Curator’s statement
I’m your Japan travel advisor, and today, I’m taking you on a virtual journey to one of my absolute favorite destinations in Japan — Okinawa. With its turquoise beaches, tropical vibes, rich Ryukyuan culture and mouthwatering cuisine, Okinawa is a unique gem that feels worlds apart from Tokyo or Kyoto. Here’s your insider guide to the best of Okinawa — from must-sees to hidden gems and foodie favorites!
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Things to do in Okinawa
Churaumi Aquarium: One of Japan’s top aquariums, famous for its enormous tank where graceful whale sharks glide past your eyes. A must for families and ocean lovers.
Shurijo Castle (Shuri Castle): Once the royal palace of the Ryukyu Kingdom, this vibrant red castle offers a glimpse into Okinawa’s distinct history and architecture.
Kouri Island & Kouri Bridge: Drive across the stunning Kouri Bridge. You’ll reach an island paradise with crystal-clear water and a peaceful beach — great for sunset lovers.
Cape Manzamo: A dramatic cliff formation overlooking the East China Sea. Perfect for photos and catching sea breezes in the late afternoon.
Okinawa World & Gyokusendo Cave: Explore a 300,000-year-old limestone cave, then experience traditional Okinawan crafts, dance and food in the cultural village.
American Village: A quirky shopping and entertainment area with a tropical-meets-Americana vibe. Great for a casual stroll, fun photos and sunset views.
Peace Memorial Park: A solemn but essential visit to understand Okinawa’s role in WWII. The park and museum are informative and deeply moving.
Nago Pineapple Park: A fun spot where you ride pineapple-shaped carts through tropical gardens — and yes, there are pineapple wine tastings!
Hidden gems & Instagram-worthy spots
Bise Fukugi Tree Road: A quiet, leafy path lined with ancient Fukugi trees near Churaumi Aquarium — perfect for a peaceful walk or a bicycle ride.
Nirai Kanai Bridge Viewpoint: A breathtaking coastal viewpoint you’ll want to photograph. Early morning light here is magical.
Sefa Utaki: A sacred UNESCO World Heritage Site with powerful energy and forested rock formations. Deeply spiritual and serene.
Hamabe no Chaya (Beachside Teahouse): A cozy seaside café in Nanjo where you can sip tea while listening to waves crash just meters away.
Yachimun no Sato (Pottery Village): Visit local artisans in a charming village dedicated to traditional Okinawan pottery. Great for souvenirs and culture lovers.
Ikei Island: Connected to the main island by bridge, this lesser-known spot offers untouched beaches and a slower pace.
Todoroki Waterfall: Not too far from Naha, this small but scenic waterfall is a local secret — perfect for a mid-morning nature escape.
Cape Hedo: The northernmost tip of Okinawa Island offers dramatic coastal views where the Pacific Ocean and East China Sea meet.
Places to eat & drink in Okinawa
Makishi Public Market (Naha): A must-visit for adventurous eaters! Try fresh sashimi, Okinawan pork, and even taco rice (a local twist on Tex-Mex).
Uraniwa (Naha): A hidden izakaya tucked in an alley, offering creative Okinawan fusion dishes and local awamori (rice spirit).
Sennichi (Chatan): A retro-style diner near American Village known for its juicy Okinawa-style hamburg steaks.
Kajinhou (Nakijin): Perched on a hill with panoramic views, this spot serves homemade pizza with locally sourced ingredients.
Adan (Kokusai Street): A classic restaurant offering must-try local dishes like goya champuru (bitter melon stir-fry) and rafute (braised pork belly).
Zhyvago Coffee Works (Chatan): Stylish café with beachfront views and excellent coffee. A great place to relax or get some work done.
Yunangi (Naha): Small, homey restaurant loved by locals. Try the Okinawa soba and sea grapes (umibudo)—fresh and delicious!
Need to know
Getting around: Renting a car is the best way to explore Okinawa, especially if you want to go off the beaten path.
Weather watch: Okinawa is warm year-round, but summer can be humid and the typhoon season runs from June to September.
Cultural respect: Okinawa has a unique culture distinct from mainland Japan. Be respectful at sacred sites like Sefa Utaki — no loud voices or climbing on stones.
Cash is king: While credit cards are becoming more common, smaller shops and rural areas often prefer cash.
Don’t miss the snacks: Try beni-imo (purple sweet potato) tarts and Orion Beer for authentic local flavors.
Travel Advisor
Eva Wang
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For more inspiration and travel recommendations, check out our Okinawa page.