A travel agency supports a team of travel advisors who sell, curate, and book travel. Travel advisors consult with clients on where to go, what to do, and where to stay. In addition to planning and booking trips, advisors communicate with hotels and other partners (tour companies, cruises, etc.) to ensure each trip goes smoothly.

The terms travel agent and travel advisor are used interchangeably. The original term was "travel agent," but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both, but typically refer to our network of travel advisors simply as Fora Advisors.  

Fora Advisors (a.k.a. travel advisors/agents) work with clients to understand their travel needs and handle all the travel arrangements, from booking a hotel for a long weekend to planning a honeymoon to securing a room block for a corporate conference.

Working with a travel agent helps you level up your travel experience. A travel agent handles all the logistics—on-the-ground transfers, hotel and tour bookings, itinerary planning—so you can get the most out of your trip, without any of the stress. 

Plus, our Fora travel agents have insider access to over 7,200 preferred partnerships, meaning you get complimentary perks, priority upgrades, and so much more at thousands of locations around the globe. We put serious time and airline mileage into visiting these properties in person so we can give you the up-to-date intel on your destination. We also maintain close relationships with hotel management so you’re treated like the VIP you are from the moment you arrive.

In other words, working with a travel agent unlocks a secret travel world you need to be a part of. But don’t just take our word for it—we have tons of 5-star reviews from happy clients.

Yes—big time. Our travel advisors have access to upgrades and perks at over 7,200 partners around the world. Plus, our partnerships with brands like Virtuoso, Four Seasons, Rosewood, and beyond—as well as with smaller, independent boutique hotels—ensure you get treated like a VIP wherever you travel to next.

You name it, we book it: resort vacations, safaris, bachelor / bachelorette trips, city breaks, cruises (and yachts), business trips, private jets, vacation home rentals, multi-day tours, weekend escapes…We do it all.

Absolutely. We provide comprehensive training on just about everything in the travel industry, so our advisors are well equipped to curate any client’s dream trip. (Read more about the benefits of booking with a cruise travel agent.)

Of course! The more the merrier. Whether you’re organizing a family reunion, honeymoon, bachelorette party, or company-wide retreat, we’re happy to help. Just get in touch with your Fora Advisor to begin the process.

Tell us everything. Let us know if you love golf, must have access to a kids’ club, or have a soft spot for off-the-beaten-path travel. Serious allergies or dietary restrictions are is very helpful information to share. That way, we’ll only show you options that fit your wants and needs. We also love to hear about your favorite hotels and trips you’ve enjoyed in the past, because that clues us in to your travel style.

If you’ve never worked with a travel advisor before, get our guide on what to expect when booking with a travel agent.

Apply to become a Fora Advisor to get started.