Alyson Ward
She/Her
Based in Southeast
Prima Travels
Ask us about
Our Story
I’ve visited twenty-one countries and have been traveling to Italy for a decade—it’s where my love of slow travel, great design, cappuccinos, and great wine really began.
Travel Style
Thoughtful luxury with a sense of place. I gravitate toward design-forward hotels that reflect their surroundings, meaningful local experiences, and itineraries that balance those must-see sites while building in time to explore on your own.
I also love pairing well-known destinations with lesser-known gems—a few nights in a medieval village in the Tuscan countryside after exploring Florence or pairing Alto Adige for great South Tyrolean wine while visiting the Dolomites.
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Reviews (18)
Jordan M.
4 days ago
We just got back from our Italy trip planned by Alyson Ward at Prima Travels, and honestly, it couldn’t have gone better. She absolutely nailed every part of it.
Alyson really took the time to understand what we wanted out of the trip, and it showed. Every city we visited was amazing, and the whole itinerary flowed so naturally from one place to the next. The hotels were all fantastic—beautiful, comfortable, and in great locations—and every restaurant she recommended ended up being a highlight.
What we appreciated most was how easy everything felt. We never had to stress about plans or logistics because everything was so well thought out. We got to do everything we hoped for (and more), without ever feeling rushed or overwhelmed.
The level of service throughout the entire trip was incredible, and it’s clear Alyson puts a ton of care into what she does. If you’re thinking about a trip to Italy (or anywhere, honestly), we can’t recommend Alyson and Prima Travels enough. We’ll definitely be using her again.
Rebecca T.
23 days ago
Thank you for facilitating such a fabulous trip to Paris, it was truly one of our best trips ever. Your attention to detail made everything feel so smooth and manageable, and I can’t imagine doing it on my own.
Having a well-thought-out itinerary as a guide, especially with distances mapped out between each location, saved us so much time and made getting around incredibly easy.
We felt very safe the entire time and had no issues at all. Hotel Alfred Sommier was superb — beautiful, intimate, and with such a warm, welcoming staff. They made us feel genuinely cared for from the moment we arrived.
Lauren P.
about 2 months ago
One of our top, favorite trips!! The detail you provided was great, restaurants, activities, etc! Loved the Tern app that showed our schedule day by day. So helpful! Could not recommend you more!!
Enchantment was beautiful. Service was top notch. All of the staff were so friendly and helpful. Stargazing at the resort is a must!
I couldn’t have asked for anyone better to help plan it. Everyone else I’ve used didn’t measure up at all, so I’m very thankful to have found you! Will definitely be using you again and will recommend to everyone!
Brad H.
4 months ago
Alyson was the perfect fit for planning our honeymoon and truly nailed every detail we were looking for. The entire experience felt seamless and thoughtfully curated from start to finish. We especially loved Nayara - the service, atmosphere, and dining were exceptional and truly unforgettable. The Four Seasons was also wonderful, with breathtaking views throughout the peninsula. We’re incredibly grateful for Alyson’s expertise and care in creating such a special honeymoon experience.
Jeremy J.
4 months ago
Our stay in the Cotswolds was a highlight of the trip, and Broadway was the perfect village base. The Lygon Arms is rich with history, incredibly cozy, and felt wonderfully British — exactly the experience we were hoping for. Alyson’s recommendation captured the charm of the region beautifully. If we were to return, we’d happily stay again and simply choose a different room configuration now that we know the layout. Overall, it was a memorable and authentic Cotswolds stay that we’d recommend without hesitation.
Jordan M.
4 days ago
We just got back from our Italy trip planned by Alyson Ward at Prima Travels, and honestly, it couldn’t have gone better. She absolutely nailed every part of it.
Alyson really took the time to understand what we wanted out of the trip, and it showed. Every city we visited was amazing, and the whole itinerary flowed so naturally from one place to the next. The hotels were all fantastic—beautiful, comfortable, and in great locations—and every restaurant she recommended ended up being a highlight.
What we appreciated most was how easy everything felt. We never had to stress about plans or logistics because everything was so well thought out. We got to do everything we hoped for (and more), without ever feeling rushed or overwhelmed.
The level of service throughout the entire trip was incredible, and it’s clear Alyson puts a ton of care into what she does. If you’re thinking about a trip to Italy (or anywhere, honestly), we can’t recommend Alyson and Prima Travels enough. We’ll definitely be using her again.
Rebecca T.
23 days ago
Thank you for facilitating such a fabulous trip to Paris, it was truly one of our best trips ever. Your attention to detail made everything feel so smooth and manageable, and I can’t imagine doing it on my own.
