Hey there, friend of a friend
Someone within our community sent you here so you can build and scale your travel business alongside fellow travel enthusiasts, and as a thank-you, you’ll get $50 off your first payment. What are you waiting for?
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We weren't loving the old travel agency model, so we built something better
Training
Start booking trips the day you join, with a best-in-class training curriculum developed by industry experts.
Access to recorded lessons, getting what you need when you need it
Learn alongside your community from experienced advisors
40+ hours of live, small-group training
Certification programs to guide your learning journey
Partnerships
You'll benefit from our decades of experience in the industry, to unlock perks and upgrades for your clients at hotels around the world.
Preferred partnerships and invite-only memberships with hotel brands
Perks at over 7,200 hotels and cruises worldwide
Increased commission at partner properties
Exclusive rates
Receive $50 off your initial membership payment.
Our community is the foundation of everything we do (and it's way more fun to build something alongside friends). Since you were referred to us by someone within our community, we'd like to offer you a discount on your first membership payment.
* all pricing is in USD
Apply to join Fora today & get everything you need to succeed
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Still have questions? We got you.
A travel agent is someone who sells, curates and books travel, typically working under a host agency (like Fora). Travel agents consult with clients on where to go, what to do and where to stay — and earn commission from booking hotels, cruises, experiences and more. In addition to planning and booking trips, agents communicate with hotels and other partners (tour companies, cruises, etc.) to ensure each trip goes smoothly.
Since you were referred to us by someone in our community, your application will be expedited for review by our Membership Team. If invited to join Fora, you will receive $50 off your initial Membership Payment at the time of sign up.
Through Fora’s Advisor Portal, you’ll have access to 170,000+ commissionable hotels worldwide, from luxury brands like IHG, Hyatt, Belmond, and Rosewood to boutique partners. If a hotel isn’t on our Portal, you can still book it and earn commission, as long as the property accepts Fora’s IATA number. Beyond hotels, you can also book cruises, villas, all-inclusives, tours, transportation, vacation packages, travel insurance, and more directly with suppliers.
Fora has partnered with more than 5,000 hotels, meaning our advisors have access to exclusive upgrades & perks at 5,000+ properties around the world, many of which belong to prestigious collections including Virtuoso, Four Seasons, Rosewood and more. We work with both high-end luxury partners as well as lifestyle boutique partners. At Fora, it’s all about meeting your clients where they're at.
The terms travel agent and travel advisor are used interchangeably. The original term was ‘travel agent,’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both!
Personally, we like to think of Fora Advisors as next-generation travel agents. Sure, we earn money by selling and booking trips, but it’s so much more than a transaction. Fora Advisors are consultants and advocates for their clients. We work with clients to understand their vacation needs and handle all the travel arrangements, from booking a staycation to planning a honeymoon.
A Fora Advisor has access to all of Fora’s training resources, including seamless technology (which makes booking a breeze) and access to specialists with destination expertise. Even better, Fora Advisors don’t have to worry about tracking commission payments or invoicing travel partners. We handle all of that, so our advisors can focus on what they love: building their business in travel.
Fora Advisors take home the majority (70%) of each commission, and Fora keeps a small portion (30%) as the host agency. After you book more than US$300k in commissionable travel in a calendar year, the split changes to 80/20 (you must re-qualify annually).
Nope—you can join Fora either as a 1099 independent contractor or through an LLC. If you start out as a 1099 independent contractor and later decide it makes more sense to run your business through an LLC or other legal entity, that’s completely fine—you can make that switch at any time.