Curator’s statement
Home to Jamaica’s longest stretch of white sand and vibrant Caribbean waters, this beach is a true gem — and one of the few public beaches still open to all, a rarity in today’s Jamaica. It’s the perfect place to enjoy a laid-back vacation while immersing yourself in local life. Share the sun and sea with Jamaicans, soak up the rich culture and experience the island’s famously warm and welcoming atmosphere. If coming from the United States, Jamaica in general is a great option as it is close and offers everything a vacation should have.
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Where to stay in Negril, Jamaica
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Things to do in Negril, Jamaica
A typical fisherman's boat you will find close to shore.
Negril Beach – Picture-perfect Caribbean waters, powdery white sand and swaying coconut palms — just like the screensavers promised. The water here is every bit as breathtaking as it looks. You can relax, participate in water sports, talk to local vendors, attend a live concert or enjoy a bonfire at night.
Snorkeling in nearby reefs and caves – Set off on a boat adventure to explore the vibrant coral reefs and hidden coastal caves. It’s an unforgettable way to spend an afternoon immersed in natural beauty. This is easily organized by signing up at a local kiosk on the beach. You are taken on a boat and food and drink is provided with a live DJ. Snorkel all day and end the day at the famous Rick’s Cafe.
Bamboo river cruise – Glide down a tranquil river on a traditional bamboo raft. Peaceful, scenic and easily accessible by car or bus. You can ride on the raft solo or sit on a couple's bench. A complimentary fresh coconut is guaranteed on your ride.
Zimbali's Mountain Cooking Studio – Head into the hills for a unique farm-to-table culinary experience. Cook alongside local chefs using fresh ingredients straight from the garden. Experience Ital cooking which is local plant based cooking created by Rastafarians.
Rick’s Café – Grab a drink and enjoy the show as thrillseekers dive off cliffs into the sea. A must-visit for sunset views and the best nightlife vibe in the area. If you’re looking for a late night out of partying, Rick’s Cafe is the place to be.
Places to eat & drink in Negril, Jamaica
Fresh caught lobster sat Flag City. The smell of charcoal and the sea with your toes in the sand. Nothing beats this.
Flag City - Fresh caught lobster grilled right in front of you served with pumpkin rice. Cool off with a cocktail or the local lethal concoction of rum and red stripe. Better known as a steel bottom. Not only will you be eating delicious seafood, the staff sit and talk with you as the food is being prepared talking about life in Jamaica.
Best in the West Jerk Chicken- Eating Jerk is an obvious must in Jamaica. This family jerk hut on the side of the road is constantly smoking fresh chickens. The aroma of the spice and pimento wood is intoxicating. You will also be presented with an array of hot sauces to try.
Hammond’s Bakery- Another Jamaican staple, the famous beef patty. Golden and crisp. A great local bakery that also serves coco bread. Dress appropriately, do not walk in with beach attire as the locals may find it disrespectful.
Sweet Spice - A little off the beaten path located on the main road behind the hotels and beach. However, the food is delicious. I recommend the oxtail stew served with rice and peas.
Collettes’ Bar - A great local run bar. Colette offers great hospitality and drinks. Enjoy a night full of partying and music. The bar is a little off the beaten path but can be reached by a quick ten minute bike ride through Negril.
Need to know
Montego Bay is the closest airport to Negril. You can organize a taxi to pick you up from your hotel or procure a taxi at the airport when you arrive. There will be many drivers waiting to take you to your destination.
Exchange money at the airport
Bargaining is part of the culture. Although it might seem aggressive, it is commonplace and you will become accustomed to it after a few days.
Cannabis is very present. You will never be pressured to use it but it is abundant with vendors and people going about their everyday life.
Travel Advisor
Ciaran Coen
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For more inspiration and insider recommendations, visit our Jamaica page.