St. Tropez at its Finest

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Advisor - Julia Franzese
Curated By

Julia Franzese

  • Saint-Tropez

  • French Riviera

  • Food & Wine

  • Luxury Travel

  • South of France

  • Beaches

Advisor - St. Tropez at its Finest
Curator’s statement

St. Tropez holds a special place in my heart—it’s where charm meets luxury in the most effortless way. From designer boutiques to quaint local markets with handmade treasures, it’s a shopper’s dream. The food is incredible, the beach clubs are pure celebration, and the views are simply magical. At night, you’ll find local musicians filling the air with music, fireworks lighting up the sky—it’s romantic, lively, and unforgettable for every kind of traveler.

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Where to stay in St. Tropez

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Things to do in St. Tropez

1. St. Tropez outdoor market (Tuesdays & Saturdays)

Wander through the vibrant open-air market in Place des Lices, where you’ll find everything from handmade jewelry and chic linen pieces to vintage treasures and local delicacies. It’s the perfect place to pick up one-of-a-kind souvenirs and soak in the heart of local life.

2. Verde Beach Club

Soak up the sun with rosé in hand at this ultra-stylish beachfront spot. Spend the day swimming, lounging, and savoring Mediterranean bites—then stay for the second lunch seating, when the vibe turns into a lively party with DJs, dancers, and all the St. Tropez energy.

3. Wine tasting at Fondugues-Pradugues

Tucked away in the countryside, this charming organic winery is a must for wine lovers. Enjoy guided tastings with perfectly paired bites, all surrounded by serene vineyard views and a laid-back yet refined atmosphere.

4. Dinner at Cherry

Cherry is pure magic—from the candlelit ambiance to the unforgettable cuisine. This spot is so good, you’ll want to return more than once. Think romantic vibes, impeccable service, and dishes that leave a lasting impression.

5. Steak night at Beefbar

Craving the best steak of your life? Beefbar delivers. With a sleek, modern setting and a standout menu, this restaurant is a meat lover’s dream. Pro tip: Don’t leave without trying the rich, melt-in-your-mouth chocolate soufflé.

Places to eat & drink in St. Tropez

My Favorite Places to Eat & Drink in St. Tropez

Cherry Restaurant: An absolute dream. With its romantic ambiance, unforgettable flavors, and warm hospitality, Cherry is one of those places you’ll want to revisit before your trip ends. It’s the perfect spot for a chic dinner that feels both intimate and elevated.

Beefbar: If you’re craving steak, look no further—Beefbar serves some of the best cuts you’ll ever taste. The vibe is sleek and stylish, and the chocolate soufflé? Life-changing. Don’t skip it.

Louis Vuitton Restaurant: A fashionista’s paradise meets cocktail heaven. The porn star martinis here are next-level (seriously, the best you’ll ever have). Pro tip: Get a little tipsy, then stroll into the LV boutique for some bubbly-fueled shopping—you’ve earned it.

Gourd’oL: Tucked away and full of charm, this cozy Italian café serves up incredibly fresh, homemade pasta that rivals any in Italy. The chef—an Italian native—is as warm as his dishes, and the prices are surprisingly wallet-friendly for St. Tropez.

L’Opéra: More than a meal—it’s a show. At L’Opéra, expect dinner with a side of entertainment. Dancers, singers, and acrobats take over the space every 30 minutes, making for a truly unforgettable night out. Come for the spectacle, stay for the vibes.

Need to know

St. Tropez travel tips:

  • Skip the taxis: Taxis are very pricey—walk when you can or take your hotel’s local shuttle for a much more budget-friendly option.

  • Beach club vibes: Want that iconic St. Tropez party energy? Book the second seating for lunch at beach clubs—this is when the real fun begins.

  • Reserve in advance: Summer season gets crazy busy, so be sure to book your beach clubs and restaurants well ahead of time to secure your spot.

Advisor - Julia Franzese

Travel Advisor

Julia Franzese

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For more inspiration and insider recommendation, visit our Saint-Tropez page.