Curator’s statement
Salem is one of the most atmospheric destinations in the US, known for its haunting history, vibrant culture, and undeniable sense of magic. While autumn and Halloween bring the town to life with festivals and lantern-lit tours, Salem’s charm extends year-round. From witchcraft museums and historic landmarks to boutique inns and candlelit taverns, Salem blends lore and luxury, making it an unforgettable escape for travelers seeking something deeper than the ordinary.
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Things to do in Salem
Museums
There are so many museums to visit depending on your interest! You must visit the Salem Witch Museum, you can learn the true history behind the infamous trials. Walk-through exhibits, life-sized stage sets, and trial reenactments. The House of Seven Gables that inspired Nathaniel Hawthorn and his 1851 novel. And for the horror fan in the group, check out Count Orlock’s Nightmare Gallery Monster Museum.
Walking tours
There are so many walking tours available around the city! But there is no need to do them all. Check out Witch City Walking Tours for most of your tour needs because they have loads of tour options—night walks, cemetery walks, even a tour of the Hocus Pocus movie locations! If you are interested in more than the witchy side of Salem, check out Spellbound Tours. They explore Salem’s ghosts, vampire folklore, true crime, and even UFO sightings! From Blackbeard’s pirate days to Houdini’s visit.
Metaphysical shopping
With so many amazing witchy-themed shops in the area, it may be necessary to triage your shopping. But you definitely don’t want to miss The Magic Parlor. They carry jokes, gags, magic as well as pagan, celtic, witchcraft items and more! Haus Witch is a modern metaphysical lifestyle brand and shop, providing Salem locals and visitors with a selection of witchy and handmade products from independent makers from around New England and the US!
If you are willing to leave Salem behind for a bit, you could drive about an hour and a half up the road and visit the Lizzie Borden House in Fall River, Massachusetts. They have house tours, cemetery tours, and haunted tours to experience.
No trip to Salem would be complete without visiting Proctors Ledge to show your respects to the 19 innocent people executed for witchcraft. It carries a quiet gravity. To fully absorb its history, many visitors prefer to experience it without the bustle of a tour group.
Places to eat & drink in Salem
Howling Wolf Taqueria serves Tex-Mex food with several vegetarian options and a couple vegan options. The big hit is their cocktails served in Blood Bags!
Lobster Shanty is a seasonal restaurant that you must visit if you want a lobster roll! They also carry beyond burgers, so even if you aren’t into seafood this could be a place for everyone.
Longboards has great pub food! They have some options that can be edited for vegetarians or just grab their classic cheese flats.
Grab baked goods at Caramel Patisserie, with their fresh tarts, and signature flavor macarons you won’t be disappointed. Their seasonal items change monthly, so even if you think you know Caramel Patisserie, try them again.
Dire Wolf Tavern has award-winning sushi for all kinds of eaters. That includes veg-friendly items like tofu rolls and cucumber avocado rolls!
Need to know
Salem Visitor’s Center has clean bathrooms.
Book early for fall: Hotels often sell out a year in advance for October. If you’re aiming for Halloween season, planning ahead is essential.
Visit off-peak: September and November still have the spooky vibe but with smaller crowds. Salem is also lovely in spring with fewer visitors.
Timing your tours: Haunted tours are most atmospheric after dark, but museums and historical sites are less crowded in the mornings.
Parking woes: Parking is limited (especially in October).
Respect the sites: Especially memorials like Proctor’s Ledge—remember this is a place of remembrance, not just tourism.
Travel Advisor
Callie Milen
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For more inspiration and insider recommendations, visit our Salem page.