Advisor - Lisa Verbeck

Lisa Verbeck

She/Her
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  • Based in icon

    Based in California

Ask me about

Outdoors & Nature
Luxury Travel
Australia
New Zealand

My Story

California-based and affiliated with Virtuoso through Fora, I design highly tailored journeys for travelers who want more than just a trip; they want access, insight, and experiences that feel truly personal. Having explored more than 30 countries across nearly every continent, my perspective is both global and well-informed. 

My approach is intentionally curated: pairing world-class hotels (from boutique to 5-star) and exceptional service with moments that feel authentic and unscripted. Think private wildlife encounters, behind-the-scenes cultural access, or a perfectly placed boutique stay that transforms how you experience a destination.

Before launching into bespoke travel design, my career spanned destination marketing and global tourism strategy, giving me a unique advantage of understanding not just where to go, but how to unlock the very best of it. That translates into seamless planning, elevated perks, and itineraries that feel custom and effortless from start to finish.

Time spent living and working in Australia helped shape a true specialty in Australia, New Zealand, and Fiji, where I offer on-the-ground insight, trusted local connections, and a nuanced understanding of how to experience these destinations beyond the expected. With 10 years in tour operations, I also have extensive experience planning travel in Europe, Japan, Africa, and North America.

From milestone celebrations to once-in-a-lifetime journeys, I work closely with each client to craft travel that is thoughtful, distinctive, and deeply memorable, the kind of experience you can’t quite replicate on your own.

Travel Style

I consider myself very well-traveled, with a hi-lo travel style. For myself, I often splurge on a few hotels and then sprinkle in a few unique, boutique, budget-friendly accommodations, just to mix it up. I want to meet the locals and get off the beaten path. I pride myself on finding the hidden gems in any destination.

I have worked in the travel industry for most of my career, and I live to travel.

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Reviews (11)

M

Melina S.

travel to Carlsbad

28 days ago

Lisa was available when we had questions and was quick to respond. She let the hotel know it was our anniversary and they left a bottle of sparking wine, chocolate covered strawberries and a nice note too. A very special touch. I highly recommend Lisa.

M

Matt K.

travel to Hawai'i

3 months ago

Fairmount or Kea Lani as we call it was perfect. As mentioned, we have stayed there a number of times and the room location in the corner off the upper pool that you secured was great. We had never eaten at the breakfast buffet and it was off the charts. All the food was super fresh and very tasty. The service at the buffet was also top-notch.

C

Christine A.

travel to London

7 months ago

We recently planned a family trip to visit our daughter studying abroad in Madrid, followed by four days in London, and Lisa Verbeck made the entire experience exceptional. From the start of the Christmas holiday season, Lisa curated a memorable trip for all five of us, taking the time to understand what was important to our family.

She arranged fantastic boutique hotels in the heart of both cities, giving us easy access to sightseeing while ensuring an elegant and comfortable stay. Although we had already mapped out much of our sightseeing, Lisa added thoughtful touches and fun suggestions, plus helpful discounts through Fora, that made the trip even better.

Planning was seamless thanks to her expertise, responsiveness, and attention to detail. We will absolutely be using Lisa again for future trips.

G

Gina M.

travel to Sonoma

8 months ago

Our group of ten girlfriends celebrated our 60th birthdays with a wonderful wine-tasting getaway to Sonoma, perfectly planned by Lisa. Additionally, Lisa was able to secure complimentary breakfast each day, a welcome bottle of champagne and room upgrades!! She did an exceptional job arranging our stay at the Fairmont Sonoma Mission Inn and provided great recommendations for things to do in the area — everything from start to finish was seamless on her end and I wouldn't hesitate to use her again!

T

Terese O.

travel to Palermo

11 months ago

Lisa was terrific in helping us find the perfect location, and it was a great price.

Travel ideas (6)

Travel photos

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