Fora is building the platform that powers the next generation of travel entrepreneurs. We've booked over $2 billion in travel, doubling year over year. Over 11,000 active advisors—nearly all of whom are new to travel—use what we build every day to run and grow their businesses.
This is not abstract SaaS. The tools we build enable real economic opportunity for real people. Career transitioners finding a new path. Parents building a business around their family. Solo entrepreneurs scaling past what was ever thought possible without a team. When we ship a feature, it's used immediately by thousands of people whose livelihoods depend on it. The feedback is direct, the impact is visible, and the work matters.
Travel is one of the largest industries in the world, and its technology is decades behind. The systems that power bookings, commissions, and supplier data are deeply broken. No one has properly engineered them—until now. Fora is a first mover in combining the best of humans with the best of technology and AI to create an entirely new channel for how people discover, book, and experience travel. Many of the products we've already shipped are industry firsts—things that simply didn't exist in travel before we built them. We're backed by Forerunner Ventures, Heartcore Capital, Insight Partners, and Thrive, and led by three experienced founders building a generational company.
Engineering, product, design, and product operations collaborate together as one team, making up more than half our whole company. We work in pods—small, cross-functional teams that own their domains end to end to build the tooling for our advisors, travelers and supplier partners.
We also have dedicated Platform, DevOps, and QA pods that own our foundations, cloud infrastructure, and testing across the organization.
Build tools for advisors to sell travel, focusing on the intersection between the advisor and their clients.
Build our supplier database, power supplier search and discovery, and support our upcoming traveler booking platform.
Help advisors become successful. Own signup, onboarding, training, settings and configurations, branding and more.
Build the work to manage our booking ledger, AI self-logger, commissions, finance integrations, tax solutions, and more.
Oversee Fora’s consumer website, showcase our brand, support our advisors’ public presence, and drive growth.
You own big projects and define the strategy for executing them. In return, we expect high-quality work and efficient delivery.
Engineers are involved in planning before committing to build. We write eng specs reviewed across pods. Code reviews are thorough. We run factual post-mortems and retros so the whole team improves together. We ship high-quality products because the people who depend on them deserve that—not perfect systems for their own sake, but software that's well-built and well-considered.
We cut complexity when it doesn't solve the customer's problem. If you like understanding customer problems deeply enough to know where to cut corners and where to build for scale, you'll love it here.
Engineers suggest requirement changes, PMs vibe-code first drafts, designers research new AI technologies. We're all problem-solvers.
Engineers set the timelines for their projects—focused on what's fantastic but achievable.
We reserve dedicated time for engineer-driven work—projects you believe matter, outside the sprint backlog.
Cross-functional, company-wide. Build real solutions, ship something outside your regular focus area. One of the things people love most about working here.
Everyone uses AI tools day-to-day. We're integrating AI into our CI/CD pipeline and standard dev practices.
Engineers join business planning meetings, see performance metrics, suggest product ideas, and have direct access to our advisor community.
We know this narrows the funnel, and we're at peace with that. Every month at our new joiner lunch, we ask people why they came to Fora. The answer is always the same: the people. 190 of us work out of our NYC headquarters—and the energy, collaboration, and relationships are a genuine reason people stay. Weekly catered lunches, team outings, travel perks, and a sunlit office with skyline views don't hurt either.
"I've been able to get people unblocked just by overhearing a conversation, which never happened during my years of fully remote work."
- Kyle Rose, Senior Software Engineer
We're building multi-model, multi-agent AI systems integrated into our Portal—coordinating across models and tools to understand voice prompts, predict what an advisor needs to do next, and make every action faster. The end game isn't a chatbot. It's a product that feels magical because AI is orchestrating complex work in the background.
New hotel integrations that go beyond legacy GDS systems to connect directly with hotel property management and reservation systems. Fascinating data challenges—room mapping, deal ingestion, rate parity checking—plus expansion into cruise, car, activities, and insurance.
A traveler-facing product that lets clients co-create trips with their advisors in real time—an entirely new mode of interaction that doesn't exist in travel today.
The industry pays advisors 90–95% of what they're owed, 90+ days late. We target 99%+ accuracy with faster payouts, handling advisors in 92 countries with primary and backup payment rails for each.
A rich editor for trip proposals with an AI writing assistant (125,000+ responses generated), used by 7,300+ advisors to build 53,750 itineraries. Plus a mobile app and continuous improvements driven by direct advisor feedback.
Automations, notifications, AI-supported tooling, embedded social and email marketing, and white-label branding—connecting every step from client inspiration to repeat business.
Price Drop has saved clients $1.6M. Bookable Quote drove $17M in GMV in its first two months. Deals gives advisors a single source of truth for thousands of supplier promotions.
"The positive energy I got from everyone I interviewed with, from management and leadership to other engineers, made it easy to see myself working there. Eight months in has proven that instinct correct. Fora is very family-friendly and growing fast, and I'm excited to come in to work each day."
Senior Software Engineer
"Fastest I have ever been able to start coding and merge a PR at a new company!"
Senior Software Engineer
"I was drawn to the opportunity to have greater impact, build faster and stay close to the customer. The other engineering managers were an incredible source of support—each had made the same transition from IC to manager, and learning from their experiences was invaluable."
Engineering Manager
"The positive energy I got from everyone I interviewed with, from management and leadership to other engineers, made it easy to see myself working there. Eight months in has proven that instinct correct. Fora is very family-friendly and growing fast, and I'm excited to come in to work each day."
Senior Software Engineer
"Fastest I have ever been able to start coding and merge a PR at a new company!"
Senior Software Engineer
"I was drawn to the opportunity to have greater impact, build faster and stay close to the customer. The other engineering managers were an incredible source of support—each had made the same transition from IC to manager, and learning from their experiences was invaluable."
Engineering Manager
