A Relaxing Luxury Vacation in Forte dei Marmi, Italy

Woman standing in black dress on beach dock with her arms in the air and smiling
Curated By

Jill Albino

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  • Italy

  • Beaches

  • Couples Travel

  • Food & Wine

  • Family Travel

  • Luxury Travel

  • Relaxation

  • High-End

  • Shopping

beach chairs on the sand during daytime
Curator’s statement

Known for its Bagni (beach clubs), Forte dei Marmi is a place to enjoy the good things in life, like family and relaxation. Well-off Italians have made Forte dei Marmi their weekend beach getaway since 1914. With a jet-set clientele, Michelin-star restaurants and high-end shopping, it is easy to see why so many come from around the world to spend their summers here.

The Fora Difference

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Insider knowledge

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Where to stay in Forte dei Marmi, Italy

Hotel Byron

Set near a beach along the Tyrrhenian Sea, guests of this refined hotel can enjoy 5-star luxury with a palm-studded outdoor pool and an acclaimed restaurant.

Fora Perks
  • Complimentary lunch or dinner for up to two guests per bedroom, once during stay.

  • Breakfast daily.

  • Upgrade & extended check-in/out whenever possible.

Hotel Principe

Chic boutique hotel located one block from the beach in upscale Forte dei Marmi with an outdoor pool and luxurious spa.

Fora Perks
  • $100 food / beverage credit.

  • Breakfast daily.

  • Upgrade & extended check-in/out whenever possible.

Augustus Hotel & Resort

Expansive luxe hotel on the Italian Riviera with a private beach, posh rooms, two restaurants and a spa.

Woman standing in black dress on beach dock with her arms in the air and smiling

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Things to do in Forte dei Marmi, Italy

blue beach chairs on the beach with cloudy skies

Beach Clubs in Forte dei Marmi

Set on the shores of the Tyrrhenian Sea in the Mediterranean between Pisa and La Spezia, you'll want to spend your afternoons at one of the many exclusive beach clubs. You'll want to book in advance as spots get scooped up quickly by regulars.

Bagno Piero - Hosting big names since the 30's and offering boats and SUPs.

Bagno Silvio - An institution in Versilia.

Bagno Alcione - Known for its more innovative food options offering swim lessons and other entertainment for kids.

Santa Maria - Preserved style and simple elegance.

Bagno Annetta - Modern and traditional mixed with a carefree beach vibe.

Bagno America - Roma Imperiale area, simple elegance with a family vibe offering sailing and surf school.

Alpemare - Beach tents each with a cabin, traditional and focused on customer service.

Bagno Gilda - Private modern guesthouse, restaurant and beach club.

There is also a public beach in Forte dei Marmi in the northern part of town.

Shopping in Forte dei Marmi

This is a must in Forte dei Marmi for me. All the big designer stores are there like Louis Vuitton and Celine. You will also find sweet children's shops and the most darling store windows to adore.

The famous Forte dei Marmi market features high-quality Italian goods and is open every Wednesday all year long.

Antiques and Farmer's Markets are also in the area on alternating Saturdays and Sundays throughout the year.

Activities in Forte dei Marmi

Take a walk along the pier and admire the pristine beaches and clubs lining the shore.

Rent a bike - This is a must to see the beautiful streets and feel the relaxing summer breeze. There is a bike path that runs along the seaside boulevard for just this type of thing so don't be afraid if it's been a while.

Day Trips from Forte dei Marmi

Cinque Terre, Carrara Marble quarries, Pisa and Montepulciano.

Places to eat & drink in Forte dei Marmi, Italy

sign next to orange building and two plants

Mostly you will be spending the long summer days eating at the beach club as many Italians do. If you need a break from the spaghetti and clams served at almost all of the beach clubs, check out these top-rated spots to eat.

Restaurant Lorenzo - Italian fine dining with friendly service.

Ristorante La Magnolia - Located in the Byron Hotel Ristorante La Magnolia serves lunch and dinner by the pool. Simple and few ingredients create complex flavors.

Maitò - Relaxing and elegant restaurant offering fine dining dishes as well as pizza in a wood-burning oven.

Filippo Forte dei Marmi- Pizza and traditional dishes in a bright trattoria dining room.

Bistrot - An open kitchen featuring contemporary chef-designed food presentations.

Need to Know

For more travel tips, check out my guide to Provence: Summer Vacation in Provence: Best Hotels & Activities.

Woman standing in black dress on beach dock with her arms in the air and smiling

Travel Advisor

Jill Albino

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