Set in London's vibrant Shoreditch neighborhood, the hotel brings striking architecture that reflects the area's creative spirit with bold design. Distinctive diagonal windows flood the interiors with natural light, showcasing local artworks that honor East London's artistic heritage. Located just steps from Old Street Tube station, this contemporary retreat places guests at the crossroads of culture and innovation, where Shoreditch's artsy vibe meets the energy of Silicon Roundabout. Travelers keen on exploring East London's dynamic art scene and innovative spirit will find this hotel uniquely suited to their tastes.

The hotel features 288 stylish rooms and suites that capture Shoreditch's creative essence. The "Anything But Standard" rooms offer 270 square feet (25 square meters) of space, featuring rain showers, underfloor heating and floor-to-ceiling windows that fill the space with natural light. For a bit more room, the "Feeling Superior" rooms provide 290 square feet (27 square meters) with the same amenities. Families or groups can opt for the "Family Affair" suites, which span 538 square feet (50 square meters) and include two connecting rooms with double beds. The "Sky High" rooms and suites on the 16th and 17th floors offer panoramic views of London's skyline — perfect for guests who appreciate a stunning cityscape. All include Nespresso machines with Flying Horse Coffee pods, locally sourced minibars, SOAPSMITH toiletries and complimentary WiFi.

Located in central East London, the hotel is steps from Old Street Tube station, connecting you to the rest of the city. From London City Airport (LCY) it's about a 25-minute drive and Heathrow Airport (LHR) is around an hour away by car. King's Cross St. Pancras station, offering international connections via Eurostar, is a 15-minute journey by public transport. The location places you within walking distance of Shoreditch's art galleries, boutiques and innovative eateries.