Pamplona's San Fermín Festival: More Than the Running of the Bulls

Arrive a day early to soak in the calm before the storm: Get to Pamplona on July 5th to enjoy the city before the official festivities begin. Stroll through its peaceful parks, historic city walls, and buzzing plazas like Castillo and Consistorial. You’ll feel the excitement building as the countdown clocks tick away the final hours. It’s also a great time for a walking tour—especially one that follows the route of the bull run or includes local pinxtos (tapas) stops.

Join the Chupinazo kick-off celebration: On July 6 at noon, the festival explodes to life with the Chupinazo, a high-energy opening ceremony in Plaza Consistorial. The crowd is packed, wild, and soaked in sangria—but if you want to level up your experience (and stay above the chaos), I highly recommend watching from a balcony. I can help arrange one, but book early—these spots go fast!

Eat Almuerzo de San Fermín like a local: This traditional festival breakfast—usually enjoyed after an all-night party or before the day’s events—features eggs, chorizo, and other accompaniments, as well as plenty of wine or beer. It’s most iconic on the first morning (July 7), but you can find it throughout the week. If you go early, you might get lucky without a reservation, but booking ahead is your safest bet.

Track down the Giants & Big Heads Parade (La Comparsa de Gigantes y Cabezudos): One of the most beloved and family-friendly traditions, this daily parade features massive papier-mâché kings and queens (the Gigantes) and mischievous Cabezudos with oversized heads who playfully chase children through the streets. They follow different routes each day, so keep your eyes (and ears) open!

Watch the bull run from a balcony: Even if you’re not running, the Encierro is unforgettable when viewed from above. I can help you find a good balcony—ideally along Calle Estafeta or Dead Man’s Curve for maximum drama and visibility. Early mornings (around 7 am) are best to get settled before the run starts at 8 am.

Join a private club dance party: Some of the most lively and local post-Encierro celebrations happen inside Pamplona’s private clubs—like peñas or historic casinos—where members dance, eat, and unwind together. These are usually invite-only, but I may be able to help you get in if you plan ahead. Don’t miss the chance to end the morning like a local—with hot churros and thick chocolate, a beloved San Fermín tradition.

Watch the Procession of San Fermín: On July 7, the statue of San Fermín is carried through the streets in a deeply moving religious procession. Musicians, clergy, and dancers accompany the saint through the old city. You can watch from the ground for the full communal energy, or from a balcony for a more peaceful, reflective view.

Get lost in the celebration: There’s no better way to understand San Fermín than by wandering. Every corner offers something—street performers, traditional bands, fireworks at night, open-air concerts, spontaneous dance parties, and strangers becoming friends. Let yourself get swept up in the joy.

Appreciate the blend of Basque and Castilian culture: San Fermín isn’t just a party—it’s a reflection of the rich cultural identity of Navarra, where Basque and Castilian traditions meet. From the music and language to the costumes, dance, and even the food, you’ll see this fusion everywhere. Take a moment to notice the regional pride and how deeply rooted these celebrations are in local history and community.

Eat everything you can: Pamplona during San Fermín is a food lover’s paradise. Beyond almuerzo, look for local favorites like pintxos, tortilla de patatas, estofado de toro (bull stew), and churros with chocolate in the early morning. The food scene doesn’t stop, and neither should you.