Curator’s statement
My new favorite place to both relax and explore is Isla Holbox, Mexico (pronounced HOLE-bosh)—a tiny, rustic island tucked inside a protected nature preserve just two and a half hours from Cancun. Once a fishing village, it’s now a laid-back destination that still feels off the beaten path, drawing nature lovers, beach bums, and barefoot wanderers alike. We snorkeled alongside whale sharks, kayaked to a glowing sandbar at midnight where bioluminescent plankton lit up the water, and spent lazy afternoons on soft white sand, floating in warm, crystal-clear shallows. After sunset, Holbox’s small centro comes alive. ATV taxis zip by, families and couples fill the square, and music drifts through the streets. But by eleven, the energy fades. You won’t find Señor Frog’s here, and that’s exactly why you’ll love it.
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Things to do on Isla Holbox
Punta Mosquito: Grab a coffee thermos in the morning and follow the sandbar from the end of town through shallow water for 30–60 minutes. If you time it right, you’ll spot flocks of pink flamingos dancing in the tide—one of the most magical sights on the island, and a way to wake up.
Bioluminescent Bay: I’d been to two bioluminescent bays before, and this one was the brightest and most surreal. We kayaked across shallow, crystal-clear water, stopped at Punta Mosquito, and watched fish glow beneath us while orbs of light shimmered on the sand. Go in summer for peak brightness, but even in winter, seeing the Milky Way in the moonless sky makes it worth the trip.
Snorkel: Snorkeling with 40-foot whale sharks (The world’s largest fish), nurse sharks, stingrays, and schools of tropical life. I was terrified and instantly regretted booking—until I jumped into the water and watched a massive whale shark (actually a fish) glide past without a care in the world. It ended up being so much fun and the experience we talked about the most.
Kayak the mangroves: I didn’t get the chance to do this, but I wish I had. We took a boat tour instead, and passing through the lush mangroves made me realize how peaceful it would’ve been to rent a kayak and explore the shallow waters on our own.
Go fishing: Hire a local guide for a morning on the water, and when you’re done, turn your catch into the freshest ceviche you’ll ever taste.
Walk dogs from the Animal Refuge: One of the sweetest ways to spend a morning or afternoon. The island’s animal refuge lets visitors take rescue dogs for walks along the beach—an experience that’s both fun and meaningful.
Sip and seafood: Holbox is full of flavor. Beach clubs serve fresh ceviche, aguachile, ice-cold beer, and frozen cocktails right on the sand. In town, you can grab anything from a $6 burrito and $2 churros to a $50 gourmet meal—there’s something for every mood and budget.
Relax everywhere: Pull up a hammock, sink into the shallow Gulf waters, or lounge by your resort pool. Holbox has a way of slowing time down, and it’s the perfect place to just be.
Rent a bike: The town is tiny, so you can see nearly every street in a few hours. A bike makes it easy to explore, though walking the whole thing in half a day is just as doable.
Sunset: The entire island seemingly comes together at one of the beaches to watch the sun set into the Gulf, because it is beautiful enough to plan your day around.
Places to eat & drink on Isla Holbox
AMA: A bit outside of town, AMA offers stunning rooftop views of the ocean. Come for the ceviche and aguachile—stay for the laid-back atmosphere and sunsets.
Nomade: I came back twice for a reason. Fresh lobster, ceviche, and aguachile are the stars here, served in cozy, beautifully designed digs. Bonus: It’s part of a Michelin Key hotel.
Ser Cassandra: Home to the best mojito on the island. Expect Cuban-Mexican-inspired dishes, standout aguachile, and a warm, welcoming vibe that keeps people coming back.
Matambre Holbox: A local food stall in the island’s market serving chorizo, tacos, and more—everything topped with their signature chimichurri sauce. Perfect for a casual, flavor-packed bite.
El Chapulín: For a true fine-dining experience, go for the chef’s choice tasting menu. Expect inventive dishes, beautiful plating, and elevated takes on local ingredients.
Marquesitas outside of the AMA Hotel: A must-try Holbox tradition. Marquesitas are Yucatán’s signature dessert: crispy rolled crepes filled with cajeta, condensed milk, jam, chocolate, or edam cheese (“queso de bola”). Best enjoyed while wandering the plaza at night.
Arete Sano: A vegan-friendly spot with fresh, authentic ingredients that transforms classic Mexican dishes into plant-based creations. Don’t miss their smoothies, juices, and house-made burgers.
Luma: A vibey, stylish spot known for its hibiscus margaritas and tapas-style plates. Highlights include lamb tacos, octopus empanadas, and seafood sharing platters—perfect for a slow evening with friends.
Captain Captain: A lively, casual bar with happy hour two-for-ones, free shots on occasion, and live entertainment. Great for a laid-back night out, plus the chips are addictive.
Need to know
Best time to visit: Hotel rates peak in winter, when the weather is drier, less humid, and especially popular with couples. Summer brings hotter temps, higher humidity, more rain, and biting insects—but it’s also the best season for wildlife, including the bioluminescent bay and whale sharks, and tends to draw more families.
Biting insects: Biting insects are a reality on Holbox, especially at sunrise and sunset. Pack insect repellent and consider lightweight, long-sleeve clothing for those times of day.
Cash & cards: Contrary to what many blogs suggest, most places—from beach clubs and bars to local markets and shops—do accept credit cards. That said, it’s still smart to carry cash for small purchases, tips, and street food. There are several ATMs in town, as well as a cash exchange kiosk.
Prices: Despite being more rustic than its Cancun and Tulum neighbors, prices on Holbox are comparable to those of major tourist destinations. Expect Cancun-level pricing for fresh seafood, cocktails, and shopping.
Getting there: Holbox is a car-free island, so you’ll arrive by a 20-minute ferry from Chiquilá, which is about two hours by car or shuttle from Cancun. Once on the island, you can walk, rent a bike, or take a golf cart taxi.
Connectivity: Wi-Fi can be spotty, especially outside hotels, but most cafes, beach clubs, and restaurants offer a reliable connection. Cell coverage is generally good in town but weaker near Punta Mosquito and other remote spots.
Packing tips: Bring sandals or water shoes, a hat, reef-safe sunscreen, and insect repellent. If you plan on visiting the bioluminescent bay or kayaking the mangroves, a dry bag and quick-dry clothes come in handy. And leave the suitcase rollers at home. Go with a backpack.
What to avoid: The Cenote and three island tour is a great overview if you only have a few days and don’t have time to do any other activities. Otherwise, skip it.
Travel Advisor
Matt Bell
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