Alyson Ward

Our Italy journey was truly the trip of a lifetime, and we felt the care and attention behind every detail. From Lake Como to Tuscany and Florence, Alyson created an itinerary that perfectly balanced sightseeing, relaxation, incredible food, and authentic local experiences.

Some of our favorite memories included exploring Bellagio before the crowds arrived, a private villa tour on Lake Como, truffle hunting and wine tasting in Tuscany, and discovering Florence with a private guide who helped us experience the city like locals. Castelfalfi was an absolute highlight and one of our favorite hotel experiences ever.

What stood out most was the thoughtfulness behind the planning. Alyson provided exceptional communication throughout the process, and the Tern app made navigating every transfer, reservation, and activity incredibly easy. She also helped us prepare for the rollout of Europe's new Entry/Exit System by sharing guidance and recommendations ahead of our departure, which proved invaluable as we encountered long lines and confusion upon arrival in Milan.

The hotel welcomes, room upgrades, restaurant recommendations, drivers, guides, and experiences all made us feel genuinely cared for throughout the trip. We truly saw and appreciated the work happening behind the scenes that allowed us to relax and simply enjoy the experience.

We cannot wait to return to Europe and will absolutely be working with Alyson again. We are so grateful for her expertise, attention to detail, and dedication to making our trip unforgettable.

Puglia was hands down our favorite part of the trip. We loved having a rental car to explore at our own pace, the catamaran day was unforgettable, and the cooking class was a highlight. Throughout the trip, every detail was thoughtfully planned, from Rome to Tuscany and beyond. Alyson even helped us navigate the uncertainty surrounding the new European Entry/Exit System rollout by recommending an airport meet-and-greet service, which ended up being a great decision and helped make our arrival much smoother. The itinerary gave us the perfect balance of guided experiences and free time, and the Tern app made everything incredibly easy to navigate. We truly felt like we could relax and enjoy the experience knowing everything had been taken care of. We will remember this trip for the rest of our lives.

We just got back from our Italy trip planned by Alyson Ward at Prima Travels, and honestly, it couldn’t have gone better. She absolutely nailed every part of it.

Alyson really took the time to understand what we wanted out of the trip, and it showed. Every city we visited was amazing, and the whole itinerary flowed so naturally from one place to the next. The hotels were all fantastic—beautiful, comfortable, and in great locations—and every restaurant she recommended ended up being a highlight.

What we appreciated most was how easy everything felt. We never had to stress about plans or logistics because everything was so well thought out. We got to do everything we hoped for (and more), without ever feeling rushed or overwhelmed.

The level of service throughout the entire trip was incredible, and it’s clear Alyson puts a ton of care into what she does. If you’re thinking about a trip to Italy (or anywhere, honestly), we can’t recommend Alyson and Prima Travels enough. We’ll definitely be using her again.

Thank you for facilitating such a fabulous trip to Paris, it was truly one of our best trips ever. Your attention to detail made everything feel so smooth and manageable, and I can’t imagine doing it on my own.

Having a well-thought-out itinerary as a guide, especially with distances mapped out between each location, saved us so much time and made getting around incredibly easy.

We felt very safe the entire time and had no issues at all. Hotel Alfred Sommier was superb — beautiful, intimate, and with such a warm, welcoming staff. They made us feel genuinely cared for from the moment we arrived.

One of our top, favorite trips!! The detail you provided was great, restaurants, activities, etc! Loved the Tern app that showed our schedule day by day. So helpful! Could not recommend you more!!

Enchantment was beautiful. Service was top notch. All of the staff were so friendly and helpful. Stargazing at the resort is a must!

I couldn’t have asked for anyone better to help plan it. Everyone else I’ve used didn’t measure up at all, so I’m very thankful to have found you! Will definitely be using you again and will recommend to everyone!