Curator’s statement
When I plan trips to Japan, I almost never stop at just Tokyo and Kyoto. They’re incredible, but what I’ve learned—both from my own trips and from designing itineraries for clients—is that the most memorable parts of Japan usually happen outside of them. These are the places where the pace slows down, the crowds disappear, and the experience starts to feel more personal. I consistently include at least one or two of these destinations in every itinerary because they change the entire trip.
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Where to stay in Japan
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Things to do in Japan
Reset properly in Hakone. I always treat Hakone as a reset, not a sightseeing stop. The biggest mistake I see is people trying to do everything in one day. I recommend booking a room with a private onsen. This completely changes the experience. Do just one outing, such as a lake or ropeway depending on weather. Spend most of the time at the ryokan.
Slow down in Naoshima. This is one of the few places in Japan where I actively tell clients to do less. Rent a bike and explore at your own pace. Prioritize the Chichu Art Museum and stay overnight. This makes a big difference. The first time I stayed overnight, the quiet in the evening completely changed how I experienced the island.
Experience a different rhythm in the Japanese Alps. This is my favorite contrast to Tokyo and Kyoto. Walk Takayama early in the morning before it gets busy. Use Kanazawa instead of Kyoto if you want culture without crowds. Focus on food, and atmosphere rather than a packed schedule.
Walk a small section of the Kumano Kodo. I don’t position this as a hiking trip. Instead, take short, curated walks. Focus on the atmosphere and surroundings. Combine with a strong ryokan stay. This is one of the most unique experiences that I include for the right client.
Eat your way through Fukuoka. Fukuoka is one of the most enjoyable cities in Japan, mostly because of the food. I always recommend skipping a rigid reservation for one night. Go yatai hopping (street food stalls). That’s when the city feels the most alive.
Slow everything down in Hokkaido. Hokkaido feels completely different from the rest of Japan. I keep the itinerary very light and focus on nature and space. Avoid over-scheduling. It works best for clients who want something quieter and more immersive.
Places to eat & drink in Japan
Ryokan kaiseki dining (Hakone / Alps / Kumano): This is one of the highlights of Japan. I always tell clients to go into it open-minded. Even dishes you wouldn’t normally order end up being memorable.
Yatai street stalls in Fukuoka: I always recommend trying a few instead of committing to one. The experience is as much about the atmosphere as the food.
Local markets and small restaurants in Takayama: Some of my favorite meals here have been the simplest ones—no reservations, just walking in.
Hotel dining in more remote areas: In places like Naoshima or Kumano, I usually rely on hotel dining—it’s often the most consistent option.
Need to know
Most of these destinations work best as 1–2 night stays.
The biggest mistake in Japan is overpacking the itinerary.
Luggage forwarding makes a huge difference when moving between regions.
Timing matters. Early morning and late afternoon are almost always better.
Not every destination fits every client—selection is key.
Final note: If there’s one thing I’ve learned designing Japan trips, it’s that the difference between a good trip and a great one comes down to where you slow down. These are the places where that tends to happen.
Travel Advisor
Kosmos
Alberto Mussali
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