Laurie Lock
Based in Saint Louis, Missouri and New York, New York
maevyn
Ask us about
Our Story
I had the opportunity to travel internationally to unique locations around the world as a violinist when I was a child, and later lived in Europe during my career in the music industry. That early exposure sparked a lifelong love of travel and a deep appreciation for new cultures and experiences. I have always loved curating trips for friends and family and have been the go-to planner for many years! Fora has provided the perfect opportunity to combine my love for travel with my strategy and event planning experience (ask me which President and First Lady I planned an event for!). Whether you are planning your next family vacation, girls trip, couples getaway, corporate offsite or looking for a rejuvenating retreat, I am here to simplify the research process and create a seamless, personalized, extraordinary experience.
I make traveling seamless and joy-filled for you, your family, and friends and believe that there are extraordinary experiences available on every budget and in every corner of the world!
Travel Style
When I travel, I love to get the best value for my investment. My family has always wondered how I consistently find a way to get a special upgrade. This has always been in my blood, now you can be part of my travel energy! You’ll never be just another reservation. Expect personalized greetings, genuine connections with hotel staff, restaurant teams, and local experts. This is travel that goes deeper, elevating your experience in every way.
Reviews (5)
Andrew F.
travel by cruise
about 2 months ago
Laurie made booking a cruise for multiple families seamless. She took the challenging process of booking a cruise off our plates, ensured we were seated in a premium location overlooking the water for dinner, arranged for birthday celebrations throughout the vacation and went above and beyond throughout the process. Her knowledge of the various cruise lines is so helpful when selecting the perfect vacation.
A R L.
travel to California
about 2 months ago
We absolutely loved staying at the Marina del Rey Hotel! Laurie was able to quickly find us a perfect alternative in the Manhattan Beach area after the initial hotel we booked had an emergency water main issue. Even with the short notice, Laurie provided us with an upgraded room and welcome gift! She helped us choose a fantastic brunch restaurant, dinner reservations, and provided a list of cute shopping areas and inside scoop on areas to see and where to hike in the Los Angeles area. The hotel had an amazing restaurant and bar area to enjoy in the evening and we had breakfast overlooking the water. Laurie's go-getter style is the reason she is my go to advisor! I work with Laurie for both last minute trips as well as major trips with complex itineraries and a lot of transfers. I recommend her for anyone looking for a detail-oriented advisor who will care about your trip as much as you do!
Sean L.
travel to Florence
about 2 months ago
Laurie planned a flawless trip across several cities in Italy. The experience was smooth and engaging from beginning to end. Her two years living in Europe came through in every recommendation. She knows Italy in detail and arranged day trips and excursions that felt thoughtful and personal rather than off-the-shelf.
Since we first met Laurie, she took the time to truly understand our family's interests and aesthetic. Our accommodations, restaurants, and activities all reflected that understanding. Our teen and tween daughters were engaged the entire trip. We always feel heard by Laurie, and we are already mapping out our next adventure with her. Thank you for helping us make these family trips even more memorable.
Kristen F.
travel to Rio de Janeiro
4 months ago
Laurie went above and beyond to ensure we had an amazing stay. She contacted the hotel multiple times to adjust our dates and worked with them to get us VIP treatment. Our room was upgraded to an ocean view corner room with 3 balconies! Laurie made it even more special by sending us champagne, fruit and cookies! We had an amazing experience booking with Laurie!
Karen H.
travel to Punta Cana
4 months ago
Laurie was so helpful and attentive and really worked hard to provide a fun trip. I had the most amazing girls trip to the Excellence Collection Punta Cana planned by Fora Advisor, Laurie Lock. Laurie's attention to detail, knowledge of the resort and ability to provide us with an above and beyond experience made our experience so great that I have to write about it! Due to political unrest in our originally planned location 3 days prior to the start of our vacation, Laurie was able to quickly help us select and book a new location. We received an upgrade to a two story ocean view suite with plunge pool and special touches throughout the stay (champagne, fruit upon arrival), private VIP check in and personalized attention from the staff at the hotel.
Andrew F.
travel by cruise
about 2 months ago
Laurie made booking a cruise for multiple families seamless. She took the challenging process of booking a cruise off our plates, ensured we were seated in a premium location overlooking the water for dinner, arranged for birthday celebrations throughout the vacation and went above and beyond throughout the process. Her knowledge of the various cruise lines is so helpful when selecting the perfect vacation.
A R L.
travel to California
about 2 months ago
We absolutely loved staying at the Marina del Rey Hotel! Laurie was able to quickly find us a perfect alternative in the Manhattan Beach area after the initial hotel we booked had an emergency water main issue. Even with the short notice, Laurie provided us with an upgraded room and welcome gift! She helped us choose a fantastic brunch restaurant, dinner reservations, and provided a list of cute shopping areas and inside scoop on areas to see and where to hike in the Los Angeles area. The hotel had an amazing restaurant and bar area to enjoy in the evening and we had breakfast overlooking the water. Laurie's go-getter style is the reason she is my go to advisor! I work with Laurie for both last minute trips as well as major trips with complex itineraries and a lot of transfers. I recommend her for anyone looking for a detail-oriented advisor who will care about your trip as much as you do!
Sean L.
travel to Florence
about 2 months ago
Laurie planned a flawless trip across several cities in Italy. The experience was smooth and engaging from beginning to end. Her two years living in Europe came through in every recommendation. She knows Italy in detail and arranged day trips and excursions that felt thoughtful and personal rather than off-the-shelf.
Since we first met Laurie, she took the time to truly understand our family's interests and aesthetic. Our accommodations, restaurants, and activities all reflected that understanding. Our teen and tween daughters were engaged the entire trip. We always feel heard by Laurie, and we are already mapping out our next adventure with her. Thank you for helping us make these family trips even more memorable.
Kristen F.
travel to Rio de Janeiro
4 months ago
Laurie went above and beyond to ensure we had an amazing stay. She contacted the hotel multiple times to adjust our dates and worked with them to get us VIP treatment. Our room was upgraded to an ocean view corner room with 3 balconies! Laurie made it even more special by sending us champagne, fruit and cookies! We had an amazing experience booking with Laurie!
Travel ideas (3)

