Property Spotlight: W London

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Advisor - Robert Love
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Robert Love

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Property Spotlight: W London
Curator’s statement

In May of 2023, I had the privilege of staying at the W London in Soho. I was amazed with this property located in the heart of Soho. Everything was perfect from the staff to the drinks. I would absolutely stay here again and highly recommend this property to anyone looking for a centralized, upscale property in London.

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Where to stay

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Enter a world where modernism meets a lively ambiance, as the W London welcomes you to an upscale and friendly retreat. With its contemporary design and welcoming atmosphere, the hotel embodies the vibrant essence of the city. Nestled in the heart of the London SoHo neighborhood, this luxurious destination provides the perfect backdrop for Millennial and Gen Z travelers seeking a world-class experience.

W London is more than just a place to stay, it's an immersive experience that captures the essence of the local scene. The hotel's design pays homage to the surrounding neighborhood, seamlessly blending modern aesthetics with the city's vibrant energy. Each corner reveals carefully curated details that reflect the pulse of London.

Indulge your senses at the hotel's restaurant and bar, The Perception, where expert mixologists craft exquisite cocktails that are a true delight. Kick back and sip on any of their “Boozey and Honest” cocktails that are expertly concocted. With each sip, you'll experience a fusion of flavors that perfectly complements the sophisticated atmosphere. The bar becomes a haven of creativity when the sun goes down, providing an exciting atmosphere with their resident DJ and exciting theme nights. You are sure to make lasting memories socializing under Europe’s largest disco mirror ball.

With 192 guestrooms and suites to choose from, your accommodation at the W Hotel is a testament to refined luxury and innovation. The "Fabulous King" room offers a sanctuary of comfort, where modern amenities meet cutting-edge technology. Control the room features effortlessly with the touch of an iPad, allowing you to personalize your environment to suit your preferences. Every detail has been thoughtfully designed to ensure your stay is nothing short of exceptional. For an extra bit of rejuvenation, pay a visit to the AWAY Spa on the fifth floor for a Detox, Retox treatment.

As you awaken to a new day, prepare for a world-class breakfast at the W Hotel. Treat yourself to a breakfast that transcends ordinary expectations. With an array of delicious choices such as “The Dirty,” a full English breakfast burger, you will quickly see that The W takes a very different approach to the conventional hotel breakfast. Craft drinks are not limited to the evening hours, as the bar serves up Newby Tea infusions and wellness shots that perfectly accompany the morning fare. Energized and ready to explore, you'll find that you have easy access to iconic landmarks, cultural attractions and vibrant city life, ensuring that your London adventure is within reach.

In summary, W London offers an extraordinary experience, combining lively ambiance, modern design and attentive service you would expect from a 5-star luxury hotel. From the moment you step into this vibrant sanctuary, you'll be immersed in the spirit of the city. Indulge in craft cocktails, savor delicious meals and revel in the innovative technology that elevates your stay. With its central location and undeniable charm, the W London provides an ideal base for exploring London's cultural treasures. Whether you're a first-time visitor or a seasoned traveler, this remarkable property invites you to embrace the energy of the city and create unforgettable memories.

Drink view
View of hotel interior

Need to Know

I highly recommend this property to my Gen-Z and Millennial clients who are traveling without kids. This centrally located property is the perfect location to branch out from and explore all things London has to offer.

This trip report is part of our ongoing series on travel to London. In need of further inspiration? Check out Nadia Bess’s guide, Cocktails & Culture: 3 Days in London.

Advisor - Robert Love

Travel Advisor

Robert Love

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