At Fora, we set you up for success every step of the way with best-in-class training, tech tools, marketing resources, community and more.
Our mission is to empower travel-obsessed entrepreneurs to turn their passion into a fulfilling career. Read on for three ways Fora helps advisors build their books of business, from day one and beyond.
1. Fora helps you build confidence to book your first trips — starting with your personal network
Take it from us: The best way to get started is to learn the ropes by booking travel for your network — think friends and family, neighbors, colleagues — the list goes on. Getting some experience under your belt with people you feel comfortable with is a great way to gain some experience and confidence. Plus, booking for people you know will help you build a solid foundation for your clientele, and spread initial awareness around your new business in travel. Get ready for the word-of-mouth referrals that will come snowballing your way.
Our training will guide you through strategies for outreach, client communication and growing your business beyond just booking for friends. Once you join Fora, you can dive into our Essentials course to learn the basics, or attend a live workshop focused on developing client leads. After your client’s trip ends, you can seamlessly request and display reviews on your Fora profile.
Read more: Debunking 3 Myths about Becoming a Travel Advisor
2. Fora empowers you to put yourself out there with best-in-class marketing tools & training
As soon as you join Fora, you’ll have access to top-tier marketing assets. Consider our branding resources the bulk of your strategy. We've done the heavy lifting to make it easy for you to promote your business to your personal network (and the network of your network).
Your marketing resources include your Fora profile (your corner of the internet, with built-in contact forms for leads to get in touch with you), along with trip reports and guides to help you showcase your expertise. Cumulatively, our advisors’ trip reports and guides are on track to earn between $2.5 to $3 million in travel bookings this year. They’re an incredible marketing-enablement tool for building your book of business. To help spread the word even more, you’ll have a full library of social media and email templates (refreshed weekly) and shareable personalized blog posts at your disposal.
Our comprehensive training covers everything you need to market yourself and your business with confidence. Explore lessons on marketing fundamentals, dive into Instagram basics or join live support sessions with our team of experts.
3. We connect you with new clients through our in-house Client Lead Program
Think of this as the icing on the cake for building your book of business. Advisors are eligible for leads from our in-house lead program after reaching Pro status. It can take some time before you're eligible for leads from Fora, so don't forget step #1: booking for friends and family, which helps you build confidence in a way that's easier than booking for a stranger.
After you've hit the Pro milestone, you'll have the opportunity to take on travel bookings for vetted leads that come into Fora HQ. Unlike other agencies, Fora Advisors take home the same commission split on the trips they book for leads. In other words, we never take a higher cut of your commission when we send clients your way.