A Girl's Trip Guide to Cabo
Cabo is one of my favorite locations for friends to gather because it offers so much in one destination. I have hosted retreats and arranged this destination for friend and family groups that continue to return. The beaches are stunning, there is fabulous shopping, farm-to-table restaurants, adventure, and more restaurants with amazing food than you can possibly get to in one trip. It has that perfect mix of relaxed luxury and fun energy. Plan for chic or chill lunches, shopping in Palmilla, sailing past El Arco, dancing on a boat, wandering through galleries, and tacos before or after the best sunset photos you will ever capture.

A Girl's Trip Guide to Cabo
Cabo is one of my favorite locations for friends to gather because it offers so much in one destination. I have hosted retreats and arranged this destination for friend and family groups that continue to return. The beaches are stunning, there is fabulous shopping, farm-to-table restaurants, adventure, and more restaurants with amazing food than you can possibly get to in one trip. It has that perfect mix of relaxed luxury and fun energy. Plan for chic or chill lunches, shopping in Palmilla, sailing past El Arco, dancing on a boat, wandering through galleries, and tacos before or after the best sunset photos you will ever capture.

The 30A Girls' Trip Guide: Rosemary Beach to WaterColor
30A is one of the most charming stretches in the country for a trip with friends—a string of beautiful beach communities along sugar-white sand and emerald water, all connected by the 18.5-mile paved Timpoochee Trail. You will fall in love. My first introduction to 30A was Rosemary Beach, a charming European-inspired town that feels like New Orleans met the French Riviera. Since then, we have also loved staying in WaterColor, Alys Beach, WaterSound, and Seaside. Each town has its own personality: Rosemary feels elegant and tucked away, Alys is striking and design-forward, Seaside is pastel, nostalgic, and famously where "The Truman Show" was filmed, and WaterColor is relaxed and natural—perfect for families or larger groups, since every stay within the town includes Beach Club access.

The 30A Girls' Trip Guide: Rosemary Beach to WaterColor
30A is one of the most charming stretches in the country for a trip with friends—a string of beautiful beach communities along sugar-white sand and emerald water, all connected by the 18.5-mile paved Timpoochee Trail. You will fall in love. My first introduction to 30A was Rosemary Beach, a charming European-inspired town that feels like New Orleans met the French Riviera. Since then, we have also loved staying in WaterColor, Alys Beach, WaterSound, and Seaside. Each town has its own personality: Rosemary feels elegant and tucked away, Alys is striking and design-forward, Seaside is pastel, nostalgic, and famously where "The Truman Show" was filmed, and WaterColor is relaxed and natural—perfect for families or larger groups, since every stay within the town includes Beach Club access.

