Jill Groeber
Based in NYC
Trips starting at $400/night
Salted Air
Ask us about
Our Story
A NYC-based traveler who loves to go to unique places and finds the best foodie and artisan spots around the globe.
Travel Style
I am a traveler who seeks areas of the world with artisans and craftspeople or local, indigenous experiences. I will find unique places to enhance my trip for both myself and my friends who I bring along for the ride. I am a big foodie and will find both local and interesting food places to enhance the trip.
I specialize in tours around arts and crafts, i.e. basketmaking, weavers, perfumeries.
Reviews (7)
Alberta T.
14 days ago
Planning my trip with Jill was fantastic. She took my loose ideas for a London and Paris trip and turned them into a plan that felt completely tailored to me. The hotels she picked were exactly the kind of places I love, and her recommendations for food, museums, and activities struck the perfect balance between iconic and unique.
She understood my preferences right away and stayed organized and responsive throughout the process, which made everything feel easy and stress-free. I’m already planning my next trip with her and highly recommend her to anyone who wants a thoughtfully curated travel experience.
Alberta T.
26 days ago
Working with Jill was an exceptional experience from start to finish. She thoughtfully planned every detail of my trip to London and Paris, making what could have been an overwhelming process feel seamless and genuinely enjoyable.
Her hotel recommendations were spot-on—each one perfectly aligned with my taste: stylish, comfortable, and in ideal locations. Beyond that, she curated a list of restaurants, museums, and experiences that felt both elevated and personal. It never felt generic or touristy per my request. Everything had intention behind it.
What really stood out was her ability to understand exactly what I wanted, often before I could fully articulate it myself. Her responsiveness, organization, and deep knowledge made me feel completely taken care of throughout the process.
I would absolutely work with her again and recommend her without hesitation to anyone looking for a personally curated, stress-free travel experience.
Gina D.
8 months ago
Jill and as informative and responsive. A great partner.
Kelly H.
8 months ago
Jill knows all of the details, tips, and tricks that elevate an ordinary trip into something completely bespoke and exemplary. She took it upon herself to make sure I got the best out of every aspect of the trip, and without her guidance and personalized touches, the stay certainly would not have been as enjoyable.
Sarah P.
9 months ago
Wonderful stay thanks to an amazing travel advisor. Jill always has great recommendations for things to do and places to eat near the hotel.
Alberta T.
14 days ago
Planning my trip with Jill was fantastic. She took my loose ideas for a London and Paris trip and turned them into a plan that felt completely tailored to me. The hotels she picked were exactly the kind of places I love, and her recommendations for food, museums, and activities struck the perfect balance between iconic and unique.
She understood my preferences right away and stayed organized and responsive throughout the process, which made everything feel easy and stress-free. I’m already planning my next trip with her and highly recommend her to anyone who wants a thoughtfully curated travel experience.
Alberta T.
26 days ago
Working with Jill was an exceptional experience from start to finish. She thoughtfully planned every detail of my trip to London and Paris, making what could have been an overwhelming process feel seamless and genuinely enjoyable.
Her hotel recommendations were spot-on—each one perfectly aligned with my taste: stylish, comfortable, and in ideal locations. Beyond that, she curated a list of restaurants, museums, and experiences that felt both elevated and personal. It never felt generic or touristy per my request. Everything had intention behind it.
What really stood out was her ability to understand exactly what I wanted, often before I could fully articulate it myself. Her responsiveness, organization, and deep knowledge made me feel completely taken care of throughout the process.
I would absolutely work with her again and recommend her without hesitation to anyone looking for a personally curated, stress-free travel experience.
Gina D.
8 months ago
Jill and as informative and responsive. A great partner.
Kelly H.
8 months ago
Jill knows all of the details, tips, and tricks that elevate an ordinary trip into something completely bespoke and exemplary. She took it upon herself to make sure I got the best out of every aspect of the trip, and without her guidance and personalized touches, the stay certainly would not have been as enjoyable.
Travel ideas (3)

