Fora is building the platform that powers the next generation of travel entrepreneurs. We’ve booked over $2 billion in travel, doubling year over year. Over 11,000 active advisors use what we build every day to run and grow their businesses.
Travel is one of the largest industries in the world, but its technology is decades behind. Fora is a first mover in combining the best of humans with the best of technology and AI to create a new channel for how people discover, book, and experience travel. The tools we build enable economic opportunity for our diverse community of users. When we ship a feature, it’s used immediately by thousands of people whose livelihoods depend on it. The feedback is direct, and the impact is visible.
Engineering, product, design, and product operations collaborate together as one team. We work in pods, cross-functional teams that own their domains end to end to build the tooling for our advisors, travelers, and supplier partners.
Build tools for advisors to sell travel, focusing on the intersection between the advisor and their clients.
Build our supplier database, power supplier search and discovery, and support our upcoming traveler booking platform.
Help advisors become successful. Own signup, onboarding, training, settings and configurations, branding, and more.
Build the work to manage our booking ledger, AI self-logger, commissions, finance integrations, tax solutions, and more.
Oversee Fora’s consumer website, showcase our brand, support our advisors’ public presence, and drive growth.
You own big projects and define the strategy for executing them. In return, we expect high-quality work and efficient delivery.
Engineers are involved in planning before committing to build. We write eng specs reviewed across pods. Code reviews are thorough. We run factual post-mortems and retros so the whole team improves together. We ship high-quality, well-built products because the people who depend on them deserve that.
We cut complexity when it doesn’t solve the customer’s problem. If you like understanding customer problems deeply enough to know what and how to build something, you’ll love it here.
Engineers suggest requirement changes, PMs vibe-code first drafts, designers research new AI technologies. We’re all problem-solvers.
Engineers set the timelines for their projects, focused on what’s achievable.
We reserve dedicated time for engineer-driven work—projects you believe matter, outside the sprint backlog.
Our hackathons are cross-functional and company-wide. They result in real solutions, allowing engineers to ship something outside their regular focus area. Hackathons are one of the things people love most about working here.
Everyone uses AI tools day to day. We’ve integrated AI into our CI/CD pipeline and standard dev practices.
Engineers join business planning meetings, see performance metrics, suggest product ideas, and have direct access to our advisor community.
Every month at our new-joiner lunch, we ask people why they came to Fora. The answer is always the same: the people. We work out of our NYC headquarters, and the energy, collaboration, and relationships are a genuine reason people stay. Weekly catered lunches, team outings, travel perks, and a sunlit office with skyline views don’t hurt either.
“I've been able to get people unblocked just by overhearing a conversation, which never happened during my years of fully remote work.”
- Kyle Rose, Senior Software Engineer
We’re building multi-model, multi-agent AI systems integrated into our platform. These systems coordinate across models and tools to understand voice prompts, predict what an advisor needs to do next, and make every action faster. The end game is a product that feels magical because AI is orchestrating complex work in the background.
Our booking platform leverages hotel integrations that go beyond legacy GDS systems to connect directly with hotel property management and reservation systems. We tackle fascinating data challenges like room mapping, deal ingestion, and rate parity checking, plus expansion into cruise, car, activities, and insurance.
A traveler-facing product that lets clients co-create trips with their advisors in real time—an entirely new mode of interaction that doesn't exist in travel today.
The industry pays advisors 90–95% of what they’re owed, 90+ days late. We target 99%+ accuracy with faster payouts, handling advisors in 90+ countries with primary and backup payment rails for each.
A rich editor for trip proposals with an AI writing assistant, used by thousands of advisors to build 50k+ itineraries, accessible via a mobile app and polished by continuous improvements driven by direct advisor feedback.
Automations, notifications, AI-supported tooling, embedded social and email marketing, and white-label branding that connects every step, from client inspiration to repeat business.
Price Drop has saved clients $1.6M. Bookable Quote drove $17M in GMV in its first two months. Our Deals product gives advisors a single source of truth for thousands of supplier promotions.
“The positive energy I got from everyone I interviewed with, from management and leadership to other engineers, made it easy to see myself working there. Eight months in has proven that instinct correct. Fora is very family-friendly and growing fast, and I’m excited to come in to work each day.”
Senior Software Engineer
“Fastest I have ever been able to start coding and merge a PR at a new company!”
Senior Software Engineer
“I was drawn to the opportunity to have greater impact, build faster, and stay close to the customer. The other engineering managers were an incredible source of support—each had made the same transition from IC to manager, and learning from their experiences was invaluable.”
Engineering Manager
“The positive energy I got from everyone I interviewed with, from management and leadership to other engineers, made it easy to see myself working there. Eight months in has proven that instinct correct. Fora is very family-friendly and growing fast, and I’m excited to come in to work each day.”
Senior Software Engineer
“Fastest I have ever been able to start coding and merge a PR at a new company!”
Senior Software Engineer
“I was drawn to the opportunity to have greater impact, build faster, and stay close to the customer. The other engineering managers were an incredible source of support—each had made the same transition from IC to manager, and learning from their experiences was invaluable.”
Engineering Manager
