providing easy access to the rest of the city via the Underground. London Heathrow Airport is about an hour's drive, and London Gatwick Airport is around 80 minutes by car. The Heathrow Express train brings you into central London, followed by a short taxi ride to the hotel. Parking is available at the Q-Park on Poland Street, just five minutes from the hotel. Reaching the hotel is straightforward by car, taxi, or public transport.