Curator’s statement
Amsterdam is a destination that easily stands on its own, yet it also makes an ideal stopover for those traveling onward. For many U.S. travelers—especially those from the West Coast—it’s the first point of entry into Europe, so why not linger a few days? It’s the perfect place to ease into the time change while shaking off jet lag on foot. With most hotels centrally located, the city is incredibly walkable—often making it faster to explore on foot than by taxi or Uber. Pack comfortable shoes and give yourself at least three days to take it all in… or longer, if you can.
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Where to stay in Amsterdam
Things to do in Amsterdam

Classic windmills in the country side, available for tours.
Anne Frank House
A visit to the Anne Frank House is an essential experience while in Amsterdam. This intimate museum, set within the actual Secret Annex where the Frank family hid for two years before their capture, offers a deeply moving and personal look into history. Plan to spend about 1.5 to 2 hours here. For a more meaningful visit, book the Museum Visit + Introductory Program, which begins with a 30-minute session led by a host who provides important historical context before you continue on a self-guided audio tour. Tickets are released online six weeks in advance and sell out quickly—set a reminder so you don’t miss the opportunity.
Amsterdam canal cruise
A cruise through Amsterdam’s UNESCO-listed canals is an absolute must. The city’s iconic waterways form a concentric belt around the historic center, all fed by the Amstel River, and offer one of the most picturesque ways to experience the city. There are countless options for canal cruises—ranging from larger boats to more intimate experiences, some offering drinks and snacks along the way. For the full effect, consider going twice: once during the day to take in the architecture and daily rhythm of the city, and again at night, when the bridges and canal houses are beautifully illuminated. Some hotels even offer private canal transfers to dinner, adding an extra layer of charm to your evening. If you book with a Fora advisor, you may even enjoy a complimentary canal cruise as an added amenity at select partner hotels.
Museumplein
Museumplein is a perfectly situated central square in the Museum Quarter—surrounded, as the name suggests, by some of the city’s most renowned museums. Within steps, you’ll find the Rijksmuseum, Van Gogh Museum, Stedelijk Museum, and Moco Museum, making it incredibly easy to visit one—or several—in a single day. Beyond the museums, the area is also a hub for excellent shopping and dining, making it a natural place to spend a full afternoon soaking in both culture and the city’s vibrant atmosphere. If a certain museum is a priority, plan ahead and purchase tickets online.
Jordaan neighborhood
Visit the Jordaan neighborhood. One of the most expensive neighborhoods in the city, wander the beautiful streets full of cafes, shops, and always lively with people. You can find art galleries here, upscale shops, and even a farmer’s market with crafts, clothing, ceramics, and plenty of locally made items to bring home.
ARTIS Amsterdam Royal Zoo
Spend half a day at the centrally located ARTIS Amsterdam Royal Zoo. One of the five oldest zoos in the world, this small zoo, with the feel of the Central Park Zoo in NYC, is small enough to get your steps in without needing a full day to explore, and with plenty of animals to see. A visit to the Planetarium is included with your zoo ticket. Feeling adventurous or have kids? Add on a visit to the ARTIS-Micropia and ARTIS-Groote Museum nearby. Feeling peckish? Stop for an amazing upscale lunch at Café-Restaurant de Plantage at the gate of the zoo.
Guided tour through De Wallen
Consider signing up for a guided tour through De Wallen, Amsterdam’s well-known Red Light District. Visiting with a knowledgeable guide adds valuable context, offering insight into the area’s history, culture, and evolving role within the city. There are a variety of tour options to suit different comfort levels, including earlier evening experiences that are more family-friendly, as well as later tours when the district becomes more lively with visitors. Beyond its reputation, De Wallen is also home to striking architecture, historic canals, and a surprisingly rich backstory—alongside its eclectic mix of cafés, bars, and entertainment.
Discover the storybook charm of the Dutch countryside
Venture beyond the city to discover the storybook charm of the Dutch countryside. Renting a car or hiring a private guide makes it easy to explore nearby villages like Schermerhorn, Edam, Marken, and Durgerdam—all within about an hour of Amsterdam. Here, you’ll find classic windmill landscapes, picturesque waterfronts, and a slower, more serene pace that feels worlds away from the city. Each village offers its own character, from historic harbors to traditional architecture and local craftsmanship. If you’re visiting in April or May, don’t miss the spectacular tulip displays at Keukenhof Gardens, when the region bursts into color. With the right planning—and the right connections—it’s an easy and memorable day trip that adds a completely different dimension to your Amsterdam experience.