Girls Trip Guide to Grand Cayman
Grand Cayman’s turquoise waters, hotels with five-star service that anticipate every need, boutique shopping, and world-class restaurants and cocktail lounges provide the perfect destination to unwind and enjoy a girls getaway! Mornings begin by taking in the natural beauty over coffee and chats, a walk on the beach, swimming in crystal water and afternoons end with cocktails, sun-soaked skin, amazing food, and a lot of laughing.

Girls Trip Guide to Grand Cayman
Grand Cayman’s turquoise waters, hotels with five-star service that anticipate every need, boutique shopping, and world-class restaurants and cocktail lounges provide the perfect destination to unwind and enjoy a girls getaway! Mornings begin by taking in the natural beauty over coffee and chats, a walk on the beach, swimming in crystal water and afternoons end with cocktails, sun-soaked skin, amazing food, and a lot of laughing.

A Girl's Trip Guide to Cabo
Cabo is one of my favorite locations for friends to gather because it offers so much in one destination. I have hosted retreats and arranged this destination for friend and family groups that continue to return. The beaches are stunning, there is fabulous shopping, farm-to-table restaurants, adventure, and more restaurants with amazing food than you can possibly get to in one trip. It has that perfect mix of relaxed luxury and fun energy. Plan for chic or chill lunches, shopping in Palmilla, sailing past El Arco, dancing on a boat, wandering through galleries, and tacos before or after the best sunset photos you will ever capture.

A Girl's Trip Guide to Cabo
Cabo is one of my favorite locations for friends to gather because it offers so much in one destination. I have hosted retreats and arranged this destination for friend and family groups that continue to return. The beaches are stunning, there is fabulous shopping, farm-to-table restaurants, adventure, and more restaurants with amazing food than you can possibly get to in one trip. It has that perfect mix of relaxed luxury and fun energy. Plan for chic or chill lunches, shopping in Palmilla, sailing past El Arco, dancing on a boat, wandering through galleries, and tacos before or after the best sunset photos you will ever capture.

The 30A Girls' Trip Guide: Rosemary Beach to WaterColor
30A is one of the most charming stretches in the country for a trip with friends—a string of beautiful beach communities along sugar-white sand and emerald water, all connected by the 18.5-mile paved Timpoochee Trail. You will fall in love. My first introduction to 30A was Rosemary Beach, a charming European-inspired town that feels like New Orleans met the French Riviera. Since then, we have also loved staying in WaterColor, Alys Beach, WaterSound, and Seaside. Each town has its own personality: Rosemary feels elegant and tucked away, Alys is striking and design-forward, Seaside is pastel, nostalgic, and famously where "The Truman Show" was filmed, and WaterColor is relaxed and natural—perfect for families or larger groups, since every stay within the town includes Beach Club access.

The 30A Girls' Trip Guide: Rosemary Beach to WaterColor
30A is one of the most charming stretches in the country for a trip with friends—a string of beautiful beach communities along sugar-white sand and emerald water, all connected by the 18.5-mile paved Timpoochee Trail. You will fall in love. My first introduction to 30A was Rosemary Beach, a charming European-inspired town that feels like New Orleans met the French Riviera. Since then, we have also loved staying in WaterColor, Alys Beach, WaterSound, and Seaside. Each town has its own personality: Rosemary feels elegant and tucked away, Alys is striking and design-forward, Seaside is pastel, nostalgic, and famously where "The Truman Show" was filmed, and WaterColor is relaxed and natural—perfect for families or larger groups, since every stay within the town includes Beach Club access.

Girls Trip Guide to Grand Cayman
Grand Cayman’s turquoise waters, hotels with five-star service that anticipate every need, boutique shopping, and world-class restaurants and cocktail lounges provide the perfect destination to unwind and enjoy a girls getaway! Mornings begin by taking in the natural beauty over coffee and chats, a walk on the beach, swimming in crystal water and afternoons end with cocktails, sun-soaked skin, amazing food, and a lot of laughing.

Girls Trip Guide to Grand Cayman
Grand Cayman’s turquoise waters, hotels with five-star service that anticipate every need, boutique shopping, and world-class restaurants and cocktail lounges provide the perfect destination to unwind and enjoy a girls getaway! Mornings begin by taking in the natural beauty over coffee and chats, a walk on the beach, swimming in crystal water and afternoons end with cocktails, sun-soaked skin, amazing food, and a lot of laughing.
Travel photos










