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Build a business doing what you love — on your own terms.

Fora is redefining what it means to be a travel advisor. Cue more flexibility, more inclusion and more support for travel-loving entrepreneurs who want to build a business on their own terms.

people walk on a boardwalk flanked by palm trees


Our diverse, inclusive & engaged global community is designed to make you feel welcome.

  • Live networking events across the country

  • icon app

    Community app for collaboration and support

  • events icon

    Weekly online community & partner events

  • group icon

    Mentorship, FAM trips & site visits

Training visual


Start booking trips the day you join, with a best-in-class training curriculum developed by industry experts.

  • Access to recorded lessons, getting what you need when you need it

  • Learn alongside your community from experienced advisors

  • 40+ hours of live, small-group training

  • Certification programs to guide your learning journey

Partnerships visual


You'll benefit from our decades of experience in the industry, to unlock perks & upgrades for your clients at hotels around the world.

  • Preferred partnerships and invite-only memberships with hotel brands

  • Perks at over 4,500 hotels and cruises worldwide

  • Increased commission at partner properties

  • Exclusive rates

Marketing visual


We've got data-driven marketing resources and shareable assets to make you look like a star.

  • Your own email address

  • A dedicated profile page on Fora's website

  • Designer-made email & social media templates

  • Client-development tips and best practices

Booking visual


We’re using the latest technology to build tools that make being a travel advisor easier than ever.

  • IATA# (license to sell travel) icon

    IATA # (license to sell travel)

  • Booking platform icon

    All-in-one booking platform

  • Client Management Icon

    Client management tools

  • card collection icon

    Client card collection & storage

Payments visual


We handle every aspect of getting you paid — so you can focus on the fun part.

  • Supplier invoicing

    Commission payouts every two weeks

  • Commission & payment collection

  • Partner invoicing & admin support

  • Net rate & planning fee collection

Curious about building your business booking travel with Fora?

Select a booking example to see how much you could earn

Furnished room

Your best friend’s hotel staycation

Beach with cruise

Your parents’ cruise

Giraffe outside vehicle

Your colleague’s safari

Woman sitting on holiday home in Italy, Borgo Gallana

Your custom adventure

Booking Cost


Commission Rate *


Commission Earned


You Keep 70%


* Commission levels differ by travel partner, typically ranging from 10-25% and averaging ~12%. Most of that commission (70%) goes straight to you, the advisor. The remainder supports Fora's behind-the-scenes work invoicing partners and chasing commission checks to ultimately ensure timely payment to our advisors.

Ready to get started?

Join the next generation of travel advisors and start earning on your bookings. Apply to become a For a Advisor in three simple steps (pro tip: most applications are accepted within a week!).

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    Submit your email & take our survey so we can get to know each other.

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    Join Fora

    Once accepted, sign up for one of our membership plans. We have both annual and monthly options.

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    Book Travel

    Start building your travel business with For a booking travel and tapping into our vast resources to set yourself up for success!

We think we're great, and turns out, so do a lot of other pretty important people

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For the career-changer
"Wow...This is exactly what I was looking for."
Travel advisor Pamela standing on the front of a boat leaning on the railings with the Statue of Liberty in view.

Travel Advisor

Pamela Murphy

Marketing professional-turned-travel advisor
For the creative outlet-seeker
"I've been able to build amazing relationships and friends though the Fora community."
Advisor - Fallon Alexandria

Travel Advisor

Fallon Alexandria

Corporate VP & style tastemaker
For the part-timer
"It was really important to me to join a company that was totally flexible, because I have a full-time job."
Advisor - Rabia Malik

Travel Advisor

Rabia Malik

Tech professional & wanderluster

Choose a membership option that works best for your business.

Book just $360/month in travel and you’ll cover your subscription fees. Everything after that is your profit to keep.

per year
billed every 12 months
  • BEST VALUE: Save 50%
  • Start at 70% commission split
  • Live training and mentorship
  • Access to 4,500+ preferred partners
  • Custom marketing tools
  • Global community of travel pros

We weren't loving the old travel advisor model, so we built something better


Old-School Agencies

ApproachWe meet you where you’re at in your advisor journey, whether part-time, full-time or somewhere in between.
ApproachExpects you to quit your job to pursue travel advising full-time.
CultureInclusive, collaborative and community-centric to our core. Think collaboration over competition.
CultureSharp-elbowed , not welcoming, no connection, support or sense of community.
EarningsWe'll handle commission tracking & payments for you.
EarningsYou'll chase paychecks yourself.
CostLow cost to join, with an affordable and flexible subscription fee.
CostHigh startup costs with training and certification fees.
TechnologySilicon Valley engineers building tools for you.
TechnologyPencils and paper (yes, really).
OnboardingHit the ground running with a personalized & ongoing training curriculum.
OnboardingExpensive (and required) training programs with outdated curriculums.
Sales QuotasSet your own goals.
Sales QuotasStrict minimum sales requirements.

Apply to join Fora today & get everything you need to succeed

Share your email below to kick off your application process.

Still have questions? We got you.

