Curator’s statement
Madeira is one of those special places that really surprises you—dramatic cliffs, lush mountains, a culture that feels special and very local, and also incredibly welcoming. It’s an easy place to fall into a rhythm: hikes in the morning, long lunches of fresh bread and seafood, sunsets over the Atlantic, and always a glass of Madeira wine to finish. What stands out most is the contrast—the wild north vs. the developed city and hotels in Funchal, the tiny fishing villages, and the feeling that you’re very far away—in the best possible way.
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Where to stay on Madeira
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Things to do on Madeira

Levada hiking Walking Madeira’s levadas—narrow irrigation channels originally built in the 16th century—is one of the island’s defining experiences. The trails run along mountainsides, through forests, and past waterfalls, giving you an intimate look at the landscape’s contours and history.
Pico do Arieiro sunrise: At nearly 6,000 feet, Pico do Arieiro offers one of the most dramatic sunrise views in Madeira. The light is gorgeous, though the experience depends entirely on the weather—it can be too cloudy, or too cold and windy. On the right morning, it’s unforgettable.
Jeep tour of the north coast: A Jeep tour is the easiest way to see Madeira’s rugged north: black-sand beaches, volcanic pools, towering cliffs, waterfalls, and hidden viewpoints that aren’t accessible by car. It’s a great way to understand the island’s geography in a single day.
Old Town Funchal (Zona Velha): The oldest part of the capital is walkable and atmospheric, anchored by cobblestone streets, the morning market, and the waterfront. It’s the best place for wine bars, casual restaurants, and people-watching.
Porto Moniz natural pools: On the far northwest corner of the island, these volcanic rock pools are filled with clear Atlantic water and shaped by centuries-old lava flow. When the weather cooperates, they’re spectacular—a mix of geology, scenery, and a very unique swim.
Monte toboggan ride: A longstanding Madeiran tradition, the wicker-basket toboggans were originally used as a fast way to travel downhill from Monte to Funchal. Today it’s fully touristy, but undeniably fun. Go early to beat the lines.
Tropical & botanical gardens: Reached by funicular, these vast gardens blend sweeping views with rare plants, water features, and even flamingos. It’s an easy half-day activity and a good option when you want something relaxing but scenic.
Sidecar tour: Take a fun sidecar tour with stops along the way to visit some local bars and taste Poncha (the local rum punch). This is a fun way to see in and around Funchal.
Places to eat & drink on Madeira

High tea at Reid’s Palace: A classic Madeira experience. Even if you’re not staying there, the terrace offers panoramic Atlantic views and an excellent tea list. It’s polished, traditional, and a lovely slow afternoon.
Cipriani (Reid’s Palace): A classic restaurant at Reid’s Palace serving up yummy Italian food. The menu leans traditional and the setting is lovely. They even have a gelateria nearby to keep with the Italian theme.
Gazebo: A private, reservation-only tasting menu served inside the chef’s home. Each course spotlights local ingredients and is paired with Madeiran wines. It feels intimate, thoughtful, and very “insider.”
Nikkei (at The Reserve): A tiny Japanese restaurant—only a handful of tables—with an omakase option. The food is elegant without being fussy. Chef Bruno’s Pop Rocks dessert was a highlight and this ended up being the favorite meal of the trip.
Food walking tour: Not a restaurant, but a fantastic introduction to the island. You’ll try pastel de nata, fresh cheese with house-made cheesecake, chorizo sandwiches, warm bolo do caco with garlic butter, the classic black scabbardfish, and poncha, Madeira’s famously strong sugarcane spirit. It’s generous, fun, and ideal for day one.
Need to know
Madeira has microclimates, so bring layers.

Travel Advisor
Wendy Wallace

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For more inspiration and insider recommendations, visit our Madeira page.