Having a well-thought-out itinerary as a guide, especially with distances mapped out between each location, saved us so much time and made getting around incredibly easy.
We felt very safe the entire time and had no issues at all. Hotel Alfred Sommier was superb — beautiful, intimate, and with such a warm, welcoming staff. They made us feel genuinely cared for from the moment we arrived.
Lauren P.
about 2 months ago
One of our top, favorite trips!! The detail you provided was great, restaurants, activities, etc! Loved the Tern app that showed our schedule day by day. So helpful! Could not recommend you more!!
Enchantment was beautiful. Service was top notch. All of the staff were so friendly and helpful. Stargazing at the resort is a must!
I couldn’t have asked for anyone better to help plan it. Everyone else I’ve used didn’t measure up at all, so I’m very thankful to have found you! Will definitely be using you again and will recommend to everyone!
Brad H.
4 months ago
Alyson was the perfect fit for planning our honeymoon and truly nailed every detail we were looking for. The entire experience felt seamless and thoughtfully curated from start to finish. We especially loved Nayara - the service, atmosphere, and dining were exceptional and truly unforgettable. The Four Seasons was also wonderful, with breathtaking views throughout the peninsula. We’re incredibly grateful for Alyson’s expertise and care in creating such a special honeymoon experience.
Travel ideas (3)
Site Inspection at InterContinental Edinburgh The George
In March of 2024, I had the opportunity to complete a site inspection while staying at the InterContinental Edinburgh The George. The professional team took great pride in welcoming us to their historic property. The General Manager, Kieran, goes above and beyond to ensure each guest has a pleasant stay. I would stay here again and recommend it to my clients.
Site Inspection at InterContinental Edinburgh The George
In March of 2024, I had the opportunity to complete a site inspection while staying at the InterContinental Edinburgh The George. The professional team took great pride in welcoming us to their historic property. The General Manager, Kieran, goes above and beyond to ensure each guest has a pleasant stay. I would stay here again and recommend it to my clients.
Things to Do in New Orleans
New Orleans is a place near and dear to my heart. When I need a change of scenery filled with delicious food and a second line, New Orleans is my favorite escape. I have many memories of visiting New Orleans as child with my family during the hot and humid summers and continue to frequent this city many times throughout each year (for any celebratory excuse, really.) On the surface, this city may not scream art, culture, and everything that makes life better…but it is filled with all of those things. This guide may not feature your typically places and eateries for first time visitors, New Orleans has so much more to offer beyond that. So while there grab some beignets, but try some of these spots to visit, stroll, eat and enjoy life a little more. There is something for each type of getaway — family, romantic, group trips and more.
Things to Do in New Orleans
New Orleans is a place near and dear to my heart. When I need a change of scenery filled with delicious food and a second line, New Orleans is my favorite escape. I have many memories of visiting New Orleans as child with my family during the hot and humid summers and continue to frequent this city many times throughout each year (for any celebratory excuse, really.) On the surface, this city may not scream art, culture, and everything that makes life better…but it is filled with all of those things. This guide may not feature your typically places and eateries for first time visitors, New Orleans has so much more to offer beyond that. So while there grab some beignets, but try some of these spots to visit, stroll, eat and enjoy life a little more. There is something for each type of getaway — family, romantic, group trips and more.
Discover Montalcino and More in Tuscany
The first time I visited Montalcino, many years ago, it stole my heart and I have since returned many times. Located about 50 minutes from Siena, It’s a dreamy medieval town, complete with a fortress. The area produces some of the most well known wines from Sangiovese grapes, Brunello di Montalcino (arguably the best..) and Rosso di Montalcino. It has all of the ingredients for an idyllic hilltop town: viniculture, vast rolling landscape, terracotta roofs, delicious tuscan cuisine and a touch of la dolce vita. When here, stroll the piazza, enjoy the local wine and watch the sunset each day from the panoramic view of the picturesque landscape, while enjoying an aperitivo from Caffe’ La Fortezza. This place is the reason I became a travel advisor, I believe Montalcino is place everyone should visit in their lifetime. This itinerary is built for those that are wanting to unwind, explore this beautiful area, without the hustle and bustle of large cities like Rome or Milan. Families, solo travelers, couples or groups can all enjoy their time here.
