Accor Preferred by HERA

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Thanks to Fora’s Accor Preferred by HERA membership, Fora Advisors unlock exclusive amenities and benefits at 43 hotel brands with more than 5,100 hotels worldwide.

Advisor - Alexa Mollicchi Casanova

Travel Advisor

Alexa Mollicchi Casanova

Caribbean beachside restaurant

What is the Accor Preferred by HERA?

Accor Preferred by HERA is the perks program of Accor, a travel industry powerhouse with thousands of hotels around the world. As members of Accor Preferred by HERA, Fora travelers access perks at hotel brands including Fairmont, Sofitel, Raffles and SLS.

Learn why booking with a Fora Advisor is better than all the other booking methods — including online travel sites.

beachside restaurant

What perks do you get with Accor Preferred by HERA?

By booking with Alexa Mollicchi, you’ll automatically receive benefits at all Accor Preferred by HERA hotels & resorts worldwide, such as perks & upgrades.

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Hotel, dining & spa credits

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Free upgrades whenever possible

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From start to finish, we got you

Accor Preferred by HERA Benefits

Perks vary by property, but may include:

  • $50-100 hotel / resort credit. 

  • VIP welcome & amenity. 

  • Breakfast daily.

  • Priority for room upgrade.

  • Extended check-in/out whenever possible.

Featured Accor Preferred by HERA Properties

Modern glass high-rise in Chicago

Sofitel Chicago Magnificent Mile

Glass high-rise in downtown Chicago featuring a French restaurant, cocktail bar and views of Lake Michigan.

Fora Perks
  • $100 hotel / resort credit.

  • Breakfast daily.

  • Upgrade & extended check-in/out whenever possible.

Get in touch with Alexa Mollicchi

Reach out to customize and book your own experience. Or, just to chat about travel in general.

You can normally expect a response from Alexa Mollicchi within a business day or so. You’ll also be subscribed to our travel newsletter (you can unsubscribe at any time).

Accor Preferred by HERA FAQs

Yes. Accor STEP was recently rebranded to Accor Preferred by HERA.

While you can likely expect things like complimentary room upgrades and priority treatment at participating HERA hotels and resorts, perks vary by property. Your Fora Advisor will be happy to detail current benefits at your desired destination.

There are dozens of brands under HERA, including Sofitel, Tribe, Ibis, Rixos, 21c, Pullman, Swissôtel, Raffles, Mondrian, Mövenpick, Orient Express, Angsana, Hipark by Adagio, FAENA, Banyan Tree, Hyde, Novotel, Fairmont and SLS.

Most hotels under HERA participate in the Accor Preferred by HERA program. 

If your chosen hotel isn’t part of the program, though, don’t worry. Your Fora Advisor will still make sure you get the best rates and perks, possibly through alternative programs like Virtuoso.

Virtuoso is a third-party preferred partner program offering reservation perks at hundreds of hotel brands around the world, whereas Accor Preferred by HERA only offers perks at HERA hotels. 

Both programs offer similar benefits, but specifics vary from hotel to hotel. The advantage of booking with a Fora Advisor is that they’ll make sure you get the best available perks and rates, according to your preferences, no matter what.

Accor Live Limitless (aka ALL) is the brand’s guest loyalty program. This is a separate program from Accor Preferred by HERA, but you can still earn Live Limitless points on Accor Preferred by HERA reservations.

Simply connect with a Fora Advisor and they’ll handle the rest. It’s hassle-free — and you get amazing perks.

No. The Accor Preferred by HERA rate is actually equal to the brand’s best available rate. This rate cannot be booked directly.

Possibly. Minimum stay requirements vary by hotel. Your Fora Advisor will be happy to provide details.

Accor Preferred by HERA reservations are free to book through Fora. In fact, advisors rarely charge their clients for any hotel reservations (our FAQ page covers this in more detail).

Accor Preferred by HERA is a preferred partner program, so it’s only available through travel advisors belonging to invited agencies like ours. And no, only some travel advisors have the privilege of offering Accor Preferred by HERA rates. 

Travel agencies can’t buy their way in — they have to be invited (like Fora).

You’ll pay the hotel directly for Accor Preferred by HERA bookings. There’s no need to pay your Fora Advisor. Although there may be exciting extras your advisor can offer, like unique, curated experiences.

Booking through Fora means that travelers are the top priority when staying at any HERA hotel, regardless of whether it participates in Accor Preferred by HERA. You’ll be given VIP status and top-tier perks — always at the best rate available.