Curator’s statement
Last year, I went to Puglia without knowing much about it, and I was so pleasantly surprised by what I discovered. It’s one of those places in Southern Italy that feels like a hidden gem for international travelers but is a favorite summer escape for Italians. From wandering through the iconic trulli houses in Alberobello to grotta-hopping along the Adriatic coast, it’s such a great way to soak up that Mediterranean summer vibe. Here are five towns I visited that are absolutely worth checking out!
The Fora Difference
Book with Vanessa to access exclusive perks and experiences on your trip.
Killer perks
Free upgrades, spa credits and more—we got you
Personalized recs
Customized travel planning for your style
Insider knowledge
Expert advice from people who’ve actually been there
Where to stay
Unlock perks by contacting Vanessa to book your trip.
Matera: A city carved from stone
One of Italy’s oldest cities, Matera’s sassi (ancient cave dwellings) date back thousands of years. Once homes and churches, these caves now host boutique hotels, museums and restaurants, blending history with modern charm. Its winding alleys and breathtaking views make it feel like a living archaeological site.
Who will love it? History buffs, culture enthusiasts and slow travelers seeking authenticity and rustic charm. Bonus: Foodies will love its traditional, earthy cuisine.
Alberobello: The fairy-tale trulli town
I’ve traveled the world, and there’s truly nowhere like Alberobello. Wandering its streets feels like stepping into a storybook, with its iconic trulli—quirky, cone-shaped stone houses — lining every corner. It’s a whimsical, one-of-a-kind experience you won’t forget.
Who will love it? Architecture lovers, dreamers and anyone who appreciates unique, magical places.
Polignano a Mare: A Mediterranean summer in real life
Polignano a Mare charmed me completely. With little beaches tucked into cliffs and boat rides to explore hidden caves, it’s a seaside town that feels like a dream. Perched dramatically above the Adriatic Sea, its turquoise waters and rugged cliffs make it unforgettable.
Who will love it? Beach lovers, couples and anyone seeking postcard-perfect coastal vibes and a touch of adventure.
Ostuni: A whitewashed beauty with Greek vibes
Ostuni is like Italy’s take on a Greek island — a hilltop town with whitewashed buildings that feel effortlessly Mediterranean. Wandering through its maze-like alleys is the best way to experience it, with charming little bars, hidden restaurants and picture-perfect corners waiting around every turn.
Who will love it? Travelers who enjoy getting lost in a good way, finding hidden gems and soaking in that relaxed Southern European vibe. Ideal for a slow, magical afternoon.
Monopoli: Where family life meets the sea
Monopoli has such a warm, family vibe — it’s the kind of place where you can’t help but feel part of something. On Sundays, the beaches are packed with families, kids running around, parents laughing and everyone just soaking up the simple joys of being together. It’s like stepping into an Italian family’s weekend tradition, where life slows down, and it’s all about enjoying the moment.
Who will love it? If you’re drawn to that authentic, laid-back energy where locals truly embrace life, Monopoli is your spot. It’s perfect for families enjoying time together, as well as anyone looking for good food, relaxed coastal vibes and a real slice of Italian culture.
Travel Advisor
Vanessa Esteves
Get in touch with Vanessa
Did you like this guide? Reach out to customize and book your own experience. Or, just to chat about travel in general.
You can expect a response from Vanessa within 1–2 business days. You’ll also be subscribed to our traveler newsletter (you can unsubscribe at any time).
For more inspiration and insider recommendations, visit our Puglia page.