The terms travel agent and travel advisor are used interchangeably. The original term was ‘travel agent,’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both! 

Personally, we like to think of Fora Advisors as next-generation travel agents. Sure, we earn money by selling and booking trips, but it’s so much more than a transaction. Fora Advisors are consultants and advocates for their clients. We work with clients to understand their vacation needs and handle all the travel arrangements, from booking a staycation to planning a honeymoon. 

A Fora Advisor has access to all of Fora’s training resources, including seamless technology (which makes booking a breeze) and access to specialists with destination expertise. Even better, Fora Advisors don’t have to worry about tracking commission payments or invoicing travel partners. We handle all of that, so our advisors can focus on what they love: building their business in travel.

A travel agent is someone who sells, curates and books travel, typically working under a host agency (like Fora). Travel agents consult with clients on where to go, what to do and where to stay — and earn commission from booking hotels, cruises, experiences and more. In addition to planning and booking trips, agents communicate with hotels and other partners (tour companies, cruises, etc.) to ensure each trip goes smoothly.

Fora is a host agency and all of our advisors are automatically licensed to sell, book and plan travel as soon as they join our membership program. Fora offers turn-key infrastructure, tools and resources to get you set up with everything you need to succeed as a travel advisor, including expert-led training, commission tracking and payments, seamless tech to make bookings a breeze and more.

The first step to become a travel agent is to apply to join Fora. Enter your email on this page and you’ll be prompted with a survey to tell us more about yourself. Once you apply, we’ll be in touch if it’s a good fit. From there, you’ll be able to sign up with our membership program and start booking from day one.

Some travel agents work in an office, but Fora Advisors can work from anywhere (the flexibility we offer is one of the reasons our advisors love us). All you need is a passion for travel, a WiFi connection, an entrepreneurial mindset and a roll-up-your-sleeves attitude — and a few potential clients in your network don't hurt either. Whether you’re looking for a flexible way to monetize your love for travel, looking to build a travel business or are a seasoned veteran in the industry, you can call Fora home.

Some Fora Advisors focus solely on booking hotels, while others offer full itinerary planning including and on-the-ground experiences (tours, activities, transportation…). In addition to hotels, advisors can book villas, cruises, yacht charters, vacation packages, all-inclusives, car rentals, travel insurance and private aviation.

If you can dream it, you can book it. Our advisors book vacations to Costa Rica (a community favorite), Paris, Montana, all around the Caribbean, Australia and beyond. No destination is off-limits (yes, Fora Advisors even book travel to Antarctica).

Fora has partnered with more than 5,000 hotels, meaning our advisors have access to exclusive upgrades & perks at 5,000+ properties around the world, many of which belong to prestigious collections including Virtuoso, Four Seasons, Rosewood and more. We work with both high-end luxury partners as well as lifestyle boutique partners. At Fora, it’s all about meeting your clients where they're at.

Fora travel advisors get paid by earning commissions from their clients' trips — usually from hotel and travel bookings. Travel partners typically pay the agent 10 to 15 percent of the total cost, but sometimes more (depending on the brand and type of partner). 

Unlike other agencies (where travel advisors frequently have to chase their own commission), we're proud to offer a full-service, backend commission-management department. We pay out commission once your client has finished their trip. For more information, read our article: How Do Travel Agents Get Paid? (And Why Fora Does it Differently).

Fora Advisors take home the majority (70 percent) of each commission, and Fora keeps a small portion (30 percent) as the host agency. After you book more than $300k in commissionable travel in a calendar year, the split changes to 80/20.

At Fora, never. You're empowered to book in accordance with your schedule, and on your own terms.

Right away! Once you’ve signed up and joined an onboarding call, you will be set up with our IATA number and can start selling ASAP. No need to wait.

Yes! Booking travel is a great way for creators to expand on their travel income streams. It is important to note that the role of a Fora Advisor is rooted in planning and booking travel, which is different from an affiliate program.

Of course! As professional travel advisors ourselves, we’re excited to welcome experienced travel agents to our community. We’re advisor-centric to our core, so there’s something here for everyone, no matter where you are on your advisor journey.

Nope! We never require advisors to recruit other advisors, and our advisors’ earnings come from booking travel. Advisors don’t profit off of anyone else’s bookings. Fora Advisors are independent contractors and earn commissions on their own, without any contingencies, limits or minimums. And, advisors can cancel their Fora subscription and stop booking at any time. No questions asked.

Yes. Fora has E&O Insurance coverage that extends to you upon joining.

As part of joining Fora, you will be a 1099 independent contractor. You do not need to have an LLC to sign up with Fora. Should you want to, though, you can onboard with Fora as an LLC, rather than an individual contractor.

We charge advisors a monthly ($49) or annual ($299) subscription fee, which includes the cost of Fora’s technology platforms, certified training, admin support and our community app. We’ll set you up with everything you need to succeed, from your first booking to your 1,000th and beyond.

Sign up! Enter your email on this page and you’ll be prompted to complete a detailed survey on your travel style and experience. If you meet our criteria, we'll get you onboarded and show you the ropes, so you can start booking travel in no time.