Things to do in Sao Paulo

Travel advisor Diamond Durant posing for a selfie on a beach
Curated By

Diamond Durant

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  • Arts & Culture

  • Beaches

  • Black Travel

  • Sightseeing

  • Shopping

  • Entertainment

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Curator’s statement

Sao Paulo is so much more than Brazil's business district and deserves to be highlighted as much as its popular sister city Rio de Janeiro. From its gorgeous coastline to its inner city mecca, Sao Paulo is rich in culture, architecture, and diversity. Beaches in the north offer a more relaxed experience with adventurous activities while the city is more vibrant with rooftops, shopping, nightlife, museums and more.

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Where to stay in Sao Paulo

Palácio Tangará

Palácio Tangará brings refined European hospitality combined with Brazilian art de vivre in its contemporary-designed spaces and Jean-Georges restaurant.

Fora Perks
  • $100 food / beverage credit.

  • Breakfast daily.

  • Upgrade & extended check-in/out whenever possible.

Rosewood São Paulo

Matching the energy and heritage of Brazil, this luxury urban oasis is made from preserved 20th century buildings and offers wellness experiences, as well as unique spaces to dine and relax in.

Fora Perks
  • $100 food/beverage credit.

  • Daily breakfast.

  • Upgrade, based on availability.

Grand Hyatt São Paulo

A luxurious haven of elegance, world-class dining, and breathtaking views in Brazil's bustling cultural and business epicenter.

Fora Perks
  • Breakfast daily.

  • Upgrade & extended check-in whenever possible.

  • Welcome amenity.

  • $X food / beverage credit. OR $X hotel / resort credit.

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Things to do in Sao Paulo

City scape during day time

Museo Afro Brasil is a contemporary museum is where the the many works highlight the contributions and importance of Africans in Brazil, celebrating the accomplishments of Africans and Afro-Brazilian people.

Parque do Ibirapuera an urban garden park in the center of the city, similar to Central Park. Full of life, sculptures, and incredible greenery, it makes for a nice day out.

Beco de Batman is graffiti alley. Its home to streets filled of murals, local artists selling work, vendors selling clothes and more, cafes, and music. Perfect for taking colorful photos.

Casa de Francesca House Samba is a performance art venue to hear the sounds of Brazil. Live music bands play samba and more in an intimate setting.

JK Iguatemi Mall is a shopping mall filled with events, a cinema, and a variety of clothing stores.

The tallest observation wheel located in Candido Portadino Park, Roda Rico is perfect for seeing the city.

Pinacoteca de Sao Paulo is a Brazilian visual arts museum filled with extensive work of the 19th century.

People who have no fear of heights can visit Sampa Sky Building and stand on the glass floor to overlook the city from the 42nd floor.

Sao Paulo Cathedral is the largest catholic church in the city that features incredible renaissance and neo-gothic architecture.

Day Trips:

Visit the coast to San Sebastao, Santos, Juquei, and Guaruja to see Sao Paulo's beautiful coastline.

While in Guaruja, you may want to stay at Casa Grande Hotel Resort & Spa where you have direct access to the beach, restaurants onsite, and luxury.

Brazilian lemonades are perfect for hot days and can be found at almost all restaurants on the beach!

Places to eat & drink in Sao Paulo

Restaurant with neon light at night time.

Located near Parque do Ibirapuera, Vista is a Michelin star restaurant that boasts stunning city views city from its bar terrace. The bright, airy dining room with its simple modern decor acts as a backdrop for carefully prepared and beautifully presented contemporary-style Brazilian cuisine. Be sure to try the grilled lamb, duck, and beef entrees.

Located in Rosewood Sao Paulo, Le Jardin & Blaise are two restaurants not to be overlooked. The decor and themes are not only stunning but the food is incredible too. With some of the best dishes in the area, you may be lucky and join the exclusive room for live entertainment.

A beautiful Brazilian restaurant near Paroquia Anglicana de Sao Joao, Nou's menu does not disappoint. Try the bruschetta, steak, and beef dishes and end with a cheesecake.

At almost any Brazilian restaurant or shop, be sure to try Massa de coxinha, a traditional fried chicken croquette.

Need to Know

Looking for more travel inspiration? Check out my guide, 7 Days in Grenada.

Travel advisor Diamond Durant posing for a selfie on a beach

Travel Advisor

Diamond Durant

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This guide is part of our ongoing series on travel to Brazil.