Creating a comprehensive itinerary, including flights, hotels, activities, and logistics in one place, has historically been a labor-intensive process for travel advisors. That’s made itinerary building software popular—according to a 2025 Host Agency Reviews survey, 79% of hosted advisors now use an itinerary builder, up from 69% the year before.
The Fora itinerary builder pulls directly from your bookings, so you can use it to share a confirmed trip or build a proposal to showcase hotel options before anything’s booked. It includes AI assistance, automatic booking import and formatting, and bookable hotel proposals. Itineraries & Proposals is also included in Fora membership, so you don’t need to pay for or manage a separate itinerary building software subscription.
What are the benefits of Fora’s Itineraries & Proposals?
A good itinerary builder saves you time, so you can focus on your clients and business. The builder does the heavy lifting—pulling in property photos, room descriptions, rate breakdowns, and more—so you can focus on personalizing the experience.
Easily build proposals. Use hotel content blocks to showcase multiple accommodation options, complete with partner-approved images, descriptions, and review summaries pulled directly from Fora’s booking platform.
Let clients book hotels on their time. Using Bookable Quote, clients can review proposed hotel options with live rates and book directly through your proposal whenever they’re ready.
Automatically import bookings. Start an itinerary for an existing trip and watch the builder pull in the hotel details, including the booked room types and rates. Add a client’s flights, and Itineraries pulls in live flight information.
Customize every detail. Add headers, text boxes, images, tables, and day-by-day schedules. Drop in destination photos from Unsplash or upload your own. Adjust layouts, reorder pages, and personalize every section to match your client’s trip.
Add your branding. If you’ve uploaded your advisor brand, your logo automatically appears on every itinerary and proposal.
Share instantly. Publish your itinerary and copy a client-facing link to send via email, text, or any messaging platform. Clients can view it in the Fora traveler app, from a browser, or download a PDF for offline access or printing.
Use the AI writing assistant. The built-in AI assistant helps you write personalized booking descriptions and notes faster and with more confidence, whether you need suggestions for wording, tone, or length.
Save for later. Save an itinerary as a template to reuse your formatting, or quickly prepare itineraries for trips of a similar length or style.
5 example Fora itineraries
Here are a few examples of itineraries that you can build with the Itineraries & Proposals tool:
Read our guide to non-hotel bookings for advisors
How do itineraries fit into my workflow?
Itineraries is part of Fora’s larger mission to power the next generation of travel entrepreneurs. We’ve created an all-in-one platform with tools and resources that work together seamlessly to save you time.
Alongside Itineraries & Proposals, you’ll get:
AI self-logging: Your bookings are instantly available for use in itineraries, eliminating the extra step of emailing information to Fora for bookings made outside of Portal.
Integrated booking flow: Confirmed reservations made in Portal connect directly to the itinerary builder, so you’re not manually entering each booking.
Mobile-optimized design: Clients can view their itineraries on any device or use the Fora traveler app for even faster access.
Automatic price alerts: Price Drop tracks refundable client bookings so you can rebook them at a lower rate or upgrade their room for less before they travel. Those room changes then flow into the itinerary.
Back-office integration: Itineraries sits inside Portal alongside search, commission tracking, and client CRM, so every trip lives in one place from inquiry to final invoice.
Whether you’re managing five clients or 50, the goal is the same: spend less time on admin work and more time delivering great travel experiences.
Read our full guide to the software travel advisors need
Frequently asked questions
Do I need design skills to make my itineraries look professional?
No. You’ll start with a professional template to customize, and drop in destination photos, notes, and tables or day-by-day schedules to the existing layout.
How does Fora’s itinerary builder compare to a standalone tool?
The two biggest differences are cost and integration. A standalone builder costs $30–$50 per month and often requires connecting or importing your bookings, CRM, and commission tracking. Itineraries & Proposals is included in Fora membership and is embedded in Portal, so your bookings, commissions, and itineraries are already linked.
Can clients access their itinerary without downloading an app?
Yes, the Fora traveler app is optional. Every itinerary and proposal is viewable from a browser or as a downloadable PDF.
Will the AI writing assistant replace my own voice in an itinerary?
No. It suggests wording, tone, or length, but you decide what goes out under your name. Use it to get to a faster first draft, then tailor it to how you typically write your client notes.
What happens if a client’s flight changes after I’ve built their itinerary?
If you’ve added a client’s flight information, Itineraries pulls in live flight details, so the itinerary reflects the change without you needing to manually update it.
