Running a successful travel advisory business requires more than destination knowledge—it demands strong sales skills. From that first client conversation to closing a complex multi-leg itinerary, every interaction is an opportunity to demonstrate value, build trust, and convert interest into bookings.
That’s why Fora created the Sales Accelerator: a comprehensive sales training program designed specifically for travel advisors at every stage of their business journey.
What is the Sales Accelerator?
The Sales Accelerator is Fora’s multi-format sales training program that helps advisors convert more inquiries into confirmed bookings. Built around proven frameworks and real-world scenarios, the program delivers practical techniques for navigating common sales challenges, from pricing conversations and objection handling to client follow-up and upselling strategies.
The training is structured around 17 on-demand video lessons organized into four core modules:
Introduction to Fora’s Sales Accelerator (1 lesson). An overview of the program structure and how to make the most of the training.
Building a Foundation in Sales (5 lessons). Master the fundamentals with lessons on first client conversations, framing value without sounding pushy, effective follow-up techniques, weekly actions that drive consistent results, and ready-to-use templates and talk tracks.
Advanced Selling Techniques (6 lessons). Elevate your approach with training on objection handling foundations and practical scripts, upselling with integrity, strategic cross-selling, re-engaging quiet leads, and leveraging storytelling and social proof.
Mastering Client Relationships (5 lessons). Build lasting client relationships through structured post-trip follow-up, referral generation strategies, VIP client programs, client data and metrics tracking, and confidently increasing service fees.
Each lesson includes both video training and knowledge-check quizzes to reinforce key concepts, ensuring advisors can immediately apply what they learn to active client inquiries.
Why Fora developed the Sales Accelerator
As Fora Advisors shared feedback about external sales training programs (many costing hundreds for basic content), we recognized an opportunity to deliver something better. Travel advisors needed sales training built specifically for the unique dynamics of selling travel, not generic business courses retrofitted to the industry.
Fora X and Centum Advisor Nina Price, an experienced sales professional, led the research and development alongside Ross Thomason, Head of Training & Development. Their approach included:
Deep research into sales best practices across industries
Detailed review of frequently referenced travel sales programs
Interviews with Fora Advisors across all experience levels
Analysis of real booking data and conversion patterns
Development of templates and resources grounded in client language and priorities
The result is a program that addresses the specific sales moments advisors encounter daily, like responding to warm leads, navigating hesitation, presenting pricing, managing multiple active inquiries.
What’s included in the program
The Sales Accelerator is included in every Fora Advisor subscription at no additional cost. Beyond the core on-demand video training, the program extends into multiple formats designed to reinforce and deepen skills:
Live virtual events for interactive learning and Q&A
In-person programming like Momentum, Fora’s quarterly events focused on sales success and business growth
Chapter programming for Certified advisors and above
Sidekick, Fora’s AI-powered assistant, for immediate support on sales questions
Ready-to-use templates and resources embedded within each lesson for easy reference
Because the training is on-demand, advisors can complete lessons at their own pace and return to specific frameworks as needed when crafting real client responses.
Sales training for advisors at every stage
Whether you’re launching as a new advisor or scaling an established book of business, the Sales Accelerator provides structured frameworks that grow with you.
New advisors gain confidence in foundational sales skills—how to structure that first conversation, present value naturally, and follow up without feeling pushy. Established advisors refine advanced techniques like strategic upselling, re-engaging dormant leads, and positioning premium service fees.
The program is designed to reduce the time spent on extended back-and-forth with clients while maintaining the high-touch, personalized experience that defines great advisor–client relationships.
