Curator’s statement
Marrakech is a sensory seduction that demands you surrender to the whims of the wind and the scent of orange blossom. It is a place where the ancient dust of the Medina settles on silk kaftans, and the “Red City” reveals its secrets only to those who move with grace and patience. For me, it represents the perfect marriage of raw, North African soul and the most refined hospitality on the planet—it is, quite simply, a destination that feels authentic, inspiring, and magical.
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Things to do in Marrakech

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A sunset ascent to Kasbah Tamadot: Escape the city heat for the crisp air of the High Atlas Mountains at Sir Richard Branson's retreat. Sipping mint tea on the terrace as the sun dips behind the peaks is a cinematic experience that feels like a scene from a very chic adventure novel.
The art of the bazaar at El Fenn: Wander through Le Grand Bazar at El Fenn to curate a collection of hand-picked treasures for your home. Their selection of mid-century Moroccan fusion and vibrant textiles is, quite frankly, unmatched for the discerning eye.
Vintage sidecar sightseeing: Swap the standard tourist van for a vintage sidecar and weave through the hidden corners of the Medina and the Art Deco streets of Gueliz. It is the most stylish way to see the "Ochre City" off the beaten path, offering a 360-degree view without a window in sight.
An intimate Moroccan cooking class: Go beyond the plate with a private culinary workshop in a quiet Riad garden. From selecting saffron in the local souk to mastering the delicate balance of a traditional Tagine, it is a hands-on masterclass in the flavors that define Moroccan hospitality.
A starlit night in the Agafay Desert: Trade the city walls for the lunar landscapes of the Agafay for a night of "glamping" under the stars. One night under a luxury tented canopy, surrounded by nothing but silence and the glow of lanterns, is the ultimate palette cleanser for the soul.
Places to eat & drink in Marrakech

Dar Yacout: The gold standard for a romantic dinner in the Medina. Start with drinks on the rooftop for the view, then move to the courtyard for a multi-course Moroccan feast in a stunning, high-drama setting.
The Moroccan at Amanjena: Refined, authentic flavors served in a quiet, lantern-lit courtyard. It is the premier choice for a sophisticated dinner when you want the atmosphere to be as polished as the conversation.
El Fenn Rooftop Bar: The most stylish spot in the city for a sunset cocktail. It is lively, vibrant, and offers an unobstructed view of the Koutoubia Mosque as the city transitions from day to night.
Bacha Coffee (Dar el Bacha): The most “Instagrammed” room in Marrakech for good reason. Between the 1910 architecture and the international library of coffee, it is an essential stop for a mid-afternoon caffeine fix in a spectacular heritage setting.
La Table at Royal Mansour: Whether for a sun-drenched lunch or an elegant dinner, this brasserie-style gem offers a more relaxed yet equally impeccable alternative to the hotel's formal dining. The garden setting is nothing short of breathtaking.
La Grande Table Marocaine: Located inside the Royal Mansour, this is arguably the finest traditional dining in the kingdom. The service is formal and the cuisine is elevated to a level of artistry that sets the global benchmark for Moroccan excellence.
Dinner in the Agafay Desert: A meal under the stars is an essential Moroccan rite of passage. Dining at a long table on the dunes with live Gnawa music is the ultimate way to cap off a trip with a bit of desert magic.
Need to know
Traveler’s notes
The best time to visit: Timing is everything. April to June and September to November are the sweet spots. You’ll enjoy balmy days and cool evenings without the oppressive heat of July or the surprisingly damp chill of January.
Currency & the art of the cash: The Moroccan Dirham (MAD) is the local currency. While high-end hotels and boutiques like those in the Royal Mansour accept plastic, the heart of Marrakech—the souks—runs on cash. Keep a stash of smaller bills for tipping (baksheesh) and spontaneous treasures.
The language of the Medina
While French is the lingua franca of hospitality, a few Moroccan Arabic (Darija) phrases will open doors and soften negotiations.
Salam Alaikoum: A formal “hello” (Peace be upon you).
Shukran: Thank you.
La, Shukran: No, thank you (essential for polite but firm boundary-setting).
Insha’Allah: God willing (you will hear this constantly—it’s the ultimate phrase for "we’ll see").
Dressing the part: Marrakech is stylish but conservative. Aim for "Medina Chic”—breathable linens, silk scarves, and maxi dresses. A light pashmina is your most versatile accessory, perfect for covering shoulders in sacred spaces or warding off the desert breeze in Agafay.
Navigating with grace: The Medina is a labyrinth designed to confuse. Download an offline map, but don't be afraid to get lost—it’s part of the charm. If you need directions, ask a shopkeeper rather than a passerby to avoid being led on an “unsolicited tour.”
The Friday factor: Friday is the holy day. Many shops in the Souk may close in the afternoon for prayers, and it is the traditional day to eat Couscous. Embrace the slower pace; it’s the perfect afternoon for a long hammam session.

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Stephanie Bloom

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