Curator’s statement
As a former Primrose Hill local, this neighborhood holds a special place in my heart. Just moments from the buzz of central London, it offers a peaceful, leafy escape with a true residential charm. The high street is a delight—lined with independent cafés, thoughtfully curated shops, and some of the best grocery finds (don’t miss the weekend farmers market). Whether you’re sharing a sunset picnic at the hilltop with Londoners or starting your day with a run and a well-earned pastry, Primrose Hill blends beauty, community, and everyday magic in the most effortless way.
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Things to do in London

View from Primrose Hill
Whether you’re a running enthusiast or a leisurely stroller, I strongly recommend a morning excursion around Primrose Hill (and for a longer route, venture into Regents Park), but whatever route you choose, end with a coffee and pastry from The Little Bread Pedler tucked away right off the high street (their cardamom–orange bun is the breakfast of my dreams).
If you’re more of the “get up and go” type of traveler, stop by The Little One on your way to the bus stop and pick up a savory crepe and coffee, then snag a front-row seat on the top of a double-decker bus to ride your way into central London. Pass by Camden, Leicester Square, and Trafalgar—talk about breakfast with a view!
If you’re in town over a weekend while the weather is fine, stop by the Primrose Hill Food Market to sample local fruit and veg, pick up homemade bread and pastries, and even some flowers to brighten up your stay.
Another fine-weather favorite is the Primrose picnic. Stop by Melrose and Morgan on your way back from the tube, grab your favorite picnic nibbly bits, and find a spot on the hill to watch the sun set over the city, with iconic views of St. Pauls, The Shard, and the rest of the London skyline.
For the true local experience, grab a takeaway coffee from Greenberry Cafe, Sweet Things, or The Little Bread Pedler, then head to the high street shops on Regent’s Park Road. Make sure you don’t miss Primrose Hill Books for an antique book to read on the plane ride back home and Richard Dare for a Primrose Hill mug that will remind you of your travels over coffee every morning.
Places to eat & drink in London

Breakfast at Greenberry Café
Looking for the perfect morning stop before a long day of sightseeing? Look no further than Greenberry Cafe on Regents Park Road. With excellent locally sourced food, attentive staff, beautiful aesthetics, and suburb people watching this is the quintessential local spot. Don’t be surprised if you’re known by name by the end of your trip!
No trip to London is complete without a fish and chip experience and staying at Primrose Hill you’re just a short walk from Oliver’s Fish & Chips. I highly recommend the Cod Goujons with chips, trust me-well worth it.
After a long day of exploring, stop by The Princess of Wales pub for an essential pub experience that will dispel all rumours of British food being flavourless. Bonus points if you manage to drop by on a pub-quiz night, these time-honoured London traditions will make you feel like a local in no time!
For seriously good sushi in a cozy, stylish setting, Oka hits the mark. Everything feels fresh and thoughtfully prepared, with great veggie options alongside classic rolls. Perfect for a relaxed lunch or low-key dinner with a glass of wine.
Manna, one of London's oldest vegetarian restaurants, is a cozy Primrose Hill favorite known for its creative, globally inspired plant-based dishes. The warm, welcoming interior and beautifully plated meals make it a go-to for conscious dining without compromise.
A New York–style bagel shop with London flair, It's Bagels serves up chewy, golden bagels piled high with everything from classic lox and schmear to inventive daily specials. Grab one to go and stroll toward the hill—it's the perfect Primrose Hill breakfast.
Need to know
Your best tube station will be Chalk Farm on the Northern Line, but the very next stop, Belsize Park, will have additional eating options, more commercial chain stores, and more nightlife.
Make sure you get to the park early for your picnic to ensure you get a good spot. As long as it hasn’t rained in 24 hours, you don’t even need a blanket, as the hill is nice and grassy. There are also benches at the peak.
Don’t be afraid to venture off the high street. Some of the best gems (Melrose and Morgan, The Little Bread Pedler, and The Little One) are just around the corner!

Travel Advisor
Natalie Buczynsky

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