Fora was founded on the belief that there must be a better way – to book hotels, plan trips and travel in general. Just over a year later, we are honored to be recognized for this out-of-the-box thinking as one of PhocusWire’s Hot 25 Travel Startups for 2023.
A global authority in the travel industry, PhocusWire covers travel trends and industry news from a tech perspective. Its selection of Hot 25 Travel Startups recognizes the companies pushing the industry forward, with innovative, creative and tech-forward approaches.
As a member of the class of 2023, we are joined by fellow trailblazers in the industry, from an artificial intelligence tool to a cryptocurrency technology. We’re thrilled to be in great company, especially among startups that have emerged following 2020 (14 of the 25 companies).
“It has long been said that creativity and innovation often arrive in times of crisis,” the article reads – and we couldn’t agree more.
In addition to looking ahead to 2023, our founders took a moment to reflect on lessons learned since Fora's founding in 2021. Their answer? The sheer interest from people new to the travel industry.
“We’re firm believers that being a travel advisor is the best job there is," Fora co-founder Evan Frank said. "But, before Fora, the career prospect was out of reach for many. Ninety-seven percent of Fora Advisors had never sold travel before – and now they’re pros. With Fora as the linchpin, we’re joining together to shake up the industry.”