5-Day NYC Itinerary: A Native New Yorker's Insider Guide
I’m a ninth-generation New Yorker, which means I’ve had a lifetime to figure out what makes this city truly special. Growing up here, you learn quickly that the best of New York isn’t always the most famous—it’s the neighborhood bakery that’s been running since 1902, the park bench with the perfect skyline view, the jazz club down an unmarked staircase. This is the New York I want to share with you. Not just the landmarks (though we’ll hit those too), but the layers underneath—the spots where locals spend their time, the streets that feel like small towns within the big city, the moments that make you understand why people fall in love with New York. After years of walking these blocks, riding these subways, and discovering new corners in old neighborhoods, here’s exactly how I’d spend five perfect days in the city I call home.

5-Day NYC Itinerary: A Native New Yorker's Insider Guide
I’m a ninth-generation New Yorker, which means I’ve had a lifetime to figure out what makes this city truly special. Growing up here, you learn quickly that the best of New York isn’t always the most famous—it’s the neighborhood bakery that’s been running since 1902, the park bench with the perfect skyline view, the jazz club down an unmarked staircase. This is the New York I want to share with you. Not just the landmarks (though we’ll hit those too), but the layers underneath—the spots where locals spend their time, the streets that feel like small towns within the big city, the moments that make you understand why people fall in love with New York. After years of walking these blocks, riding these subways, and discovering new corners in old neighborhoods, here’s exactly how I’d spend five perfect days in the city I call home.

5-Day Santa Fe Itinerary: The Ultimate Wellness Girls Trip Guide
I’ve always believed that the best adventures happen when you travel with someone who gets you. My friend and I have perfected the art of exploring together—we share the same pace, the same curiosity, and the same love for discovering hidden gems. Can I share a secret? There’s something magical about having a travel companion who’s up for anything, from early morning hikes to late-night margaritas. And Santa Fe in fall? It’s pure magic—think golden aspens, adobe architecture glowing at sunset, and the sweet, smoky scent of piñon wood drifting through crisp mountain air. This is why I’m excited to share our five-day Santa Fe itinerary with you. After years of exploring the Southwest together, here’s exactly how we spent nearly a week in New Mexico’s most enchanting city.

5-Day Santa Fe Itinerary: The Ultimate Wellness Girls Trip Guide
I’ve always believed that the best adventures happen when you travel with someone who gets you. My friend and I have perfected the art of exploring together—we share the same pace, the same curiosity, and the same love for discovering hidden gems. Can I share a secret? There’s something magical about having a travel companion who’s up for anything, from early morning hikes to late-night margaritas. And Santa Fe in fall? It’s pure magic—think golden aspens, adobe architecture glowing at sunset, and the sweet, smoky scent of piñon wood drifting through crisp mountain air. This is why I’m excited to share our five-day Santa Fe itinerary with you. After years of exploring the Southwest together, here’s exactly how we spent nearly a week in New Mexico’s most enchanting city.

Top 3 Destinations for Solo Travelers
I've spent years traveling the world solo, and honestly? It's still my favorite way to explore. There's something incredible about being in complete control of your schedule—waking up when you want, changing plans on a whim, and following your own curiosity wherever it leads. Over the years, I've visited countless countries on my own, and I've learned what makes a destination truly great for solo travelers. Today, I'm sharing three of my absolute favorite countries for solo adventures—places where I felt safe, inspired, and completely free to do my own thing. If you're thinking about taking that solo trip, these destinations are the perfect place to start.

Top 3 Destinations for Solo Travelers
I've spent years traveling the world solo, and honestly? It's still my favorite way to explore. There's something incredible about being in complete control of your schedule—waking up when you want, changing plans on a whim, and following your own curiosity wherever it leads. Over the years, I've visited countless countries on my own, and I've learned what makes a destination truly great for solo travelers. Today, I'm sharing three of my absolute favorite countries for solo adventures—places where I felt safe, inspired, and completely free to do my own thing. If you're thinking about taking that solo trip, these destinations are the perfect place to start.