Westergas Sunday Market
In Amsterdam the last Sunday of the Month between March and October? Check out the Westergas Sunday Market. Unique products, jewelry, local crafts, and plenty of food trucks to satisfy any cravings. A great stop for unique souvenirs and to experience the local life with fun vibes.
Shopping
There’s no shortage of standout European shopping here. For a classic department store experience, head to De Bijenkorf in Dam Square. It’s worth taking your time to explore each floor, from high-end designer labels to distinctive European fashion. If you’re interested in Dutch brands, HEMA is a must—offering a mix of home goods, clothing, and even food. Sissy Boy brings together fashion and interiors with an edgy, curated feel for both adults and kids. For something more niche, Things I Like Things I Love blends clothing and interior design with a strong personal aesthetic. Denim lovers should check out Denham, known for premium craftsmanship, while Khasto specializes in elevated, eco-conscious pajamas and bedding. Beyond these, the city’s boutiques are part of the real charm—scattered throughout different neighborhoods, each offering one-of-a-kind finds you’re unlikely to see anywhere else.
Places to eat & drink in Amsterdam

Sampling the famous Dutch mini pancakes, poffertjes.
Van Speyk
Grab dinner at Van Speyk, a small French bistro for great onion soup, wine, and a charming atmosphere.
Secret Garden
Have cocktails then dinner at Secret Garden. Step through a discreet, almost hidden entrance into a lush, atmospheric space where a DJ sets the tone in the bar and lounge, and a “Garden of Eden”–inspired design creates an immersive backdrop for the night. Secret Garden blends craft cocktails, vibrant energy, and a stylish dining experience, making it a popular spot for a lively, social evening. Expect beautifully presented drinks, a trendy crowd, and plenty of Instagram-worthy corners throughout the space.
Trattoria Graziella
Craving something different than Dutch cuisine? Try Trattoria Graziella at the Hotel de L’Europe for an authentic Italian experience. Even the entire staff is Italian. A lively atmosphere with a seasonal menu and handcrafted pastas. Another Italian favorite hot spot is Cecconi’s Amsterdam. Serving handmade pastas and wood-fired pizza in the lively casual bar or the more traditional dining area, all located canal side in a 1930s building with grand ceilings and charming architecture.
De Plantage
De Plantage is a delightful spot for any meal next to the Artis Zoo. Naturally light-filled with its large windows, this charming cafe/restaurant has much to offer and try with a fun atmosphere and attentive staff.
Pat’s Poffertjes
Try a Dutch mini pancake while you wander the streets at Pat’s Poffertjes. Try them plain, with sugar or peanut butter on top, or a mix of other toppings for this traditional Dutch delight. A fan of Dutch treats? Be sure to try a stroopwafel, bitterballen, Dutch cheese, and patat friets (or french fries) easily found on any street or cafe.
Super Lyan
Craving a trendy, craft cocktail with unique ingredients, artful presentation, from a passionate bartender? Try Super Lyan, from the award-winning Mr. Lyan and his internationally gifted team, located in the Kimpton De Witt Amsterdam hotel. Their seasonal menu is inspired by people, place, and culture.
Need to know
Wear comfortable walking shoes as Amsterdam is best explored on foot. Most of the sights to see are within walking distance from the majority of the city center hotels. Many areas have cobblestone streets as well, so keep that in mind while packing!
Keep an eye out for bikers! Bicycling is the most common form of transportation for locals getting around Amsterdam. There are designated red-paved bike lanes, which often require crossings to get around on foot. Here, bicyclists have the right of way, and with no one wearing helmets, pedestrians causing an accident would be unfortunate!
Step into a cafe or a coffee shop for a coffee or a snack, and into a coffeeshop for cannabis.
Plan and pack for multiple seasons within a day, no matter the time of year.
For more travel inspiration and insider recommendations, check out our Amsterdam page.


