Fora Advisor Tori Petry
It’s a question many new advisors ask: How exactly do I get new clients?
Enter Fora’s Client Lead Program. It’s a best-in-class strategy that allows travel advisors to build their client base and generate new bookings. Thanks to this industry-leading program, Fora Advisors receive client lead opportunities in an industry where growth and lead-generation are notoriously tricky.
(Craving more marketing intel? Read more about how to make your Fora profile stand out, and drive more bookings.)
Ideas and inspiration are great, but we’re about tracking real data. Our Client Lead Program is on pace to deliver $3.5 million of bookings this year.
Fora Advisor Rabia Malik
A lead is an opportunity to bring in new business — in this case, a chance to connect with a new client. Leads are often the first stop on the road to success. Fora leverages our tech and in-house talent to generate that connection between great clients and dedicated travel advisors. Our program allows Fora Advisors to obtain leads in two unique ways.
First, advisors are empowered with content creation opportunities from day one. From travel guides to day-by-day itineraries to hotel reviews, Fora Advisors can showcase their travel knowledge by creating unlimited user-generated content. With the help of our marketing team, this content is transformed into standalone pages on our website and designed with easy-to-use contact forms for prospective clients. It’s a go-to spot for new clients to find you.
To date, advisors have received thousands of leads from their content, resulting in more than $200,000 in bookings per month as a result of user-generated content.
The second way advisors can obtain leads is through Fora’s Client Lead Program, which is offered to advisors who've reached Pro status, meaning they've fulfilled certain booking criteria. Once they are eligible, advisors can choose to take on leads (new clients and trips) that come into Fora HQ directly. And, unlike other agencies, Fora Advisors take the same commission on the trips they book via in-house leads.
This process is managed by our expert staff at HQ. Advisors can select which leads they want to take on (if any) according to their specific preferences and expertise. To provide travelers with the best experience, we ensure that the advisor has booked that specific destination before and can service the request in a timely manner.
We created this lead program to help our advisors thrive and provide growth opportunities that are missing at other host agencies. Traditionally, travel agencies expect advisors to find their own clients, and if there is a lead program, agencies are known to take extra commission from the leads they assign. (Read more about how travel advisors get paid, and how Fora does it better.)
Ready to get in on the action? Apply to become a Fora Advisor today.
