Apr 21, 2025

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Why Fora

5 Reasons to Book with a Fora Advisor for Your Next Trip

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Fora Author Fora

The Modern Travel Agency

Fora

    a luxe hotel room bed with a suede brown headboard

    Image courtesy of The Twenty Two New York

    Let's talk about your relationship with travel planning. If you've been doom-scrolling endless booking sites or questioning the authenticity of hotel photos, we need to intervene. Fora Advisors aren't just booking agents — they're your personal travel specialists, using insider connections and expert knowledge to craft trips specifically for you.

    Our advisors unlock exclusive rates and perks while handling all the logistics, leaving you to focus on what matters: actually enjoying your vacation. Forget DIY headaches or generic credit card packages. Here are five reasons your next adventure deserves the Fora treatment.


    1. Get the best rates

    an orange cushioned couch in front of a florally patterned wall of curtains

    Image courtesy of Stephan Julliard for Casa Monti Roma

    Fora Advisors can see all rates and perks available. Fora’s booking platform gives advisors quick access to exclusive rates and special promotions, ensuring you get the best value for your investment. The prices advertised by online booking sites don't take into account eventual taxes and fees, which are added at check-out — after you’ve committed. When you work with an advisor, you'll get all the transparent pricing options upfront.

    Another benefit of working with a Fora Advisor is that it doesn’t have to cost you anything extra for simple hotel bookings. If your Fora Advisor arranges restaurant reservations, flights and multi-day itineraries, you might see what's often called a planning fee, but any arrangement will always be transparently communicated from the start.

    2. Personalized service

    Etéreo, Auberge Resorts Collection

    Image courtesy Etéreo, Auberge Resorts Collection

    Your Fora Advisor gets to know you and listens to your travel goals. Tell them what you’re looking for, and they’ll make it happen. Fora Advisors invest time, energy and passion into creating the best trip for you, all while getting you the same price you would pay when booking yourself. When you book with a Fora Advisor, you get direct support before, during and after your trip. 

    Our advisors are entrepreneurs with insider knowledge and travel experience. They use their professional experience in areas both in and beyond travel to give you a more informed and well-rounded booking experience. At least when it comes to travel, you’ll never have to wait on hold again.

    3. Insider connections

    Swaylah Faroqi, Fora Advisor, works from her computer in New York City.

    Fora Advisor Swaylah Faroqi

    Fora Advisors have the best recommendations. They come from a variety of backgrounds — fashion, tech, sports, restaurants — and use their varied experiences to inform their trip-planning process. They know the places they suggest because they’ve either visited themselves or have leaned on Fora’s well-traveled community for insider advice. 

    Fora’s platform gives advisors space to share ideas and feedback from real-life travel experiences. As a result, advisors see candid feedback and pointed advice written by our community. They get the most honest and up-to-date information that will turn your trip from good to extraordinary.

    Even better, booking through a Fora Advisor means you’re supporting local hotels and travel businesses. Booking with us costs a hotel less money than other booking methods. Fora Advisors bring hotel partners quality repeat clients at a fraction of the commission or marketing spend. Advisors also ensure more money stays with the hotels, at no cost to the traveler. If you’re dedicated to supporting a small business, or staying at a woman-owned or , you can feel confident knowing you’re putting more money into their pockets.

    4. Exclusive perks and better rooms

    a rustic wooden desk in a living room with a framed portrait of a woman

    Image courtesy of Castello di Reschio

    Fora has partnerships with brands, cruises and other travel companies around the world. We are part of every preferred partner hotel program, which gets you enhanced amenities like free breakfast, hotel credits and late check-out at thousands of properties worldwide. 

    Our advisors have direct relationships with each property's team. They are your advocate, and have cultivated the relationships necessary to get you treated like a VIP. While some credit card companies might also offer perks, you’re not necessarily prioritized for them, especially when it comes to upgrades. When a hotel partner sees you’re a Fora traveler, they roll out the red carpet and put you at the front of the line, in every sense.

    5. Save time and energy

    advisor Gaya Vinay sitting at a kitchen table with her laptop

    Fora Advisor Gaya Vinay

    Fora Advisors streamline the entire process, from the brainstorming stage to your return journey. They handle every aspect of planning, booking and managing travel for a time-saving, slick and enjoyable experience. And if something goes wrong, they'll help make it right as soon as possible. No need to stress about flight delays, cancellations or the completely unexpected. Your advisor is your advocate, ready to rectify even the worst of travel snafus.

    Want to be a Fora Advisor?

    If you've always been the go-to friend for planning trips, consider becoming a Fora Advisor. Get all the tech, training and support you need to build a successful business. Apply to today.