When you’re building a travel business, every client touchpoint matters. That’s why Fora gives advisors the power to customize their client-facing materials with Advisor Branding—a feature that lets you choose exactly how your business shows up.
Whether you operate under your own name or a fully developed travel brand, our platform adapts to your vision. Here’s everything you need to know.
What is Advisor Branding?
Advisor Branding allows you to add your business name and logo to the materials your clients see—from booking confirmations to itinerary proposals. If you’re operating under your own name, you can use the Fora logo and branding.
Adding a custom brand is completely optional. Because Fora offers flexible branding capabilities, our platform can grow with you, whether you’re just getting started as an advisor using your own name, building a new brand from the ground up, or changing the design of an existing brand. What matters is the experience you create for your clients.
Why branding matters
If you do choose to create a custom brand, here’s what it can do for your business:
Build recognition and trust. A consistent brand across your emails, proposals, and booking confirmations creates a polished, professional impression that clients remember.
Reinforce your specialty or niche. Whether you focus on safaris, destination weddings, or luxury ski trips, a brand name tied to your specialty can signal your niche before a client even opens your email.
Integrate with your marketing. If you’re active on Instagram, have a website, or send emails, branding ensures everything feels cohesive.
Stand out at a glance. Your logo at the top of a booking confirmation or review request subtly reminds clients they’re working with you—not just a booking platform.
Where your brand appears
Once approved, your logo shows up across key client touch points:
Booking confirmations: When you make a booking in Portal, your logo appears on the PDF confirmation sent to clients.
Fora Vault: Your personalized vault link displays your logo at the top of every email.
Review requests: Client review emails feature your branding for consistent visibility.
Itineraries: Add your logo to any itinerary or proposal you create (this is optional, not automatic).
Who can use Advisor Branding
Advisor Branding is available to Certified+ Advisors who have existing brands or want to create a new one. Some top-performing Fora Advisors operate under their own names, and others have created recognizable brands with professionally designed logos and websites. Both approaches work—it’s about what feels right for you.
If you’re just starting out, focus on delivering great service. Your brand can always evolve later. If you’re already established, Advisor Branding ensures Fora’s platform fits seamlessly into your brand identity.
At Fora, we believe your travel business should work the way you want it to. Advisor Branding is just one example of how our platform gives you the flexibility to build on your terms—with the backing of a modern travel agency that handles the logistics, supplier relationships, and support.
Your brand. Your clients. Your business. We just make sure the tools are ready when you are.
Ready to join Fora? Learn more about becoming a Fora Advisor and accessing features like Advisor Branding, Price Drop, Bookable Quote, and Portal.