5-Day NYC Itinerary: A Native New Yorker's Insider Guide
I’m a ninth-generation New Yorker, which means I’ve had a lifetime to figure out what makes this city truly special. Growing up here, you learn quickly that the best of New York isn’t always the most famous—it’s the neighborhood bakery that’s been running since 1902, the park bench with the perfect skyline view, the jazz club down an unmarked staircase. This is the New York I want to share with you. Not just the landmarks (though we’ll hit those too), but the layers underneath—the spots where locals spend their time, the streets that feel like small towns within the big city, the moments that make you understand why people fall in love with New York. After years of walking these blocks, riding these subways, and discovering new corners in old neighborhoods, here’s exactly how I’d spend five perfect days in the city I call home.

5-Day NYC Itinerary: A Native New Yorker's Insider Guide
I’m a ninth-generation New Yorker, which means I’ve had a lifetime to figure out what makes this city truly special. Growing up here, you learn quickly that the best of New York isn’t always the most famous—it’s the neighborhood bakery that’s been running since 1902, the park bench with the perfect skyline view, the jazz club down an unmarked staircase. This is the New York I want to share with you. Not just the landmarks (though we’ll hit those too), but the layers underneath—the spots where locals spend their time, the streets that feel like small towns within the big city, the moments that make you understand why people fall in love with New York. After years of walking these blocks, riding these subways, and discovering new corners in old neighborhoods, here’s exactly how I’d spend five perfect days in the city I call home.

5-Day Santa Fe Itinerary: The Ultimate Wellness Girls Trip Guide
I’ve always believed that the best adventures happen when you travel with someone who gets you. My friend and I have perfected the art of exploring together—we share the same pace, the same curiosity, and the same love for discovering hidden gems. Can I share a secret? There’s something magical about having a travel companion who’s up for anything, from early morning hikes to late-night margaritas. And Santa Fe in fall? It’s pure magic—think golden aspens, adobe architecture glowing at sunset, and the sweet, smoky scent of piñon wood drifting through crisp mountain air. This is why I’m excited to share our five-day Santa Fe itinerary with you. After years of exploring the Southwest together, here’s exactly how we spent nearly a week in New Mexico’s most enchanting city.

5-Day Santa Fe Itinerary: The Ultimate Wellness Girls Trip Guide
I’ve always believed that the best adventures happen when you travel with someone who gets you. My friend and I have perfected the art of exploring together—we share the same pace, the same curiosity, and the same love for discovering hidden gems. Can I share a secret? There’s something magical about having a travel companion who’s up for anything, from early morning hikes to late-night margaritas. And Santa Fe in fall? It’s pure magic—think golden aspens, adobe architecture glowing at sunset, and the sweet, smoky scent of piñon wood drifting through crisp mountain air. This is why I’m excited to share our five-day Santa Fe itinerary with you. After years of exploring the Southwest together, here’s exactly how we spent nearly a week in New Mexico’s most enchanting city.

Top 3 Destinations for Solo Travelers
I've spent years traveling the world solo, and honestly? It's still my favorite way to explore. There's something incredible about being in complete control of your schedule—waking up when you want, changing plans on a whim, and following your own curiosity wherever it leads. Over the years, I've visited countless countries on my own, and I've learned what makes a destination truly great for solo travelers. Today, I'm sharing three of my absolute favorite countries for solo adventures—places where I felt safe, inspired, and completely free to do my own thing. If you're thinking about taking that solo trip, these destinations are the perfect place to start.

Top 3 Destinations for Solo Travelers
I've spent years traveling the world solo, and honestly? It's still my favorite way to explore. There's something incredible about being in complete control of your schedule—waking up when you want, changing plans on a whim, and following your own curiosity wherever it leads. Over the years, I've visited countless countries on my own, and I've learned what makes a destination truly great for solo travelers. Today, I'm sharing three of my absolute favorite countries for solo adventures—places where I felt safe, inspired, and completely free to do my own thing. If you're thinking about taking that solo trip, these destinations are the perfect place to start.
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