Curator’s statement
Seoul is a city that hums with energy, from the rhythmic chants of street vendors and sizzling pans of tteokbokki, to neon-lit nights where K-pop spills out of cafés and bars. What I love most about Seoul is the way centuries-old palaces and quiet temples coexist seamlessly with cutting-edge fashion, technology, and food trends. The city is alive with contrasts—fast-paced yet deeply traditional, structured yet playful. For me, Seoul embodies the thrill of discovery around every corner and laneway.
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Things to do in Seoul
When in Seoul, it's time to Gangnam Style
Explore Gyeongbokgung Palace
Step back in time at the largest of Seoul’s Five Grand Palaces. I recommend going early in the morning to beat the crowds and catch the changing of the guard ceremony, which feels like a colorful page straight from history. Don’t miss wandering over to the hidden Hyangwonjeong Pavilion, which is one of the most photogenic spots in the entire palace.
Stroll through Bukchon Hanok Village
This historic neighborhood is filled with beautifully preserved hanok (traditional Korean houses). I love ducking into the smaller alleyways where you’ll stumble upon artisan workshops and tiny coffee and tea houses. Make sure you visit Cha-teul, a serene spot to enjoy a warm cup of traditional omija (five-flavor berry) tea.
Shop & snack in Myeongdong
The bustling shopping district known for its endless beauty shops and fashion boutiques. But for me, the real joy is grabbing quick street food between shops—try the Nutella hotteok or tornado potatoes dusted with spicy seasoning. Go at night when the neon lights make the whole area feel electric.
Hike Namsan & visit N Seoul Tower
Take the scenic hike (or cable car) up Namsan Mountain for panoramic views of the city. I love heading up just before sunset so you can watch the skyline transform from day to night.
Lose yourself in Hongdae’s creative energy
Hongdae is where Seoul’s indie music, art, and nightlife thrive. I recommend grabbing a coffee at one of the themed cafés before heading out to enjoy the live buskers who take over the streets at night.
Relax along the Cheonggyecheon Stream
This seven-mile-long stream is a peaceful escape in the middle of the city. At night, the lantern festivals here feel absolutely magical.
Visit the Starfield Library inside the COEX Mall
It is known for its striking modern design with 13-meter-high bookshelves housing tens of thousands of books and magazines, creating a beautiful and photogenic space. I loved taking the escalator to the top to get a true appreciation for the size of the library.
Take a day trip to the DMZ (Demilitarized Zone)
Just outside Seoul, the DMZ offers a sobering yet fascinating look at the Korean peninsula’s divided history. The Third Tunnel of Aggression was the most moving part of my visit, a reminder of how recent and raw the history is here. Book a guided tour in advance as they sell out quickly.
Places to eat & drink in Seoul
Make sure you try yukhoe!
Gwangjang Market
One of Seoul’s oldest traditional markets and a foodie paradise. Don’t miss bindaetteok (mung bean pancakes) from one of the sizzling griddles—the crisp edges with a splash of makgeolli (rice wine) is my go-to. I also love stopping at Cho Yonsoon’s stall, made famous by Netflix, for mayak kimbap (addictive mini rice rolls).
Myeongdong street food stalls
The variety of quick bites here is dizzying. My personal must-order is the tteokbokki, spicy rice cakes smothered in fiery gochujang sauce, balanced by a skewer of odeng (fish cake) dipped in hot broth. It’s comfort food at its best.
Baekjeong BBQ
A lively Korean barbecue chain where you grill your own cuts of pork belly and beef at the table. My tip: Order the marinated galbi (short ribs) and let the servers guide you through the best way to wrap it in lettuce with garlic and ssamjang. Don’t skip the endless banchan (side dishes) as they’re half the fun.
Kwangjang makgeolli houses
If you want to drink like a local, grab a jug of makgeolli (cloudy rice wine) with a side of kimchi jeon (savory pancakes). The atmosphere is rowdy and communal, so enjoy sharing a table with new friends!
Late night in Itaewon
When I want a break from traditional food, Itaewon is my go-to. From rooftop bars with skyline views to quirky cocktail lounges, there’s always something buzzing. For a late-night bite, Vatos Urban Tacos does a fun Korean-Mexican mashup.
Need to know
Transportation: Get a T-money card for seamless travel on subways, buses, and even taxis. The subway system is efficient, affordable, and tourist-friendly.
Language: Korean is the main language, but English signage is common in tourist areas. Learning a few basic Korean phrases (like "annyeonghaseyo" for hello) is appreciated.
Connectivity: Portable Wi-Fi routers or SIM cards are widely available and helpful for navigating the city.
Etiquette: Respectful bowing, removing shoes in traditional homes, and using two hands when giving or receiving items are small but meaningful cultural gestures.
Seasonal advice: Seoul has four distinct seasons—cherry blossoms in spring, festivals in summer, fiery foliage in autumn, and snow in winter. Pack accordingly for both weather and fashion, as style is an important part of Seoul culture.
Travel Advisor
Alex Pusenjak
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For more inspiration and insider recommendations, visit our Seoul page.