Advisor - Alyssa Gordon

Alyssa Gordon

She/Her
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  • Based in icon

    Based in Stockholm, Sweden

  • Languages spoken icon

    English, Swedish

Ask me about

Boutique Travel
Food & Wine
Stockholm
Copenhagen
New York City
Amsterdam

My Story

California-born, Stockholm-based, and a Type-A planner whose appetite for travel is only rivalled by her love for her golden retriever, Kimchi. After years working in tech, I traded software for suitcases and now spend my days helping travelers discover unforgettable hotels, incredible restaurants and destinations worth falling in love with. I'm fueled by espresso martinis, matcha, great wine, and the belief that positive energy and a little spontaneity make every trip better. Oh, and leopard print is absolutely a neutral.

Travel Style

My travel philosophy is simple. Life is too short for bad hotels, tourist trap restaurants and wasting vacation meals.

As an American who's called Stockholm home for the past four years, I've experienced Europe beyond the typical vacation. I've returned to Copenhagen, Amsterdam, France, Spain, Italy, and Greece again and again, which means I know the hotels, neighborhoods and hidden gems that actually make a trip feel special. The Norwegian fjords are one of my favorite places to plan, Greece is a summer must, and while Europe is my specialty, I also book incredible hotels and trips across the U.S. and beyond.

I'm not a travel blogger or a food critic, but I am a self certified foodie with 700+ saved places on Google Maps (just for Stockholm) and a completely unreasonable amount of time spent researching where to eat next. I've planned entire trips around hard to get restaurant reservations, chosen hotels because they're a short walk from an incredible bakery and regularly send friends restaurant recommendations they never asked for.

Researching restaurants, cafés, bakeries, wine bars, boutique hotels, and hidden local gems is a passion. I've also toured more than 100 hotels, so I know how much the right location, thoughtful service, and a lively lobby bar can shape the whole trip.

My personal perfect travel day starts with a tour or wandering neighborhoods with coffee in hand, followed by a memorable lunch where the locals actually eat. Then comes an unapologetic midday towel break by the pool or beach to recharge before heading back out for sunset drinks, a lively wine bar, and a dinner I'll be talking about long after the trip is over.

I take vacation meals very seriously. You only get so many on any trip, so don't waste them on subpar food.

Whether you're planning your first trip to Europe or your tenth, my goal is the same: to help you experience a destination the way I would, with incredible food, memorable hotels and recommendations you can trust.

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Reviews (99)

A

Aubrey H.

travel to Las Vegas

16 days ago

Working with Alyssa was hands-down the best decision we made for our trip. Right from the start, she took the time to understand our group and gave us tailored recommendations that fit our needs perfectly.

What really sets Alyssa apart is how proactive and attentive she is. After we booked, she kept tracking our hotel rates and noticed the price went down, she immediately re-booked our stay at the lower rate to save us money. On top of that, she secured daily perks for us throughout our stay, which added extra value and made the entire experience feel special and memorable.

If you want a stress-free travel planning experience with someone who truly looks out for you, Alyssa is the absolute best.

L

Louise M.

travel to Belgium

16 days ago

Alyssa is amazing. Communication was quick and clear. We sent her our itinerary and price range for rooms. She returned several suggestions for each town we were visiting. Links to each location were included so we could look at pictures, locations and reviews to make our choices. Shortly before we left on our trip Alyssa sent an email with our hotels and reservations information. Check in was seamless for every hotel. We will definitely work with Alyssa again. We recommend her to everyone we know who is planning a trip.

S

Sean G.

travel to Nashville

3 months ago

Alyssa is, hands down, the best travel agent I’ve ever worked with. Every trip she puts together feels effortless on my end and perfectly dialed in behind the scenes. She somehow balances incredible attention to detail with a real understanding of what I actually want out of a trip, not just the basics, but the little touches that elevate the whole experience.

From VIP perks and upgrades to thoughtful recommendations and flawless coordination, Alyssa makes every stay feel special. She’s responsive, proactive, and genuinely invested in making sure everything goes smoothly. It’s clear she has strong relationships across the industry, because the benefits and extras she unlocks consistently go above and beyond.

What I appreciate most is the peace of mind. I never have to stress about logistics or wonder if I’m missing out on something better. Alyssa has it handled, every time.

If you want your travel experience to feel seamless, elevated, and actually exciting from start to finish, Alyssa at FORA is the one to call.

V

Valerie B.

travel to Nashville

4 months ago

100000000000000000000000000/10!! Alyssa is INCREDIBLE! She is such a clear and prompt communicator and made the planning process not only seamless but fun. Alyssa is the perfect balance of professional yet relatable - she is able to quickly identify the vision and goal for the trip and works tirelessly to make it happen. I initially was planning to "keep it simple" and book a traditional hotel and am SO thankful Alyssa suggested the Flyghthouse. SHE IS THE BEST!!

E

Eleanor K.

travel to Singapore

8 months ago

Clear communication and worked with us on different options.

Travel ideas (47)

Travel photos

Alyssa wearing a white dress and holding a glass of white wine looking out at the turquoise blue water and rocky terrain
Alyssa and a friend holding an Aperol Spritz while seated in front of a view of the duomo in Florence, Italy
A photo of two people shopping for tomatoes at a food market
Alyssa wearing a black and white sweater and cream colored trousers posing on a sidewalk in front of the Eiffel Tower in Paris, France
A black and white photo of two people seated inside of a cafe drinking out of a mug

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