Breaking It Down: How Fora Helps Advisors Build Their Book of Business

At Fora, we’re here to set you up for success every step of the way, with community, tech tools, resources, marketing resources and more.

Our mission is to help you build your business, no matter what stage you’re at in your travel advising career. Read on for three ways Fora helps you shine.

Interested in joining us? Sign up to become an advisor today.

1. Helping you build confidence to book your very first trips — starting with your personal network

Take it from us: when you're getting started, it’s much easier to book travel for your sibling or your friend, for instance, than it is for a new client (i.e. a random person from the Internet). Getting some experience under your belt with people you feel comfortable with is a great confidence-booster. Plus, it helps you build a solid foundation for your clientele.

Read more: Debunking 3 Myths about Becoming a Travel Advisor

2. Empowering you to put yourself out there with best-in-class marketing tools & training

As soon as you sign up with Fora, you have access to best-in-class marketing materials. Consider our marketing resources the bulk of your strategy: we've done some heavy lifting to make it easy for you to to promote yourself to your personal network (and the network of your network, and so forth!).

Your marketing resources include your Fora profile (your little corner of the internet, with built-in contact forms to reach out and book a trip with you), along with trip reports & guides to help you showcase your expertise. Cumulatively, our advisors’ trip reports & guides are on track for between $2.5 to 3 million this year — they’re an incredible marketing-enablement tool for you to build your book of business. Plus, you’ll have access to a full library of social media and email templates (with new content added weekly), and personalized blog posts for you to share.

Our training program also does a deep dive on how to market yourself so that you can set up a system that works for you, and we have ongoing office hours so that you can level up your strategy with experts on your side. Our marketing resources, tools & training are proven methods for you to build the bulk of your business through your own marketing.

Read more: Take it from Our Advisors: 8 Reasons to Become a Fora Advisor

3. Connecting you with new clients through our in-house lead assignment program

Think of this as the icing on the cake for building your book of business. Once you hit “pro” status (as part of Fora’s training- and milestone-based curriculum), you’re eligible to receive leads via our in-house lead program. This means you can choose to take on vetted leads (new clients) who come into Fora HQ directly. Keep in mind that it does take some time to build up to the in-house lead assignment program (but remember step #1: booking for friends & family first helps you build confidence in a way that's wayyy easier that booking for a stranger from the internet).

And, unlike other agencies, Fora Advisors take the same commission on the trips they book via this program. In other words, we never take a higher cut of your commission when we send clients your way. 

Interested in joining us? Sign up to become an advisor today.