Discover Montalcino and More in Tuscany
The first time I visited Montalcino, many years ago, it stole my heart and I have since returned many times. Located about 50 minutes from Siena, It’s a dreamy medieval town, complete with a fortress. The area produces some of the most well known wines from Sangiovese grapes, Brunello di Montalcino (arguably the best..) and Rosso di Montalcino. It has all of the ingredients for an idyllic hilltop town: viniculture, vast rolling landscape, terracotta roofs, delicious tuscan cuisine and a touch of la dolce vita. When here, stroll the piazza, enjoy the local wine and watch the sunset each day from the panoramic view of the picturesque landscape, while enjoying an aperitivo from Caffe’ La Fortezza. This place is the reason I became a travel advisor, I believe Montalcino is place everyone should visit in their lifetime. This itinerary is built for those that are wanting to unwind, explore this beautiful area, without the hustle and bustle of large cities like Rome or Milan. Families, solo travelers, couples or groups can all enjoy their time here.
Site Inspection at InterContinental Edinburgh The George
In March of 2024, I had the opportunity to complete a site inspection while staying at the InterContinental Edinburgh The George. The professional team took great pride in welcoming us to their historic property. The General Manager, Kieran, goes above and beyond to ensure each guest has a pleasant stay. I would stay here again and recommend it to my clients.
Site Inspection at InterContinental Edinburgh The George
In March of 2024, I had the opportunity to complete a site inspection while staying at the InterContinental Edinburgh The George. The professional team took great pride in welcoming us to their historic property. The General Manager, Kieran, goes above and beyond to ensure each guest has a pleasant stay. I would stay here again and recommend it to my clients.
Things to Do in New Orleans
New Orleans is a place near and dear to my heart. When I need a change of scenery filled with delicious food and a second line, New Orleans is my favorite escape. I have many memories of visiting New Orleans as child with my family during the hot and humid summers and continue to frequent this city many times throughout each year (for any celebratory excuse, really.) On the surface, this city may not scream art, culture, and everything that makes life better…but it is filled with all of those things. This guide may not feature your typically places and eateries for first time visitors, New Orleans has so much more to offer beyond that. So while there grab some beignets, but try some of these spots to visit, stroll, eat and enjoy life a little more. There is something for each type of getaway — family, romantic, group trips and more.
Things to Do in New Orleans
New Orleans is a place near and dear to my heart. When I need a change of scenery filled with delicious food and a second line, New Orleans is my favorite escape. I have many memories of visiting New Orleans as child with my family during the hot and humid summers and continue to frequent this city many times throughout each year (for any celebratory excuse, really.) On the surface, this city may not scream art, culture, and everything that makes life better…but it is filled with all of those things. This guide may not feature your typically places and eateries for first time visitors, New Orleans has so much more to offer beyond that. So while there grab some beignets, but try some of these spots to visit, stroll, eat and enjoy life a little more. There is something for each type of getaway — family, romantic, group trips and more.
Discover Montalcino and More in Tuscany
The first time I visited Montalcino, many years ago, it stole my heart and I have since returned many times. Located about 50 minutes from Siena, It’s a dreamy medieval town, complete with a fortress. The area produces some of the most well known wines from Sangiovese grapes, Brunello di Montalcino (arguably the best..) and Rosso di Montalcino. It has all of the ingredients for an idyllic hilltop town: viniculture, vast rolling landscape, terracotta roofs, delicious tuscan cuisine and a touch of la dolce vita. When here, stroll the piazza, enjoy the local wine and watch the sunset each day from the panoramic view of the picturesque landscape, while enjoying an aperitivo from Caffe’ La Fortezza. This place is the reason I became a travel advisor, I believe Montalcino is place everyone should visit in their lifetime. This itinerary is built for those that are wanting to unwind, explore this beautiful area, without the hustle and bustle of large cities like Rome or Milan. Families, solo travelers, couples or groups can all enjoy their time here.
Discover Montalcino and More in Tuscany
The first time I visited Montalcino, many years ago, it stole my heart and I have since returned many times. Located about 50 minutes from Siena, It’s a dreamy medieval town, complete with a fortress. The area produces some of the most well known wines from Sangiovese grapes, Brunello di Montalcino (arguably the best..) and Rosso di Montalcino. It has all of the ingredients for an idyllic hilltop town: viniculture, vast rolling landscape, terracotta roofs, delicious tuscan cuisine and a touch of la dolce vita. When here, stroll the piazza, enjoy the local wine and watch the sunset each day from the panoramic view of the picturesque landscape, while enjoying an aperitivo from Caffe’ La Fortezza. This place is the reason I became a travel advisor, I believe Montalcino is place everyone should visit in their lifetime. This itinerary is built for those that are wanting to unwind, explore this beautiful area, without the hustle and bustle of large cities like Rome or Milan. Families, solo travelers, couples or groups can all enjoy their time here.